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Competing on Analytics: related news

Data shows Google Analytics emerging as widely used tool

Google’s two year-old, free web analytics tool is getting a tryout from online businesses both as a solution to augment another analytics package they are using and as the exclusive provider of web analytics. In fact, where online marketers are running more than one web analytics package to track traffic or other site data, Google Analytics is the most common second tool, according to new data on the analytics market.

Solid Cactus Becomes Google Analytics Authorized Consultant

March 10, 2008 (Shavertown, PA) — Solid Cactus®, an award-winning web design company and total solutions e-commerce provider, announces that it has been authorized by Google to provide analysis and technical consulting and support for Google Analytics™. Google Analytics, Google`s free web-analytics tool, provides e-commerce store owners with detailed statistics about a website`s visitors: where they come from, what they buy, which ads are most effective, which products are most popular, how much time visitors spend, and other actionable data. Solid Cactus is one of twenty-two companies in North America to be chosen as a Google Analytics Authorized Consultant (GAAC) and one of the only companies to offer a solution that specifically integrates Google Analytics with Yahoo! stores.

Solid Cactus Becomes Google Analytics Authorized Consultant

SHAVERTOWN, Pa., March 10 /PRNewswire/ -- Solid Cactus(R), an award- winning web design company and total solutions e-commerce provider, announces that it has been authorized by Google to provide analysis and technical consulting and support for Google Analytics(TM). Google Analytics, Google's free web-analytics tool, provides e-commerce store owners with detailed statistics about a website's visitors: where they come from, what they buy, which ads are most effective, which products are most popular, how much time visitors spend, and other actionable data. Solid Cactus is one of twenty-two companies in North America to be chosen as a Google Analytics Authorized Consultant (GAAC) and one of the only companies to offer a solution that specifically integrates Google Analytics with Yahoo! stores.

STRATEGY ANALYTICS: STRATEGY ANALYTICS Predicts Strong Growth for Linux Handsets; Motorola and Google's Android Leading the Way

TMCNet: STRATEGY ANALYTICS: STRATEGY ANALYTICS Predicts Strong Growth for Linux Handsets; Motorola and Google's Android Leading the Way

20 Resources For Google Analytics

Google Analytics has quickly become one of the most popular analytics software available, additionally there are numerous resources available which deal with configuration, implementation, analysis, and reporting. Below I have compiled some of the most useful resources for Google Analytics related strategies.

Google Adds Analytics Support for Audio Ads

Google has integrated Google Analytics with its Audio Ads program, allowing its radio ad buyers to track the impact of their broadcast spots on site traffic. The enhancement was one of several new features added by the Analytics product team. Others included industry benchmarks and data sharing controls to let marketers analyze traffic patterns in the broader context of their vertical category.

Former Head of Analytics for Google Publishes New Book

Printer Friendly Graphic Brian Clifton, former Head of Web Analytics for Google Europe has launched his debut book entitled Advanced Web Metrics with Google Analytics (Sybex, an imprint of John Wiley & Sons, Inc.; April 2008; $39.99).

CallMiner Awarded Speech Analytics Patent

FORT MYERS, FL--(MARKET WIRE)--Apr 23, 2008 -- CallMiner, the leader in advanced speech analytics, today announced it had been awarded a U.S. Patent for Speech Analytics. CallMiner's patented software generates word alternatives to disambiguate confusing phrases used in speech patterning.

Panorama Unveils Beta Initiative In Analytics and Reporting for Google Apps

Panorama Software announced the launch of the beta version of an analytics, reporting and data visualization solution for Google applications: Panorama Analytics for Google Docs. The SaaS solution integrates with Google to provide capabilities for advanced analytical, reporting and data visualization functions.

Yahoo to Take on Google Analytics

whencanistop writes "Having seen Google set up their Google Analytics product for free (in an attempt to get everyone to spend more money on adwords) and then seen Microsoft release their version of a free web analytics tool into beta, Yahoo have decided to do the same thing, by buying someone else and releasing it into the wild for free. Great news for bloggers who don't want to sign up for Google's 'evil' plans."

Is It Possible To Use Google Analytics To Track Purchases Over 2 Sites

So I've read almost all of Google's documentation on Analytics. I've been using Analytics for well over 2 years now and I'm having a big issue here. I am the webmaster for an alternative health company. We have 2 websites due to legal reasons with the FDA and their policies. One of the sites we use to sell products and the other site we use just to inform people of the latest news in alternative health and health in general.

Free ecommerce webinar: Web Analytics for Online Retailers

Vancouver, BC � April 1, 2008 � Elastic Path Software is pleased to announce a free webinar on April 17 featuring web analytics expert and respected author Eric T. Peterson of Web Analytics Demystified.

New Media Gateway, Inc. Becomes Google Analytics(TM) Authorized Consultant

New Media Gateway, Inc. has been approved by Google as a Google Analytics Authorized Consultant. As the twenty-third approved Google Analytics Authorized Consultant in North America and only the second in Texas, New Media Gateway, Inc. is now recognized among the elite online-marketing consultative firms.

New Media Gateway, Inc. Becomes Google Analytics(TM) Authorized Consultant

DALLAS --(Business Wire)-- New Media Gateway, Inc. has been approved by Google as a Google Analytics Authorized Consultant. As the twenty-third approved Google Analytics Authorized Consultant in North America and only the second in Texas, New Media Gateway, Inc. is now recognized among the elite online-marketing consultative firms.

New Media Gateway, Inc. Becomes Google Analytics(TM) Authorized Consultant

DALLAS - (Business Wire) New Media Gateway, Inc. has been approved by Google as a Google Analytics Authorized Consultant. As the twenty-third approved Google Analytics Authorized Consultant in North America and only the second in Texas, New Media Gateway, Inc. is now recognized among the elite online-marketing consultative firms.

Find the right Web analytics solution for your site

Analyzing your Web logs can be time consuming and difficult, but it doesn't have to be if you find a great tool to help you do it. Most hosting providers provide rudimentary log analysis and Web analytics, but if you want to take your site to the next level, you should consider a more robust solution. Because powerful Web analytics is more than just tracking pageviews and referrers.

Panorama Debuts Beta Initiative In Analytics and Reporting Solutions for Google Applications

TORONTO (Business Wire) -- Panorama Software, a global leader in Proactive Business Intelligence solutions, today announced the launch of the Beta version of a new analytics, reporting and data visualization solution for Google applications: Panorama Analytics for Google Docs. Panorama's Software as a Service (SaaS) solution integrates with Google to provide Google Docs users with new capabilities for advanced analytical, reporting and data visualization functions, all at no cost. Focused on pivot table and charting functionality, Panorama's solution is a high-value capability that makes spreadsheets in Google Docs and dashboards in iGoogle even more useful.

Best Practices for Integrating Search and Web Analytics Outlined

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today made available a JupiterResearch report titled, "Search Marketing and Analytics: Making Sense of the Data Overload." The JupiterResearch study addresses online marketing best practices and the importance of integrating search marketing with Web analytics to achieve long-term return on investment (ROI) metrics and easier to track campaign metrics.

SEW Experts: How to Measure Customer Satisfaction with Web Analytics

In a world where more Web transactions require multiple site visits, a measurement of satisfaction can tell you the likelihood of a visitor coming back to your site when they're ready to buy. In today's Web Analytics and ROI column, "How to Measure Customer Satisfaction with Web Analytics," Eric Enge looks at a new survey tool that allows you to measure customer satisfaction.

Competing on Analytics

The Web Buyer’s Guide Tech Analysis Library gives you easy access to a comprehensive collection of Tech Analysis on a wide variety of IT products and solutions. Get the information you need to make smarter technology buying decisions.

Transform Customer Data Into Profit: Discover New Sources of Value Through Analytic Insight Across Your Marketing, Sales and Service Organizations

Marketing groups were first to embrace predictive analytics, for cross-selling, campaign management, interaction management, customer acquisition and customer loyalty programs. Other functional groups are gradually discovering the value of predictive analytics for identifying unexpected opportunities and anticipating problems. They know that if they don't, they leave money on the table. Money that somebody savvier is ready to grab. The real winners are the enterprises that realize that true customer intelligence is about more than injecting analytics into discrete decisions or programs. Where ERP and CRM platforms unified operations across the organization, an Enterprise Intelligence Platform now unifies customer knowledge and insight.

Competing home & garden sites are inching up on eBay

Competing home & garden sites are growing much faster in terms of unique visitors than category leader eBay Home, according to Nielsen Online.

Web analytics tops customer-experience spending priority list for 2008

Web analytics is a top spending priority for 2008, with 68% of online retailers saying they will spend more on this key tool for measuring customer experience, according to a recent study from Forrester Research Inc.

Strategy Analytics: System-on-Chip Challenges Intellectual Property Firms

The Strategy Analytics RF & Wireless Component Strategies report, "RF Analog Mixed-Signal Gains Importance as Semiconductor Design IP Growth Slows," notes that the semiconductor design IP (intellectual property) sector grew to $1.5 billion in revenue in 2007, up approximately 11 percent over 2006, a slower growth than in previous years.

Strategy Analytics: Dell likely to launch Smartphones

Market analysis firm Strategy Analytics has said that it is very probable that the personal computer maker Dell would enter the mobile phone market by launching a Smartphone range.


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