The Seinfeld Ads Spiced Up Bill Gates Image Will Future Microsoft Ads Do The Same For Vista: related news

The Seinfeld Ads Spiced Up Bill Gates' Image. Will Future Microsoft Ads Do The Same For Vista?

I, like my colleagues Rob Hof and David Kiley, actually like the new Microsoft ads featuring Jerry Seinfeld and Bill Gates. They humanize the company—and certainly Gates—in a nice way. Microsoft senior veep Bill Veghte says the spots have been hugely successful as a “conversation starter,” drawing 550 unique impressions.

Microsoft drops Seinfeld, to target "Get a Mac" with new ads

As quickly as it began, Microsoft's fling with comedian Jerry Seinfeld has come to an end. In a development first reported by Valleywag, Microsoft announced today that the Bill & Jerry "teaser ads" that launched two weeks ago were always meant to be short-lived, and that they would give way to a new series of ads starting tonight. In short, Microsoft has disposed of Seinfeld's toothbrush in the bathroom and replaced it with a shiny new one.

Microsoft To Announce Jerry Seinfeld Ads Cancelled

An anonymous reader writes "Valleywag says the Jerry Seinfeld ads are over — In a phone call, Frank Shaw confirms that Microsoft is not going on with Seinfeld, and echoes his underlings' spin that the move was planned. There is the 'potential to do other things' with Seinfeld, which Shaw says is still 'possible.' He adds: 'People would have been happier if everyone loved the ads, but this was not unexpected.'"

Bill Gates Founds New "Think Tank" Company

Homncruse sends in news of Bill Gates's new adventure, adding "I was working just one or two floors under this new office when it was all coming together. I even unknowingly shared an elevator with him at one time on his way up to the office." The article notes that the name "bgC3" derives from Bill Gates, catalyst, and the "third thing," neither Microsoft or the Bill & Melinda Gates Foundation. "Just months after his Microsoft farewell, Bill Gates is quietly creating a new company — complete with high-tech office space, a cryptic name and even its own trademark. Public documents describe the new Gates entity — bgC3 LLC — as a 'think tank.' It's housed within a Kirkland office that the Microsoft co-founder established on his own after leaving his day-to-day executive role at the company this summer.

Microsoft Gates/Seinfeld Ads: Storytelling That's Catching On.

I may be in the minority, but I think the new Microsoft ads featuring company founder Bill Gates and comedian Jerry Seinfeld created by Crispin Porter +Bogusky are hitting the right chords.

Old Sega Genesis Ads Remind Us of the First Real Console War

Oh man, are these ads awesome. No ads really become outdated faster than ads for video game systems, with their quickly-antiquated technology, ridiculous music and hilarious editing. And boy, was Sega aggressive: "If you're not playing these games, you're a giant loser!" That may have been so, but unfortunately for Sega, there were way more Giant Losers than Cool Kids. As corny as it looks now, it's the same in-your-face style used today, where the marketplace is strangely similar to the early '90s, with warm fuzzy Nintendo in the dominant position, and more edgy aggressors trying to steal market share. Will we laugh as hard at today's commercials as we do to the following Sega ads of yesteryear?

Has Apple Successfully Lured Microsoft Into an Ad War?

If you hadn’t noticed, Apple’s “I’m a Mac” ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks at Microsoft have noticed this as well, and have wondered whether it has anything to do with their new “I’m a PC” ads. After all, the Apple ads seemed to get scarce soon after Microsoft’s campaign launched.

Google Image Search Ads Showing to Some

Colin Colehour in the forum spotted a couple of image ads in Google image search. In previous times image search was ad-free, but Google had already announced they’re experimenting with ads there. I can’t reproduce these here from Germany, but Colin saw the following light-yellow box titled “Sponsored Links” in a search for canon camera:

Google Uses Public Service Ads to Link to Own Election Page

Google AdSense ads are embedded in websites all across the web. As a webmaster, you have the option to let Google display Public Service Ads when they cannot find a fitting other ad; these ads will not earn the webmaster revenue. Now, as Wirememe and Digital Inspiration report, Google links to its own election special which provides election pointers based on YouTube, Google Knol, Google Reader, and a couple of clicks further, things like Feedburner or AdSense and AdWords. “Connect with voters using dynamic ads on the world’s #1 Internet search site,” Google says in relation to AdWords.

Google Readying iPhone-Specific Ads

Even with the first Android device set to launch in a matter of days, Google (NSDQ: GOOG) still has the iPhone and the inherent opportunities it presents high on its mind. The company has been meeting with ad agencies recently to show off different ways to integrate advertising into searches conducted on the phone, AdWeek reports. Google is working to give advertisers the ability to integrate iPhone ad groups into their regular search campaign. The idea is to give ad agencies an opportunity to create iPhone-specific ads that might draw in more interest than ads simply repurposed from online ads created primarily for PCs. For example, companies could place ads that wold allow users to click to call. If implemented, this would be the first time Google has allowed advertisers to make messages specific to mobile searches, however advertisers

Searching for Profit: YouTube Launches New Video Ads

Google's (GOOG) YouTube is harnessing Google's search technology and the power of its video audience, launching new video ads tied to search results. When you go to YouTube to search for a certain video, these "YouTube Sponsored Videos" will pop up next to your search results, the ads related to your search terms. Building on Google's successful search ad model, advertisers bid on these ads and can create the ads themselves through a self-service website.

Microsoft Promotes Sony PlayStation with Vista Ads

Microsoft must be kicking themselves right now, as they handed out leaflets to promote Windows Vista, but instead of the Vista ad, they accidentally advertised the PlayStation instead. If you look at the image carefully from the link below, you will see two boys happily playing on a PlayStation.

Microsoft Feared Mac vs. Vista In '05

CWmike writes "Gregg Keizer sifted through many threads of e-mails released under the 'Vista Capable' lawsuit to dig up this jewel...More than a year before Windows Vista's release — and long before Apple started poking fun at the OS — Microsoft officials were already worried about comparisons between Mac OS X and Vista. An e-mail thread from October 2005 showed that an article in the Wall Street Journal by Walt Mossberg grabbed the attention of managers at Microsoft. In a column headlined What PC to Buy If You Are Planning On a Vista Upgrade, Mossberg alarmed one Windows manager who forwarded a bit from the column.... 'You won't have to worry about Vista if you buy one of Apple Computer's Macintosh computers, which don't run Windows,' Mossberg had written.

Google Brings Ads To Games, Game Ads to YouTube

Reuters reports that YouTube will be partnering with Amazon and iTunes to provide the ability to purchase games and songs that are in or related to YouTube's hosted videos. For example, watching footage from Spore will bring up a link to purchase the actual game through Amazon. The sales revenue will be shared. In related news, Google has launched a public beta for their in-game advertising software based on Adsense. "Google is initially targeting the sweet spot for its technology: games based in Adobe's Flash platform and which run in a web browser with no download. ... [Christian Oestlien, senior product manager at Google] said that Google's advertisers can use the software to insert ads into games or videos for YouTube, making the ads more versatile.

Ad Roundup: John McCain's Ads Get Personal, Barack Obama Hits McCain on Healthcare, Mortgage Plans

This week's political ads covered a range of issues, from Barack Obama's connection with the Weather Underground's Bill Ayers to John McCain's support of veterans to Obama's position on gun rights. McCain's ads reflected his new strategy of focusing on Obama's character instead of the economy, while Obama's ads focused on McCain's latest proposals for healthcare and home mortgages.

Google AdWords Ads Now Free?

Welcome to my Get Google Ads For Free Blog Article. This is the Google AdWords Ads Now Free Article. A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE! A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads. Click Here to get Google Adwords for free.

Obama Buys Ads in 18 Video Games

Too busy playing video games to watch presidential ads on television? Barack Obama has found you, too, by becoming the first presidential candidate to buy ad space inside a game. Eighteen video games, including the extremely popular "Guitar Hero" and "Madden 09," will feature in-game ads from the Obama campaign in the final weeks before the election. The ads — appearing on billboards and other signage — remind players that early voting has begun and plug a campaign Web site that encourages people to register for early voting.

Googles New Trick For Getting People To Sit Through Its Video Ads? Biometrics

It’s not hard to find people who will say that video ads are annoying, but marketers want to know just how annoying they really are. Or, as they might put, at what point viewers get so irritated they turn them off. Leah Spalding, ad research manager for Google (NSDQ: GOOG), tells Mediaweek that the search giant plans to use biometrics—which can involve attaching sensors on testers’ heads, pupil dilation and skin response and is typically used to test individuals for conditions like Attention Deficit Disorder— to go beyond click-through rates as a way to determine the value of its InVideo Ads, which are served on YouTube. “Standard metrics don’t tell the whole story… these ads require an approach that is more technologically sensitive,” she says.

Google's New Trick For Getting People To Sit Through Its Video Ads? Biometrics

It’s not hard to find people who will say that video ads are annoying, but marketers want to know just how annoying they really are. Or, as they might put, at what point viewers get so irritated they turn them off. Leah Spalding, ad research manager for Google (NSDQ: GOOG), tells Mediaweek that the search giant plans to use biometrics—which can involve attaching sensors on testers’ heads, pupil dilation and skin response and is typically used to test individuals for conditions like Attention Deficit Disorder— to go beyond click-through rates as a way to determine the value of its InVideo Ads, which are served on YouTube. “Standard metrics don’t tell the whole story… these ads require an approach that is more technologically sensitive,” she says.

Project Wonderful, Blogads, FM Go Beyond Click-Through Ads

For new bloggers looking to build up their reader base, it's not always enough just to write well; you need to advertise, to get the word out. And what better way to advertise than with ads? Unfortunately, most advertising online still leaves much to be desired, both for advertisers trying to get noticed and for host sites trying to earn some cash. Many of the problems can be traced back to ads' sole reliance on "click-through" -- the theory that a host website should receive payment based on the number of visitors that actually click on the ads. But what other alternatives exist to this pervasive ad model? Where can bloggers go to find something better?

Microsoft simplifies creation of robotics apps

Microsoft Corp. has announced the general availability of Microsoft Robotics Developer Studio 2008 (Microsoft RDS), the newest version of its robotics programming platform. Microsoft RDS includes a simple programming model to support building asynchronous applications, a set of visual authoring and simulation tools to aid in application development, and tutorials and sample code to help developers get started. This is Microsoft's third major release of Microsoft RDS and builds upon its previous versions, which have received support throughout the robotics community, from students to researchers and commercial developers. More than 250,000 copies of Microsoft RDS have been downloaded and more than 60 hardware and software companies support or use the platform as a part of their products.

Microsoft: Live Search Cashback Ad Biz Growing

Microsoft (MSFT) has released the latest set of data for its controversial Live Search Cashback program, which offers users monetary incentives to click through and buy goods from the ads they’re shown. The results? Things seem to be looking good from a ROI perspective, as users are responding to the ads more than they typically do on other search engines (though this isn’t very surprising, as they are being offered money). More significant is the fact that Microsoft’s share of ad dollars has risen significantly, especially in proportion to its relatively weak market share (which has largely languished, despite the new program).

'Vista-Capable' lessons for Win 7 netbooks?

Tags: Microsoft Windows 7, OEM, Microsoft Windows Vista, Microsoft Corp., Passcode, Microsoft Windows, Microsoft Windows Vista (Longhorn), Operating Systems, Software, Mary Jo Foley

Paul Murphy: More on Microsoft's PC ads

So Microsoft dropped the Seinfeld ads - anyone think they might have figured out that the last few years of his show prominently featured a 20th Anniversary Macintosh?

Microsoft Treating "Windows-Only" As Open Source

mjasay writes "The Register is reporting that Microsoft is hosting Windows-only projects on its 'open source project hosting site,' CodePlex. Miguel de Icaza caught and criticized Microsoft for doing this with its Microsoft Extensibility Framework (MEF), licensing it under the Microsoft Limited Permissive License (Ms-LPL), which restricts use of the code to Windows. Microsoft has changed the license for MEF to an OSI-approved license, the Microsoft Public License, but it continues to host a range of other projects under the Ms-LPL. If CodePlex wasn't an 'open source project hosting site,' this wouldn't be a problem. But when Microsoft invokes the 'open source' label, it has a duty to live up to associated expectations and ensure that the code it releases on CodePlex is actually open source.

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