Ad to ad combat Covering your Web tracks: related news

Battelle: Google Ad Planner No comScore-Killer After All

imageComplaining about how comScore (NSDQ: SCOR) undercounts unique visitors compared to their internal numbers is a fairly constant refrain from web publishers. So when Google (NSDQ: GOOG) Ad Planner was released with the promise of better figures (i.e. higher unique visitor counts) than comScore, Federated Media head John Battelle was initially enthused. But after comparing the first set of numbers between the two, Battelle writes on his Searchblog, that Google Ad Planner is hardly the hoped for comScore-killer. While the comparison data Battelle received is from comScore, he says given that comScore’s reputation depends on not juicing the stats, he is inclined to trust that the research is bias-free. Battelle’s review follows others, such as ad agency and web publishers, who also found that Google Ad Planner was, in the words of Fo

Options Are Expanding as Publishers, Bloggers Turn to More Creative Ad Widgets

As the online advertising industry embraces the interactive nature of ad widgets, publishers and bloggers now have more ways than ever to enhance their ad inventory. Their creative ad options just exploded through WidgetBucks, the market leading ad network of retail and shopping widgets for online publishers. Publishers who use WidgetBucks can pick from a gallery of over 125 pre-designed skins to apply to their new or existing WidgetBucks shopping ad widgets.

Is Today's Web Still 'the Web'?

snydeq writes "Fatal Exception's Neil McAllister raises questions regarding the transforming nature of the Web now that Tim Berners-Lee's early vision has been supplanted by today's much more complex model. AJAX, Google Web Toolkit, Flash and Silverlight all have McAllister asking, 'Is [the Web] still the Web if you can't navigate directly to specific content? Is it still the Web if the content can't be indexed and searched? Is it still the Web if you can only view the application on certain clients or devices? Is it still the Web if you can't view source?' Such questions bely a much bigger question for Web developers, McAllister writes. If today's RIAs no longer resemble the 'Web,' then should we be shoehorning these apps into the Web's infrastructure, or is the problem that the client platforms simply aren't evolving fast enough to meet

Ad-to-ad combat: Covering your Web tracks

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BT: BT Joins Inventor Of The World Wide Web To Promote Study Of Web Science'

BT today became a founding sponsor of the Web Science Research Initiative, an international body established to promote the science and development of the World Wide Web. Established by British Web pioneer Sir Tim Berners-Lee, the inventor of the World Wide Web, with co-directors Nigel Shadbolt, Wendy Hall and Danny Weitzner, the Web Science Research Initiative (WSRI) exists to promote the study of Web Science', a new academic discipline focusing on the analysis, engineering and social impact of the World Wide Web.

Medialets Ad Network First For iPhone Platform, Will Throw Ads Into Free Apps

There are already a ton of free apps in the store (134 to be exact), but ad startup Medialets is hoping to increase that number by providing a platform-wide ad network so developers can easily launch ad-supported free apps. Revenue will be split between devs and Medialets, with none apparently going to Apple (MobileBurn is reporting that Medialets's CEO is buds with Jobs from the NEXT days and has the capo's blessing) . Nobody has quite figured out the mobile advertising game on a large enough scale to do anything big, and having your pretty iPhone apps marred with Busted T's creative might be less than ideal, so it will be interesting to see how many developers jump aboard. [Medialets via MobileBurn]

Google rebrands DoubleClick's affiliate ad program

JotSpot became Google Sites, Writely became Google Docs, Picasa might become Google Photos. And as of this week, DoubleClick's Performics affiliate ad network has become the Google Affiliate Network as part of Google's $3.1 billion acquisition of the ad firm. The premise remains the same: publishers get a commission when someone not only clicks on their ad, but then goes on to buy something.

Google re-brands DoubleClick's affiliate ad program

JotSpot became Google Sites, Writely became Google Docs, Picasa might become Google Photos. And as of this week, DoubleClick's Performics affiliate ad network has become the Google Affiliate Network as part of Google's $3.1 billion acquisition of the ad firm. The premise remains the same: publishers get a commission when someone not only clicks on their ad, but then goes on to buy something.

Google Should Give You Some of Its Ad Revenue

Here’s a link to a Marketplace radio commentary that aired yesterday in which I argue that search engines should give you a cut of their ad revenue when you click through on an ad. Microsoft’s cashback system pays you if you click through and buy. But just the act of consuming the ad should have some value even if you don’t buy.

We7 Gets EMI Tracks, Ad-Funded Download Expectations Not Met

We7, the Peter Gabriel-backed music site that offers free tracks by grafting audio ads to the start of songs, has got a license from EMI Music - but not for what was once the core part of the service. Instead, the 400,000 EMI songs - including those from its famous investor - can be used for on-demand, standard ad-funded web streaming and paid-for MP3 downloads.

Senate Grills 'Wiretapping' Ad Firm

The U.S. government has never seemed sure whether it views data collection by online advertisers as a healthy business driver for the Internet, or a looming privacy threat needing regulation. But despite hauling Web ad giants like Google, Microsoft, and Facebook before a Senate Commerce Committee hearing Wednesday, the Senator chairing the hearing seemed to have only made up his mind about one lesser-known online ad firm: Redwood, Calif.-based NebuAd.

Blinkx makes offer to bail out ad company Miva

The British video search site Blinkx has offered to acquire Miva, a digital-ad company that sprang out of Web 1.0 search ad firm FindWhat, for a price of $1.20 per share in cash. That's a 54 percent premium over Miva's August 7 closing price of 78 cents.

Blog Buzz: McCain Attacks Obama With the Troops, and Vice Presidential Speculation Grows Odder

John McCain's campaign is running a new ad accusing Barack Obama of blowing off a visit to wounded troops to go shoot some hoop. The ad is false, so why isn't the press saying so? And is the Obama campaign scared of going after McCain? And Is Obama McCain's piñata? But does the Mc-flailing make sense? McCain wasn't always in favor of using the military to score political points. Oh, and by the way: The ad is being run for insiders. (Don't worry, voters, we'll endlessly repeat the message, so you don't have to actually see the ad.)

Web Video Index Blinkx Bids $41 Million for Ad Network MIVA

San Francisco - Web video search index Blinkx announced on Friday that it has made a $41 million bid to acquire MIVA, the operator of a pay-per-click ad network as well as a network of consumer destination sites and interest-specific toolbars.

MediaWhiz Acquires ScribeFire(TM): Web's #1 Blog-Editing Technology for Firefox(R)

MediaWhiz introduces ScribeFire QuickAds(TM), the first point and click ad optimization technology NEW YORK, July 3 /PRNewswire/ -- MediaWhiz (http://www.mediawhiz.com), a leading results-driven online advertising company, today announced the acquisition of ScribeFire (http://www.scribefire.com), the Web's #1 Firefox(R) blog-editing technology. Simultaneously, MediaWhiz announced the release of a beta version of ScribeFire QuickAds, online advertising's first 'point and click' ad optimization technology. ScribeFire enables users to easily drag and drop formatted text from the web into their blog(s), as well as post entries and take notes, directly through the Firefox browser. ScribeFire currently has over 150,000 active users, and is compatible with all major blog services (e.

The Wisdom of Crowds Meets the Wisdom of Authors: How XML Enables the Semantic Web

I recently attended the first-ever Linked Data Planet conference, where a number of pioneers in the field of Semantic Web shared their perspectives on the state of the art — and business — of helping the world tag their web pages for meaning. So what is the Semantic Web and how is it different from the web of today? On the web, most search engines today use key words and the number of links to a page to determine the relevance of search results. This is the wisdom of crowds at work: If the key words you are searching for occur often on that page, and the page is popular (i.e. lots of links to it), then it is probably the best bet for what you are searching for. The downside of this approach is that it infers meaning of the page. On the Semantic Web, the crowds get wiser thanks to the wisdom of authors, who can let the crowds know —

WebTrends' Ad Director to improve search results

According to a report on MarketingVOX, WebTrends is soon to launch Ad Director, a tool which will optimize landing pages, keyword combinations and ads. The tool will work across networks enabling advertisers to save money and will improve search ad results by an average of around 44%.

Technorati Hinges New Ad Offerings on Data

Technorati launched its ad network in June, and now aims to put the data it collects on blog content and readers to use in an expanded network. The firm's ability to introduce new blogs into its network will be tied to its plans for a new form of ad targeting and a new widget offering.

UK Watchdog Nixes iPhone Ad Over 'All Parts of the Internet' Claim

In an iPhone ad aired in the UK, Apple claims that the iPhone can access "all parts of the Internet," presumably to emphasize the phone's ability to surf the Net almost as well as a desktop. But technically, it's not true -- the iPhone doesn't support Flash or Java. It may be quibbling to some, but it's too far a stretch for the UK's Advertising Standards Authority, which ordered the ad pulled.

Google launches free ad management tool

Google has released the final version of Ad Manager, free software that helps smaller online publishers manage their online ad inventory.

JumpTap Launches iPhone-Related Ad Network

MediaPost reports that as interest grows in iPhone-tailored advertising, another mobile ad network announced a new initiative for Apple's shiny device. In addition to AdMob, which had already introduced ad units that take advantage of the iPhone's touchscreen features, JumpTap unveiled a mobile system of their own for placing ads in iPhone applications.

Circuit City Demands All Copies of Mad Magazine with Ad Parody Destroyed

In this month's Mad Magazine, there's an ad parody for Circuit City (Sucker City! Oh, Mad Magazine you rascal!) that takes aim at the electronics retailer. Always across the street from a Best Buy! Expensive TVs! The price always goes down right after you bought it! Wah wahhhh! I wasn't even aware that Circuit City sold Mad Magazine, but apparently they do, and they sure are pissed. In fact, they're ordering every store to destroy every copy of the offending issue. Hit the jump for the full ad parody and Circuit City's internal response.

Web Design Company in UK offers hosted websites to businesses

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Google Barely Inches Out Yahoo for Top Web Property; Platform-A Top Ad Network for June 2008

In ad networks, AOL's Platform-A takes the top spot, reaching 90% of American internet users. Yahoo comes in second, reaching 83% and Google comes in third with 81%. Here's the full list:

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