targeting: search

Privacy and Behavioral Targeting Heat Up

The past few weeks have been eventful for behavioral targeting and the issue of privacy. It seems the more complex behavioral targeting solutions become, the more problematic they are. Once the ISPs got into the behavioral targeting equation, privacy concerns leaped to an all-time high.

Google Seeking "FriendRank" Patent

theodp writes "In its just-published patent application for Network Node Ad Targeting, Google hatches plans for identifying the most influential of a circle of friends and providing this 'influencer' with 'financial incentives from advertisers in exchange for permission to display advertisements on the member's [social network] profile' (sound familiar, Jeremy?). Doing so will 'provide advertisers with the option of targeting either all members in the community or advertising only on the profile of the influencer, thereby targeting the entire community,' explains Google. Who says you can't buy friendship!"

Targeting Is the New Frontier for Online Privacy in the US and Canada

For the first decade of the commercial internet, the vast majority of web users took it for granted that their online identities were anonymous. They shopped for cars, did their banking, communicated with each other and engaged in activities they may have otherwise wished to keep private. And then came the business of digital media, search advertising and a new generation of Web 2.0 applications such as social networks and increasingly sophisticated online communities. As message boards give way to the likes of MySpace and Twitter, digital media companies seek new revenue sources from web site traffic. The evolving online advertising industry has responded with a single word--targeting.

Google plans social network ad targeting

Rather than just seeking information about individuals, the “network node ad targeting” system outlined in Google’s patent application aims to identify communities based around shared interests, and pinpoint their most influential members.

SIIA and V.i. Labs to Host Webcast on Software Piracy Strategies: Targeting Unlicensed...

SIIA and V.i. Labs to Host Webcast on Software Piracy Strategies: Targeting Unlicensed Customers and Lost Revenue Must-know strategies for recovering revenue from corporate pirates will be discussed - July 29, 2 pm ET (webcast registration link noted below) WASHINGTON, July 11 /PRNewswire-USNewswire/ -- While corporations around the globe are using pirated and other illegal software to build their businesses and products, your corporation can learn what it takes to fight this battle and win. If you think that software pirates live in dorm rooms or their parents' basements, you'll be surprised to learn that the average infringing organization has annual sales of $17 million. How do legitimate firms handle such odds? This premier webcast, scheduled for July 29 at 2pm ET and hosted by V.

SIIA and V.i. Labs to Host Webcast on Software Piracy Strategies: Targeting Unlicensed Customers and Lost Revenue

SIIA and V.i. Labs to Host Webcast on Software Piracy Strategies: Targeting Unlicensed Customers and Lost Revenue

Lixte Biotechnology Holdings Announces Filing of a New Patent Application for Cancer Therapy Based on Targeting a Biomarker by Novel Investigational Agents

Lixte Biotechnology Holdings Announces Filing of a New Patent Application for Cancer Therapy Based on Targeting a Biomarker by Novel Investigational Agents

::: Lixte Biotechnology Holdings Announces Filing of a New Patent Application for Cancer Therapy Based on Targeting a Biomarker by Novel Investigational Agents

Lixte Biotechnology Holdings Announces Filing of a New Patent Application for Cancer Therapy Based on Targeting a Biomarker by Novel Investigational Agents

Platform-A offers targetted mobile advertising for iPhones

AOL has launched a mobile solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A's mobile ad-serving platform and network, the solution detects and delivers optimised ads on iPhones browsing the web. Platform-A is AOL's digital advertising business. When an iPhone user is browsing sites within the Third Screen Media mobile network, the Advertising.com web network, or any of AOL's media properties, Third Screen Media's targeting technology will serve an ad specifically optimised for viewing on an iPhone. In addition to optimising ads for the iPhone, Third Screen Media can redirect iPhone users to special versions of marketers' sites that are optimized for the iPhone experience.

Gameplay Videos Released For Fallout 3

Today Bethesda released walkthrough videos for their upcoming action RPG, Fallout 3. Joystiq has posted the trailers, which contain gameplay footage from the starting area and the city "Megaton," as well as combat scenarios and other features. One fight showcases the targeting system, which they demonstrate by targeting and then shooting off an enemy's arm. Another shows off the ability to create and use improvised weapons. Also shown are the lock picking and computer hacking mini-games, pickpocketing (or depositing something nasty in somebody's pocket), and general nuclear mayhem. Further detail is available at Shacknews.

Targeting youth on mobile: adidas, Nickelodeon, Sony

Broadband Service Provider Trident SR Sdn. Bhd.

Targeting Campus Piracy, Bill Passes US House

Buried deep within the College Opportunity and Affordability Act of 2008 are several provisions which require federally funded colleges and universities to address intellectual property issues with their students. The EFF (Electronic Frontier Foundation) called the items "troubling" because of the "expensive dead-ends" the provisions require. The bill, which is mostly a series of amendments to existing laws, passed the House of Representatives today in a 380-49 vote.

Targeting Search Engine Rankings

Merchants know how to rank high in paid search results. But the power of popular informational sites means they have to adjust their goals when it comes to natural search rankings.

Hackers targeting iPhones and Macintoshes

According to Zero Day Initiative (ZDI) security vulnerability analyst Cameron Hotchkies, hackers are taking increasing aim at iPhones and Macintosh computers as these Apple devices gain popularity and market share worldwide. ZDI is an organization devoted to scrutinizing programming holes and crafting "patches" to prevent hackers from exploiting weaknesses.

Hackers targeting iPhones and Macintoshes

ERP/CREM VARs & Solution Providers - See the best analysis application since the dawn of spreadsheets. -

Behavioral Targeting Attitudes: The Privacy Issues

Broadband Service Provider Trident SR Sdn. Bhd.

Ad-Targeting Companies and Critics Prepare for Senate Scrutiny

The Senate Commerce Committee will hold a hearing Wednesday to look at the policy issues raised by advertising that is targeted to the online behavior of Internet users. Some of the participants are trying to bolster their positions in advance.

Sanyo Targeting 20% Growth In Medical Equipment In 3 Years

TOKYO (Nikkei)--Sanyo Electric Co. (6764) aims to boost sales in its medical equipment business by 20% from the fiscal 2007 figure to 25 billion yen in fiscal 2010 by focusing on the fast-growing fields of regenerative medicine and cell therapy.

Behavioral ad targeting, Web companies' favorite new way to invade your privacy.

In May, Charter Communications, one of the nation's largest Internet service providers, sent letters to hundreds of thousands of its customers promising "an enhancement coming soon to your Web browsing experience." This was a heroic bit of corporate doublespeak—Charter planned to "enhance" its service by installing software on its Internet lines to scrutinize its customers' browsing habits. The company's aim: to sell lucrative ads tailored to users' interests. For instance, if Charter saw that you'd been reading lots of auto reviews, it might show you spots for new cars. The company described the plan as a benefit for users. "You will not see more ads—just ads that are more relevant to you," it said.

LG Electronics targeting high-end market

THE LOCAL unit of global electronics giant LG Electronics, Inc. expects to more than double sales this year as it undergoes a change in strategy to target the high-end market.

Senate Passes Bill Targeting College Piracy

Broadband Service Provider Trident SR Sdn. Bhd.

Romanian phisher confesses to scam targeting financial giants

Nail down your security priorities. Ask the experts and your peers at The Register Security Debate, September 24 2008.

New trojan in the wild targeting multimedia files

Security vendor Secure Computing is warning in an advisory that the initial infection comes from a pirate software site -- known as a warez site -- where users go looking for an illegal crack or serial key to run copy-protected software.

New Trojan in the wild targeting MP3, WMA and WMV files

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Microsoft warns of ActiveX attacks targeting Access

Microsoft issued a security advisory on Monday warning about targeted attacks that exploit a hole in the ActiveX control for the Snapshot Viewer in the Microsoft Access database-management system.

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