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The Choice of Pepsi is Bloggers

The story of the week goes to Jennifer Laycock for her article, The Choice of a Social Media Generation, about Pepsi's new marketing campaign to influential social media bloggers. Twenty-five influential social media and online marketers were chosen to help launch Pepsi's new campaign. The only glitch that Jennifer finds with Pepsi's strategy is that they chose the wrong people; they should have chosen people who are influencers within the Pepsi arena, not just social media. All in all, the fact that major marketing agencies are seeing bloggers as legitimate marketing outlets, is still good news.

Buzz Watch: Unpacking The "Pepsi 25" Social Media Rebranding Campaign

By now you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi's innovative new campaign being dubbed by many the "Pepsi 25" for their choice of 25 bloggers to single out and send three packages over the course of an hour. Since I don't have my camera at work with me today, I'm going to gratuitously grab the image Steve posted on Adrants (another of the 25 chosen blogs) with full credit back to him of course:

Pepsi-DRU cricket from tomorrow

Golam Quddus Chowdhury, executive director and CEO of Transcom Beverages, addressing a press conference at the DRU auditorium yesterday in connection with the Pepsi-DRU cricket tournament. Photo: STAR

The Choice of a Social Media Generation

I've been watching with interest as some of my blogging buddies posted their reactions to the blogger outreach campaign Edelman is running for Pepsi. The crew behind the outreach program picked twenty five social media and marketer influencers and sent them a preview of the new Pepsi cans. They also opened up a room in Friendfeed to foster discussion about the brand changes.

Arcadia Gaming Festival 2008

"Are you in the Montreal area? If so watch out for the Arcadia Gaming Festival 2008 happening November 7, 8 & 9 at the Pepsi Forum.

Weakened J'ca depart for defence of regional cricket title

FROME, Westmoreland - Four schools - led by former champions Frome Technical and Dinthill Technical - maintained their perfect records in the Inter-Zone round of the ISSA/Pepsi/Digicel daCosta Cup schoolboys' football competition after scoring wins in yesterday's rescheduled matches.

After Domain Squatting, Twitter Squatting

carusoj writes "Squatting on domain names is nothing new, but Twitter has created a new opportunity for squatters, in the form of Twitter IDs. Writes Richard Stiennon: 'Is there evidence of Twitter squatting (squitting?) Let's check. Yup, every single-letter TwitID is taken ... How about common words? Garage, wow, war, warcraft, Crisco, Coke, Pepsi, Nike, and Chevrolet are all taken. My guess is that Twitter squatters have grabbed all of these in the hopes that they will be worth selling in the not too distant future. Of course the legitimate holders of brands can sue for them and Twitter can just turn them over if asked. But, because the investment and risk for the squatter is zero, you are going to see the rapid evaporation of available Twitter IDs.

iTunes vs Whatever I Can Get To Work In Linux

I spent almost two hours trying to get to the point in which I could write this review. It has not been easy. In fact, I'm beginning to loose sight of the goal. Two hours ago when I sat down to write this I was fresh and enthusiastic about the idea. As of the writing of this sentence, I'm sitting on my couch, in my boxers, staring at a glass of Pepsi that has long since been abandoned by its ice cubes, listening to the Pussycat Girls singing "Don't Cha". The worst part? I think I'm beginning to like this song.

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