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Loopt Taps Qualcomm For Location Information; Report Says GPS On Phones Soars

When tapping into the GPS coordinates of a mobile phone, it can be costly, especially when a company is charged each time someone looks up their location. To combat that, the mobile-social network provider Loopt said it is partnering with a Qualcomm (NSDQ: QCOM) subsidiary, which provides GPS data for a monthly fee. The deal between Loopt and SnapTrack, will let Loopt to get social mapping and other location services without the heavy fees, GigaOm reported. This is obviously a critical step if location-based services are truly going to take off on the mobile phone industry. If it’s too costly to provide location information, GPS will be limited to certain applications, rather than becoming a pervasive technology that can run in the background to deliver ads, find friends, or conduct local searches.

Loopt for iPhone

In the future, your boss will always know exactly where you are. But why wait; sign on to Loopt, recruit your boss to do the same, and you're already living in Tomorrowland. Loopt is a location-aware social networking app--it uses the GPS chip in your 3G iPhone (or more crudely, with the cell tower location data in the first generation iPhone) to place you on a map and to show you where your friends are and what they are up to. It's essentially a social network for the mobile set, allowing you to link up with friends and contacts and then mutually share location information.

Loopt Sees iPhone Effect

is reaping the benefits of advertising. Downloads of its LBS social networking applications have gone through the roof since the airing of Apple’s iPhone TV commercials featuring its app.

Mobile Social Networking: Now Is The Time for Innovation

Mobile is both the most personal device and location-based device..its also the only 24/7 session,” stated Evan Tana, Director of Product Management and Marketing at Loopt. And so very true! I had just Twittered from one such mobile device a few minutes before to notify my followers of my presence in the session—how very appropriate, eh?

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