campaigns: search

2ergos Proteus Launches Web Tools To Create Text-Message Campaigns

Proteus, an Arlington, Vir.-based company that’s owned by UK-based 2ergo, is launching a service this week called Via that helps brands, advertising agencies, retailers and local businesses to quickly create SMS-based alerts, polls, trivia and sweepstakes campaigns. The company gave me a sneak peak of Via last week and from what I saw, it makes a lot of sense. Most text campaigns today are limited to big media companies for TV shows or by mobile-content companies because they have a big budget and employees who understand the ins and outs of the industry.

2ergo's Proteus Launches Web Tools To Create Text-Message Campaigns

Proteus, an Arlington, Vir.-based company that’s owned by UK-based 2ergo, is launching a service this week called Via that helps brands, advertising agencies, retailers and local businesses to quickly create SMS-based alerts, polls, trivia and sweepstakes campaigns. The company gave me a sneak peak of Via last week and from what I saw, it makes a lot of sense. Most text campaigns today are limited to big media companies for TV shows or by mobile-content companies because they have a big budget and employees who understand the ins and outs of the industry.

SiteAcuity Launches Site-to-PhoneT First-of-a-Kind Software for Linking Web CalI-ins, Leads and Sales with Online Campaigns and Keywords

SiteAcuity today announced the launch of Site-to-PhoneT, the only on-demand software that tracks, measures and correlates site traffic, online marketing campaigns and site caller analytics with phone-in leads and conversions. For the first time, online marketers have the technology to determine which campaigns and keywords deliver phone-ins and sales - providing a level of intelligence never before possible.

SiteAcuity Launches Site-to-Phone First-of-a-Kind Software for Linking Web CalI-ins, Leads and Sales with Online Campaigns and Keywords

May 20, 2008 - Orlando, FL - SiteAcuity today announced the launch of Site-to-Phone, the only on-demand software that tracks, measures and correlates site traffic, online marketing campaigns and site caller analytics with phone-in leads and conversions. For the first time, online marketers have the technology to determine which campaigns and keywords deliver phone-ins and sales - providing a level of intelligence never before possible.

Manage marketing campaigns on an iPhone

INTERNATIONAL. A new iPhone web application will allow users of TraceWorks' Headlight marketing management software to keep an eye on the performance of their campaigns wherever they are.

Setting Up Ppc Campaigns In Google By Us Time Zone

I am looking for some sort of cheat sheet or help for setting up ppc campaigns in google by us time zone. Somebody must have done this somewhere out there. (no, this is not how or why to set up your total google ppc account in a designated time zone)

Straw Hat Pizza Serves up a New Twist to Traditional PR Campaigns With a Cutting-edge A...

Straw Hat Pizza Serves up a New Twist to Traditional PR Campaigns With a Cutting-edge Approach to Social Media

Internal AT&T memos detail Apple iPhone 3G ad campaigns, crowd control, unbricking tool, more

"A recent series of internal memos from AT&T to its Mobility staffers reveal a variety of preparatory measures ahead of next month's iPhone launch, including the deployment of an iPhone 3G unbricking tool, ongoing 3G network optimizations, regional advertising campaigns, and calls for part time crowd control, inventory runners, and floor coordinators," Katie Marsal reports for AppleInsider.

Wrong Google AdWords Campaign Management

The majority of mistakes made in Google AdWords campaigns are of the common variety. In fact nearly all campaigns can see greater effectiveness with as little as an hours labor. With this small investment of time you can save hundreds and thousands of dollars, by following the guidelines set forth in this article.

HitTail Launches HitTail Premium, the Easiest Way to Get Into PPC Search Advertising

NEW YORK, May 19, 2008 (PRIME NEWSWIRE) -- HitTail, the first consumer search engine optimization solution, today launched HitTail Premium, a new product for managing online advertising campaigns. HitTail Premium helps people save money on pay-per-click (PPC) campaigns by intelligently diversifying their keyword ads with site-specific long tail keyword suggestions. These suggestions can be exported directly into an AdWords campaign from the HitTail interface, simplifying the process of capitalizing on long tail terms in paid search.

Industry Leader PointRoll to Serve Ads on the Google Content Network

CONSHOHOCKEN, Pa., May 19 /PRNewswire/ -- PointRoll, the leading provider of rich media technology solutions, announced today that the company has joined with Google to enable PointRoll's advertisers to run rich media ad campaigns across the Google content network, one of the world's largest advertising networks. PointRoll clients can now take advantage of the company's full-service offering, including creative services, targeting, and extensive tracking and measurement capabilities on a significantly expanded number of websites. PointRoll currently provides its interactive capabilities and engaging brand-building formats to 65% of the Fortune 100, and now its clients can integrate the Google content network into their rich media campaigns.

Campaigns spar over 'flip-flop' charges

Hot Topics » Election Center • Political Ticker • Commentary • Obama • McCain • Electoral map • more topics »

BREAKING CAMPAIGNS: SONY HAS BLUETOOTH CONVERSATIONS

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Poll campaigns go online

Taking a cue from the US presidential candidates who are using their websites, YouTube videos and blogs to fight their way to the White House, the Congress and Bharatiya Janata Party (BJP) parties in Bangalore have begun the process of trying to attract the techie vote in the country's Silicon Valley.

Spear-phishing campaigns on the rise

Phishing attacks that target high-value assets are increasing, according to researchers at Verisign's iDefense Labs.

Author Jilly Cooper campaigns for photographers

In a letter published in The Times newspaper yesterday Jilly Cooper wrote: 'I would like to start a campaign for bigger and more appropriate bylines for photographers.'

Web Use In 2008 Campaigns Shatters Records

CWmike writes "Heather Havenstein writes that the increased viewing of online political videos and the use of social networks to gather campaign data and online donations for candidates has fueled use of the Internet in this year's election cycle that is shattering records, according to a study released this week. (Download a PDF of the study.) A record-breaking 46% (compared with 31% in the last cycle) of Americans have used the Internet, e-mail or cell phone text messaging to get news about a campaign or to share their views, according to the "The Internet and the 2008 Election" report compiled by the Pew Internet & American Life Project. So far, according to the report, supporters of Sen. Barack Obama (D-Ill.) are using online tools for election matters more often that those of rival Sen.

Incorporate Google Adsense Into Your Marketing Campaigns

Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. You don't need products to sell, you just have to market them in your own web site and you don't have to worry about processing the customers' payments and the shipment of the products. If you are already into affiliate marketing, probably you were thinking about these benefits, too, before deciding to join an affiliate program. Of course you want earn huge amount of commission. Who would not want it anyway? Keep in mind, however, that affiliate marketing cannot guarantee you instant success if you don't work on it. There are a lot of ways of maximizing your income. The Internet is a huge library of information, use it to learn of other opportunities and ways to increase your incom

Google introduces tool for planning online ad campaigns

Google wants to make it easier for marketers to pick appropriate Web sites for their online ads with a new tool it announced Tuesday called Ad Planner.

Google Introduces Tool for Planning Online Ad Campaigns

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