brand: search

Online Maximises UK Retailers' Brand Engagement, Claims IAB

BrandEngagement.jpgLONDON: The Brand Engagement Survey carried out for the UK Internet Advertising Bureau claims that online advertising generates greater 'brand engagement' for retailers than any other medium.

Activision Unveils Wee 1ST Brand

Activision announced today that they are launching a new brand that will focus on Wii products. Called Wee 1ST, this new initiative will highlight products developed specifically for the Wii. The first titles to be launched under this new brand will be Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On, all launching in Fall 2008.

Baidu Europe Puts Brand and Domain Names up for Sale

GRONINGEN, The Netherlands, September 3 /PRNewswire/ -- The Groningen-based internet company Baidu Europe is selling its highly sought-after brand and domain names. As well as the brand name Baidu, the domain names for sale include baidu.eu, baidu.tv, baidu.nl and baidu.be. Managing Director P. Ufkes of Baidu Europe is taking this step in response to the difficulties his company has faced since a Dutch agency began to promote the Chinese search engine giant Baidu in Europe. Ufkes plans to continue his company under a different name.

Intermix(R) Upgrades to MarketLive(R) v5.5 eCommerce Suite to Deliver on Its Brand Promise and Engage High-End Fashion Customers

MarketLive, Inc. (www.marketlive.com), the leading global eCommerce software and service provider for retailers, today announced Intermix, a multi-brand specialty retailer with 24 stores in the hottest markets across the U.S. and an online store at (www.intermixonline.com), has upgraded to MarketLive v5.5. The new version allows Intermix to more easily deliver on its brand promise of offering a mix of established and up-and-coming designer fashions at targeted price points.

Action Products and the American Museum of Natural History Launch Line of Educational Toys & Kits

Action Products (NASDAQ: APII) launches a series of children's educational toys and kits under the OLogy brand, an educational component of the American Museum of Natural History's web site of the same name. OLogy focuses on authentic, educational experiences while appealing to a child's sense of fun, exploration and wonder. The brand is targeted at children aged pre-kindergarten and up. This OLogy brand introduction is being distributed through thousands of Action Products' retail customers across the U.S. and Canada.

Action Products and the American Museum of Natural History Launch Line of Educational Toys & Kits

Action Products (NASDAQ: APII) launches a series of children's educational toys and kits under the OLogy brand, an educational component of the American Museum of Natural History's web site of the same name. OLogy focuses on authentic, educational experiences while appealing to a child's sense of fun, exploration and wonder. The brand is targeted at children aged pre-kindergarten and up. This OLogy brand introduction is being distributed through thousands of Action Products' retail customers across the U.S. and Canada.

Brand Labs Releases Latest Volusion Plugin, RapidCart, Under GNU LGPL

Brand Labs announces the release of RapidCart, a plugin for the Volusion e-commerce platform, under a GNU Lesser General Public License (LGPL).

Flower-brand dried sweet potato recalled

WASHINGTON, Aug. 14 (UPI) -- The U.S. Food and Drug Administration announced the nationwide recall of Flower-brand dried sweet potato due to a labeling error.

The Levi's(R) Brand Digitally "Unbuttons" a Diverse Cast of Emerging Artists as Part of Global 501(R

The Levi's(R) Brand Digitally "Unbuttons" a Diverse Cast of Emerging Artists as Part of Global 501(R) Marketing Campaign

CADNA's Paris Forum: Brand Owners Working Together to Curb Domain Name Abuses and Improve the Internet

CADNA's Paris Forum: Brand Owners Working Together to Curb Domain Name Abuses and Improve the Internet

Intel to brand next-gen CPUs 'Core i7'

Intel's next generation of desktop - and, undoubtedly, mobile - processors will retain the chip giant's Core brand, the company said this morning. No great surprise there, but they won't be 'Core 3' parts.

Google killer, brand killer

On an infamous Friday in 1993, Marlboro rocked the business world by slashing the price of its premium brand - a mini-crash ensued as all brands were suddenly deemed brittle. ‘Marlboro Friday' has since proved to be a wobble rather than a seismic shift as brands have continued to command healthy and often increasing profit margins over a sustained period. The recent launch of search engine Cuil (28 July 2008), although seemingly innocuous, again raises some Marlboro Friday-type questions around the value of brands, this time in the Web 2.0 economy.

Google rated favourite brand in the UK

Google has overtaken Microsoft as the UK's most popular brand, according to this year's Superbrands survey.

Best Buy Registering Brand Names In Russia

Moscow — Best Buy has registered its Future Shop trademark in Russia and is awaiting government approval of its Best Buy brand.

E-Commerce and Brand Protection: A Two-Way Street

Are eBay and other e-commerce firms that allow third parties to conduct business transactions on their sites responsible for policing brand infringement? Or is it up to the brands themselves to alert the hosting organization to suspected infringement? Two recent cases illustrate that it largely depends on where the e-commerce is being conducted, writes PICA President Luis Alcalde.

Activision's New Brand Focused on Titles Designed Specifically for Wii

Activision, Inc. today unveiled a new consumer initiative to expand the company's Wii portfolio this Fall. Dubbed "Wee 1ST", the brand highlights the company's games that were developed specifically with the Wii in mind.

Best Buy registering brand names in Russia

AUG. 15 | FROM TWICE: Best Buy has registered its Future Shop trademark in Russia and is awaiting government approval of its Best Buy brand.

Google polled as Britain's biggest brand

Google polled as Britain's biggest brand Having recently been announced as Britain's top "superbrand" from a list of 500 brands, it would seem that Google's reputation is continuing to make advancements. This accolade saw

Exciting new gaming brand focusing on family values to launch on Nintendo Wii and DS

London, UK–31st July 2008: Leading publisher of PC and console interactive entertainment, Koch Media UK, is today pleased to announce the launch of its Cherry Tree Lane brand, which will be used to promote an exciting new range of family-focused games on both Nintendo Wii and DS from Q4 2008 and beyond.

Lakhi Marketing Patented Diamond Brand Online

Sightholder Lakhi Group, will use Polygon as a strategic component in marketing their patented diamond brand, Pristine Hearts. The diamonds have a heart that appears to float within the diamond.

Baidu Europe to sell brand and domain names

Baidu Europe, a Dutch Internet company, is selling its brand name and domains names after competition from the Chinese search engine Baidu caused difficulties for the company.

22% increase in paid brand search following Google's trademark changes

Following Google’s trademark changes, the top online brands increased their spending on paid search for key brand terms in order to avoid losing search traffic to competitors and affiliates

Growth for Andy Warhol brand

andy warhol foundation, beanstalk group, diane von furstenberg, nuit blanche, pepe jeans london, rosenthal, troikaGrowth for Andy Warhol brand

Master sculptor is tourism brand ambassador

BHUBANESWAR: Orissa’s internationally acclaimed sand sculptor Sudarsan Patnaik has been invited by the Union Tourism Ministry to act as its brand ambassador. Union Tourism and Culture Minister Ambika Soni announced this after Mr. Sudarsan called on the Minister in New Delhi on Monday.

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