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Amazon's Frustration-Free Packaging targets 'wrap rage'

If receiving a box of electronic goodies from Amazon feels like Christmas, then annoying blister packs, excessive cardboard and fiddly wire tags are like Father Christmas slapping you in the face.

Amazon Recognizes That People Hate Annoying Packaging

Two years ago, around this time, we wrote a post entitled This Holiday Season, All I Want Is A Package That Opens Easily, noting how annoying some consumer packaging is. We were especially critical of the so-called "blister packs" or plastic clamshell packaging that is a source of not just frustration, but injuries to many as they struggle to open them. Apparently, Amazon has finally decided it's time to do something about this and has announced a new initiative for "frustration-free packaging." As Jeff Nolan notes, this is an example of a company recognizing that what's good for customers is good for the company.

Amazon takes on "wrap rage" with packaging initiative

Down with obnoxious packaging that takes longer to free from the ten thousand twistie ties than it took to arrive at your house in the first place! Everyone has experienced this kind of frustration with items ranging from kids' toys and new cameras to that USB cable that came in a plastic blister bubble six times its size. Well, those days may slowly disappear, thanks in part to a new initiative headed up by Amazon.com. The program is appropriately called "Frustration-Free Packaging," and is launching today with 19 best-selling products from Amazon.

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