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advertising: search
Automotive advertising agencies and auto dealer may have been busy with their July 4th weekend events but AdAgencyOnline.Net didn't cancel their blog talk radio show, "Automotive Advertising Experts," because Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net fealt that his auto dealer clients need help now more than ever before. To quote Philip Zelinger, "There just isn't enough new business out there for auto dealers to rely on special events to spike business. The affiliated automotive advertising agencies that we link with our online communication/distribution system understand that we must supplement our conventional automotive advertising with improved internal processes in sales and fixed operations to survive in this down market.
in Blog Watch
via PR-USA.net @ 8:08 5th Jul
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Undertone Networks, a premium online advertising network, announced today it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies that are committed to addressing important privacy and consumer protection issues in emerging media.
in Data Privacy
via Houston Chronicle @ 21:36 16th Jun
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NEW YORK - Undertone Networks, a premium online advertising network, announced today it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies that are committed to addressing important privacy and consumer protection issues in e
in Data Privacy
via Earthtimes.org @ 21:36 16th Jun
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Yahoo! President Sue Decker Outlines Vision for Online Advertising Transformation in Advertising 2.0 New York Keynote
in Online Legal Issues
via Yahoo! Canada @ 10:11 4th Jun
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NEW YORK, BUSINESS WIRE -- Next-generation mobile advertising company Ringleader Digital today announced the launch of Ringside, a blog focused on the latest news and trends in the mobile advertising industry. Blog posts written by Ringleader executives will offer insider perspectives on issues relating to mobile advertising, while also providing an opportunity for visitors to comment.
in Blog Watch
via Consumer Electronics Net @ 3:40 11th Jun
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BEVERLY HILLS, CA -- 06/13/08 -- Empire Film Group, Inc. (PINKSHEETS: EFGU) ("Empire Film") (http://www.empirefilmgroup.com) has entered into an agreement with Tradewell Media of New York for the placement of more than $5 million of media advertising as a key component of Empire's support campaign for upcoming theatrical, DVD and book releases this fall. Tradewell will act as the advertising agency of record for all of Empire's television, billboard, magazine and radio advertising needs, with newspaper and internet placement agencies still being reviewed by Empire. Media services to be provided by Tradewell include national and spot market cable television, long lead magazines, national radio spots and key market billboards. The agreement was negotiated between William S.
in Gadgets
via Earthtimes.org @ 21:39 13th Jun
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BEVERLY HILLS, CA -- (MARKET WIRE) -- 06/13/08 -- Empire Film Group, Inc. (EFGU) ("Empire Film") (http://www.empirefilmgroup.com) has entered into an agreement with Tradewell Media of New York for the placement of more than $5 million of media advertising as a key component of Empire's support campaign for upcoming theatrical, DVD and book releases this fall. Tradewell will act as the advertising agency of record for all of Empire's television, billboard, magazine and radio advertising needs, with newspaper and internet placement agencies still being reviewed by Empire. Media services to be provided by Tradewell include national and spot market cable television, long lead magazines, national radio spots and key market billboards. The agreement was negotiated between William S.
in Gadgets
via Houston Chronicle @ 21:38 13th Jun
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in Online Legal Issues
via Business Week @ 18:46 4th Jun
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Building on its text-advertising dominance, Google on Thursday said that it has reached an agreement to allow Yahoo to serve Google's Adsense search and contextual advertising as well as allow enable users on Gchat and Yahoo! Messenger to communicate without between the networks. Under the predicted non-exclusive 10-year agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada and Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo, however, is free to enter into similar agreements with other advertising providers and use Google's advertising on as many or as few of its search results and content pages as it chooses.
in Search Engines
via Electronista @ 18:22 14th Jun
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NEW YORK, BUSINESS WIRE -- Platform-A announced it is joining the newly launched open source strategic partnership led by the Publicis Groupe that will deliver the largest Audience on Demand network in the industry. The newly launched VivaKi Nerve Center, a division of Publicis Groupe, will work to integrate with Platform-A, connecting audiences across AOL's leading media properties and the thousands of websites participating in the Advertising.com network. The partnership will enable the Publicis Groupe, on behalf of its advertising clients, to plan and buy audience targeting across Platform-A and other advertising networks with a single campaign. Platform-A is AOL's advertising business.
in Open Source
via AEC News Room @ 16:33 25th Jun
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One of the most difficult aspects of selling commercial property is giving your property good exposure and establishing it in the market for prospective investors to see. This is true for both individuals or property agencies – what commonly happens is that they end up spending more money for advertising than planned. Although putting up a big sign or draping a huge “4 sale” banner on your building would catch people’s attention, the advertisement will only be seen within that small group of people around the vicinity of your property. Nothing beats publicity through the Net where the market reaches the widest possible audience. Search4premises is a web-based facility that lets you step into this market. What the site chiefly offers is a listing cost for advertising UK commercial property or businesses for sale or rent at around just
in Search Engines
via Articles Bridge @ 15:08 20th Jun
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NEW YORK - Next-generation mobile advertising company Ringleader Digital today announced the launch of Ringside, a blog focused on the latest news and trends in the mobile advertising industry. Blog posts written by Ringleader executives will o
in Blog Watch
via Earthtimes.org @ 12:12 9th Jun
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Beijing. May 23. INTERFAX-CHINA - Google is to launch a mobile phone advertising service covering mainland China, Hong Kong and Taiwan, local media reported today. John Liu, vice president for greater China sales of Google, announced in Taipei that Google would partner with Taiwan operators Chunghwa Telecom and Far EasTone to deliver the service in Taiwan, Sohu reported. Liu did not reveal which operator Google will work with to provide this service in mainland China. In April 2006, Google launched its mobile phone advertising service in Japan, cooperating with wireless operators NTT DoCoMo and KDDI. When Mobile phone users search with Google on their mobile devices, advertisements relevant to the keywords will be displayed. -CG
in Search Engines
via Interfax @ 8:54 23rd May
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Wunderman Kenya, a direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has signed an advertising deal with Google that will see the company place local advertising information on the online Google search engine.
in Search Engines
via AllAfrica.com @ 19:53 21st May
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Online bookings for South Africa's first ever Retail Advertising Conference, RAC Lite, to be held at Emperor's Palace Convention Centre on August 12 and Lord Charles, Somerset West, on August 14 are now open. The Newspaper Advertising Bureau (NAB) and Caxton are pleased to confirm Dr Frederik van zyl Slabbert, non-Executive Chairman of Caxton & CTP Publishers and Printers Ltd, will present the opening address at both conferences.
in E-commerce
via The Marketing Site @ 12:15 15th Jul
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Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) have announced that a new dynamic in-game advertising system is being launched in order to harvest the rapidly growing in-game advertising market. Advertisement distribution company, IGA Worldwide, has been selected as its first partner though more are expected to follow.
in Computer Games
via Yahoo! UK and Ireland @ 7:42 5th Jun
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REDMOND, Wash. and NEW YORK, July 7 /PRNewswire-FirstCall/ -- Microsoft Corp. and Rodale Inc. today announced an agreement in which the two companies will collaborate to deliver relevant advertising to Rodale's portfolio of branded health, wellness and fitness Web properties. Under the agreement, Microsoft becomes the exclusive third-party provider of contextual and paid search advertising for Rodale's online network, including its key brands MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com.
in Search Engines
via Macro World Investor @ 14:29 7th Jul
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Online advertising continues to outpace growth in other forms of media, and is projected by PricewaterhouseCoopers to increase at a compounded annual rate of 23.5% in Canada over the next few years. Few companies have had as big an impact on the field as Google, and the Mountain View, Calif.–based business will continue to shape the industry for years to come. Tim Armstrong, Google's president of advertising and commerce for North America, sat down with Canadian Business staff writer CALVIN LEUNG to discuss the latest on YouTube and emerging trends in the rapidly changing online advertising business. Google has made several changes to YouTube, since buying it for US$1.65 billion in 2006. Now there are ads on the site, and your company has removed copyrighted content.
in Search Engines
via Canadian Business Magazine @ 16:47 16th Jul
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S&P Picks and Pans: AIG, Lehman, Republic Services, Allied Waste, Teva, Treehouse Foods, Greenfield Online
in Data Privacy
via Business Week @ 21:36 16th Jun
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UK consumers find customer emails, TV & newspaper advertising, and targeted direct mail the most effective advertising techniques for encouraging online purchase. With 5% of retail sales now transacted online and further strong growth predicted, retail marketers are anxious to understand which media are most effective at driving web visits and purchases. Now new research, commissioned by Response One, has examined the relative effectiveness of different advertising media for encouraging consumers to visit a company’s website and seriously consider a purchase. The report found that emails to existing customers easily topped the list, as it is 52% more likely than average to inspire a web visit and serious purchase consideration.
in E-commerce
via Kamcity @ 8:57 20th May
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Microsoft has upped its ante in the advertising space with a few new offerings. This week the software giant announced a new display ad network for mobile phones, new in-game advertising for video games and a plan to test advertising on the online site Zune Social and on the Zune music devices themselves.
in Computer Games
via DMNews.com @ 17:35 21st May
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Irvine-based Skweezer, a provider of a mobile advertising network and service for converting web sites to mobile format, said Thursday that it has upgraded its online advertising system, with an eye on Google's dominant AdSense advertising program. According to the firm, its upgrade now works for both desktop and mobile ads, and supports ASP, ASP.NET, PHP, or JavaScript code. The company said that its ad system automatically adjusts and reformats ads based on the visitor's device type, and also can reformat and compress web content for viewing on mobile devices.
in Search Engines
via SoCalTech @ 12:31 30th May
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Some are now suspecting it was some sort of secret advertising campaign, as the "perpretrators" in the clip both work for Tinsley Full Service Advertising (indicated by the username). Covert ops advertising? Well, Nintendo has stated it has had nothing to do with it, releasing the following in a statement:
in Computer Games
via Neoseeker @ 9:15 12th Jun
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Sony Computer Entertainment America has sold an estimated 12.5 million PlayStation 3 units worldwide, and yet dynamic advertising has remained an untapped market. The console manufacturer, in an announcement today, said it opened its system to in-game advertising, and named IGA Worldwide, an in-game advertising network, as the first partner.
in Gadgets
via ClickZ Today @ 19:02 4th Jun
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