advertisers: search

Local.com Reaches 5,000 Direct Advertisers, Announces Target of 50,000 Advertisers

IRVINE, Calif., BUSINESS WIRE -- Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, today announced that the company reached a milestone of 5,000 direct advertisers.

Advertisers Protest Google-Yahoo! Deal

Following last week’s news that the European Union was considering jumping on the U.S. Department of Justice’s antitrust bandwagon, MarketWatch reports that The World Federation of Advertisers, (which claims to represent 55 national advertiser associations worldwide) said it has asked the European Commission to block the deal that would see the two Google and Yahoo! enter into an advertising partnership.

Big advertisers protest Google-Yahoo search deal

FRAMINGHAM - The Association of National Advertisers has called on the U.S. Department of Justice to reject a planned point search advertising program by Google Inc. and Yahoo Inc.

Superpages.com Advertisers Extended across HelloMetro's Large Network of .mobi Sites

Advertising, Marketing & Merchandising : Superpages.com Advertisers Extended across HelloMetro’s Large Network of .mobi Sites

Google lets advertisers measure ad views

Google developed a system that lets advertisers limit and measure the number of times users view ads on its partners' sites. Clients will be able to better place ads based on the number of views they get and the number of users that visit a Web site after seeing it, Mountain View-based Google said Thursday in an e-mailed statement. The technology will be available within months, Google said. The product comes out of Google's acquisition of online ad company DoubleClick, bought in March to boost sales of promotions with pictures and videos.

Acxiom(R) Helps Online Advertisers Identify and Reach Target Consumers on the First Try, Every Time

TMCNet: Acxiom(R) Helps Online Advertisers Identify and Reach Target Consumers on the First Try, Every Time

Superpages.com Advertisers Extended across HelloMetro's Large Network of .mobi Sites

DALLAS & JEFFERSONVILLE, Ind. --(Business Wire)-- Idearc Media, home to Superpages.com(R) and publisher of the Verizon(R) Yellow Pages, and HelloMetro.com, one of the world's most extensive providers of city-oriented Web sites, today announced an agreement to distribute Idearc Media's Superpages.com performance-based advertisers across the HelloMetro.mobi network of more than 1,500 city-based, local search Web sites.

Superpages.com Advertisers Extended across HelloMetro's Large Network of .mobi Sites

DALLAS & JEFFERSONVILLE, Ind., BUSINESS WIRE -- Idearc Media, home to Superpages.com(R) and publisher of the Verizon(R) Yellow Pages, and HelloMetro.com, one of the world's most extensive providers of city-oriented Web sites, today announced an agreement to distribute Idearc Media's Superpages.com performance-based advertisers across the HelloMetro.mobi network of more than 1,500 city-based, local search Web sites.

BuzzLogic Identifies 'Influential' Blogs, Hocks 'Em to Advertisers

Home » Archives » 2008 » Sep » 18 » BuzzLogic Identifies 'Influential' Blogs, Hocks 'Em to Advertisers...

Woman-to-Woman Sites Draw Traffic and Rabid Advertisers

Home » Archives » 2008 » Aug » 19 » Woman-to-Woman Sites Draw Traffic — and Rabid Advertisers...

Internet Explorer 8's Privacy Controls Worry Advertisers

Microsoft will incorporate new privacy-protection features into the upcoming Internet Explorer 8, to the delight of privacy advocates and the consternation of advertisers. In particular, the "InPrivate Blocking" feature has the potential to block some advertisements.

AOL's StyleList.com Relaunches with New Content Partners, Advertisers and Expert Bloggers

StyleList.com, http://stylelist.com, with additional features, more content partners, expert bloggers and new branded advertisers. To further raise awareness of the site, a new marketing campaign for StyleList.com will kickoff on September 8 that will include both online and offline promotions.

If The Google-Yahoo Deal Is Bad For Advertisers Or Publishers, Isn't That Just An Opportunity?

I recognize that in times of financial crisis, it may seem more difficult than ever to imagine unique and innovative opportunities cropping up -- but it's often in such times that the most innovative businesses are formed. How quickly we forget, for instance, that Google's own business model was formed during the barren years following the last dot com bubble burst. Yet, for some reason, people seem to think that today's offerings are the be-all and end-all of innovation. That's why we get these articles worrying about how a Google-Yahoo ad deal will be bad for advertisers and publishers. Yet, there's little evidence to actually support that. The article linked above cites the easily disproved anecdote from the NY Times last month about one guy who had a spammy site that Google punished.

Click Forensics Starts Trademark Watch

Advertisers fall victim to pay-per-click offenders in more ways than click fraud. Click Forensics expanded its offering for advertisers to include trademark monitoring.

Ad Industry Roundup: Google; Federated Media; Glam Media; Doritos; Levis

Google to advertisers: let’s talk about Yahoo deal: Following the Association of National Advertisers’ criticism of Google’s (NSDQ: GOOG) search ad pact with Yahoo (NSDQ: YHOO)—which is currently on hold in the face of Justice Department scrutiny—Tim Armstrong, the search giant’s president of advertising and commerce, is calling for a “town hall meeting� to discuss marketers’ concerns. Armstrong’s remarks were made during a Q&A at the Search Marketing Expo this week.

tyBit Offers Free Web Hosting & Domain Registrations

(Fayetteville, NC) tyBit Unified Search announced today that it will now offer new advertisers a free one year domain name registration and a year of web hosting for a limited time. tyBit, the cutting edge client side search engine generated over 50 million searchs in the month of August 2008 and anticipates to exceed that number this month. “We have over 6,000 advertisers currently in our Pay-Per-Click (PPC) program many of which have been using and benefiting from tyBit since our beta.� says Kitti Jo Finch, tyBit General Manager. Happy with his decision to advertise in the tyBit Search Engine, Berge Kaprelian of Beka Publishing stated, “We have received over 40+ leads from our ads on tyBit, we love it.�

ACTRA eyes strike mandate

Heated waters may reach the boiling point at 21,000 member-strong ACTRA. Negotiations with the two associations representing the country's ad agencies and advertisers - Institute of Communications Agencies (ICA) and the Association of Canadian Advertisers (ACA)- over the agreement governing commercial rates and terms has ACTRA's bargaining team seeking a strike mandate from its members next Thursday.

Click Forensics Quality Assurance Program Adds Support for Leading Search and Ad Providers to Speed Advertiser Credit Investigations

AUSTIN, Texas – October 9, 2008 – Click Forensics™, Inc., the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, today announced that it will now submit electronic third-party Pay Per Click quality reports to Google, MIVA and LookSmart on behalf of advertisers using the Click Forensics FACTr™ service. The FACTr service, which stands for Fully Automated Click Tracking Reconciliation, enables advertisers to submit invalid traffic and click fraud evidence reports automatically to search providers and content networks in order to speed account reconciliation and credit request investigations. Yahoo! was the first search provider to begin accepting FACTr reports back in July following a six month pilot.

New Search Marketing Blog, SearchFuel, Gives Marketers an Alternative Place to Fuel up

ST. LOUIS, BUSINESS WIRE -- Marketers have a new place to fuel up and add mileage to their marketing programs. SearchFuel (www.searchfuel.com), a new blog centered around search marketing and its influence in the media landscape, launched today with the purpose of serving as a regular, conversational resource for traditional and digital advertisers, media buyers and search marketers by providing unique industry insight about the search landscape and fuel discussion and debate of factors affecting advertisers and the industry. The blog will feature search perspective from talent across Outrider and the agency divisions of GroupM Search, including Beyond Interaction Search, MEC Interaction and MindShare Search.

Canadian advertisers call on government to stop Google-Yahoo partnership

Broadband Service Provider Trident SR Sdn. Bhd.

Baltimore Advertisers Turning to Facebook, MySpace to Get Their Word Out

Signing onto Facebook.com, you expect to connect with friends, family, classmates and co-workers. But what happens when you log in and find a message from your real estate agent? Your lawyer? Your orthodontist?

Will advertisers kill the market for online tv?

Yesterday I saw that Hulu announced an upgrade and program additions to its HD Gallery, including a high-def version of Dr. Horrible's Sing-Along Blog.

Superpages.com Advertisers Extended across HelloMetro's Large Network of .mobi Sites

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Superpages.com Advertisers Extended across HelloMetro's Large Network of .mobi Sites

s most extensive providers of city-oriented Web sites, today announced an agreement to distribute Idearc Media

Acxiom(R) Helps Online Advertisers Identify and Reach Target Consumers on the First Try, Every Time

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