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American Apparel leads in online display ads among retailers, study says

A new study from comScore Inc. based on data from comScore’s Ad Metrix service shows that many of the largest apparel retailers are noticeably absent from top online advertiser rankings. American Apparel LLC was the top online display advertiser in the apparel category, delivering 483 million ads in April. The ads of American Apparel, No. 262 in the Internet Retailer Top 500 Guide to Retail Web Sites, reached 48.9 million unique Internet users an average of 9.9 times during the month, according to comScore.

New York Politicians Think About Repealing Amazon Tax, But Let It Drop

Back in April, we noted that some NY state politicians were trying to put in place a rather sneaky legal change that effectively would force Amazon to collect sales tax in New York, despite not having a physical presence there. The "trick" was to claim that if you had any affiliates in the state, you had a local presence. Affiliates, of course, can be nothing more than an advertiser. So, based on this change of law, effectively anyone who has an advertiser in NY is considered to have a local presence there and must collect sales tax. Both Amazon.com and Overstock have sued over this law, and Overstock has even gone so far as to cut off all NY affiliates in response (showing how the law probably hurts NYers a lot more than it helps them).

Slowing ad sales in Europe call for caution on Google, analyst says

Google Inc.'s (GOOG/NASDAQ) online search advertising spending across the pond is showing signs of cracking, according to Ross Sandler, analyst at RBC Capital Markets. "Cyclical headwinds are starting to have an impact on online advertising in the mature geographies in Western Europe," Mr. Sandler said in a note to clients. "Like the U. S. market, search is holding up better than display, but given the mix of advertiser categories, some cyclical pressures in search may be more pronounced." The analyst said that search spending in the travel and finance advertiser category during the third quarter is underperforming, while search engine marketing is seeing lower conversion rates. As a result, Google's international business may not meet expectations and given the risk of disappointing growth, he advised clients to take a cautious approach

International advertiser network voices opposition to Yahoo-Google deal

An international network of advertisers publicly criticized the proposed search-advertising partnership between Yahoo Inc. and Google Inc. on Monday, saying the deal may "have a detrimental effect on competition," according to a MarketWatch report.

Microsoft Top Display Advertiser for June 2008

SEW Experts: Rehabilitating SEO | Main | AdWords Report Center Will Remove Older Reports September 2 »

Yahoo aims to squelch advertiser angst over Google deal

Yahoo Tuesday announced that it is forming a Digital Advisory Council to help answer questions about its proposed search advertising deal with Google and other online ad issues. The council will include executives from firms that advertise on Google's Web pages.

YPA Names Top 10 Internet Yellow Pages Searches

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The open source opportunity in web advertising

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SEW Experts: Rehabilitating SEO

SEW Experts: A Challenge to our Attention-Challenged Generation | Main | Microsoft Top Display Advertiser for June 2008 »

Yahoo! SSP vs. Google Base

SSP get the gloves out, engage in some brutal fisticuffs and show us which is better for the digital advertiser:

Six benchmarks for the perfect search campaign

Many marketers fail at search and don't know it. The basic performance reports available from providers like Google can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the truth might be precisely the opposite.

ISPs, Google Disclose Info About Tracking Practices

Several Internet and broadband companies have acknowledged using targeted-advertising technology without explicitly informing customers, according to letters released by the House Energy and Commerce Committee. And Google, the leading online advertiser, stated that it has begun using Internet tracking technology that enables it to more precisely follow Web-surfing behavior across affiliated sites.

Advertisers Protest Google-Yahoo! Deal

Following last week’s news that the European Union was considering jumping on the U.S. Department of Justice’s antitrust bandwagon, MarketWatch reports that The World Federation of Advertisers, (which claims to represent 55 national advertiser associations worldwide) said it has asked the European Commission to block the deal that would see the two Google and Yahoo! enter into an advertising partnership.

Pandora Signs Best Buy, Beck's to Sponsor iPhone Music App

San Francisco - Personalized streaming radio service Pandora has announced that Best Buy and Beck's have signed on as the first sponsors of its popular music application for Apple's iPhone and iPod touch, which has been downloaded over 1.1 million times. Best Buy will be the exclusive advertiser on Pandora for iPhone for the first 30 days, while Beck's bought the subsequent 30 days.

Google's Evolving Algorithm

This week, Google went live with yet another change to its Quality Score system that calculates whether an ad should be shown on the first SERP (define) and the frequency and position at which an ad is shown. While Google has blogged about the change, as well as e-mailed the named advertiser contact for each AdWords account, I found that the level of knowledge about this important change is highly varied in the marketplace.

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