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in Gadgets
via AudioVideoRevolution.com @ 21:24 2nd Jul
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Online display ads help increase sales in stores, as do paid search ads. And when a consumer sees both display and search ads online, the impact on offline sales is greater than the sum of the two individually, according to new data from web measurement firm comScore Inc.
in E-commerce
via InternetRetailer.com @ 17:53 21st Aug
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Apple has posted latest ads for 3G iPhone on its website. Three in number, these adverts are titled Everyone, Unslow, Work Friendly. The ads extol the speed (compared with the original iPhone’s EDGE network) and GPS facilities of the 3G device and also focus on the price reduction i.e. twice as fast, half the price. The ad titled Everyone claims that everyone would like features that work at speed and still would like to pay half the price. Next in the list is Unslow, which touts the 3G features of new iPhone and the fact that internet is ‘twice as fast’. Finally the Work Friendly focuses on the work-related features (obviously) and ends with a line: ‘It works great…with work’. Check out all the three ads after jump.
in Handhelds
via Toys And Gadgets @ 10:32 26th Jul
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Digital revenue at the BBC’s overseas, profit-making BBC Worldwide division ballooned from £13.9 million ($27.4 million) to £21.9 million ($43.2 million) in the year to March 31, thanks to ads on the new BBC.com and to sales from the likes of iTunes and YouTube. The controversial BBC.com made £1.5 million ($2.96 million) from ads and sponsorships since its November launch. The site only runs ads outside the UK and plans to increase inventory, while ”an international commercial iPlayer functionality is being explored”, too.
in MP3
via PaidContent.org @ 23:21 8th Jul
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For this week's Photoshop Contest, I want you to create some really honest gadget ads. You know, ads that say things companies would never actually advertise about their products, but actually give you more correct info than a real ad. Alternatively, you can make the ads brutally honest about the consumer it's aimed at. Be creative! It's fun and easy, as you can see by the Unicorn-themed PS3 ad I made above.
in Photography
via Gizmodo @ 14:56 17th Jul
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in Gadgets
via AudioVideoRevolution.com @ 1:10 4th Jul
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in Gadgets
via AudioVideoRevolution.com @ 1:07 1st Jul
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Google is testing ads that target user behavior, reports The New York Times. Ads a person sees on a given Google search may be influenced by what s/he queried minutes earlier.
in Search Engines
via Media Buyer Planner @ 23:09 30th Jun
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In a case that spotlights the growing importance of search engines to commerce, NameSafe has sued a competitor, LifeLock, for trademark infringement involving ads placed next to search results. NameSafe, which like LifeLock sells services designed to protect customers against identity theft, alleged its rival used NameSafe's name in deceptive search ads on Google, Yahoo, and other search engines.
in Search Engines
via GigaLaw.com @ 8:27 30th Jun
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A new study from comScore Inc. based on data from comScores Ad Metrix service shows that many of the largest apparel retailers are noticeably absent from top online advertiser rankings. American Apparel LLC was the top online display advertiser in the apparel category, delivering 483 million ads in April. The ads of American Apparel, No. 262 in the Internet Retailer Top 500 Guide to Retail Web Sites, reached 48.9 million unique Internet users an average of 9.9 times during the month, according to comScore.
in E-commerce
via InternetRetailer.com @ 8:31 13th Aug
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India unfortunately doesn't have the equivalent of section 230 of the CDA, which prevents service providers from being sued for the actions of their users. That's why Google, Microsoft and Yahoo are all facing a lawsuit over certain types of ads in India. Apparently it's illegal in India to advertise any technique or product designed to influence the sex of a child. However, such ads have been appearing on all three sites. The problem, though, is that the liability should be on those who are actually buying the advertising. They're the parties who are really breaking the law. Yet, because Google, Microsoft and Yahoo are easier targets (and have a lot more money), that's who gets targeted.
in Search Engines
via Techdirt @ 9:56 15th Aug
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xPATs Classified Ads | The Bulletin Classified Ads | The Bulletin Job Ads | The Property Village |
in Online Auctions
via Xpats.com @ 13:24 22nd Jul
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in Handhelds
via Washington Post @ 16:08 24th Jul
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Behavioural targeting of ads is the in-thing on the internet right now. It's when an ad company serves advertisement based on a profile they have created of you. You might have noticed something similar on Facebook, which serves future-ads based on your feedback on the current ads: it's a system that learns what to serve based on your personal interest, which is in turn based on inferences drawn from either your declared personal information ('I like this band') or your actions online ('I bought this CD').
in Data Privacy
via TechTree @ 11:05 9th Aug
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According to a guy that knew some other guy that is friends with a janitor at Google, the company is supposedly developing an in-game advertising program to show ads in video games. We have talked about in-game ads at length and we believe they can be done right but are Google in-game video ads going too far?
in Search Engines
via Hard OCP @ 1:06 31st Jul
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In May, Charter Communications, one of the nation's largest Internet service providers, sent letters to hundreds of thousands of its customers promising "an enhancement coming soon to your Web browsing experience." This was a heroic bit of corporate doublespeak—Charter planned to "enhance" its service by installing software on its Internet lines to scrutinize its customers' browsing habits. The company's aim: to sell lucrative ads tailored to users' interests. For instance, if Charter saw that you'd been reading lots of auto reviews, it might show you spots for new cars. The company described the plan as a benefit for users. "You will not see more ads—just ads that are more relevant to you," it said.
in Data Privacy
via Slate @ 4:12 20th Aug
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Advertisements on the Internet on "how to make 200,000 yen a day" and "groundbreaking ways to make fast cash" are making 20 billion yen a year in sales and growing fast, as are complaints that the ads are bogus.
in Blog Watch
via Asiaone @ 14:16 10th Jul
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"We haven't spotted many ads so far in Apple's two-week-old iPhone app platform. But that could change soon: Mobile ad network AdMob is opening its network up to iPhone app developers, and is giving away $1 million of free advertising to get developers to use it," Dan Frommer reports for Silicon Alley Insider.
in Handhelds
via Mac Daily News @ 16:07 24th Jul
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Actress Eva Mendes is causing quite a stir in Hollywood, as recent perfume ads for designer Calvin Klein feature her flashing a nipple, gossip Web site Gawker reported.
in Blog Watch
via FOXNews.com @ 18:21 4th Aug
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bullyBEEF writes "Malicious hackers are using booby-trapped Flash banner ads to hijack clipboards for use in rogue security software attacks. In the Web attacks, which affect Mac, Windows, and Linux users running Firefox, IE, and Safari, bad guys are seizing control of the machine's clipboard (probably using the Flash command setClipboard) and inserting a hard-to-delete URL that points to a fake anti-virus program. A number of legitimate sites have been seen to host acs carrying the attack — including Newsweek, Digg, and MSNBC.com. Researcher Aviv Raff offers a harmless demo of how it's done."
in Web Developer
via Slashdot @ 4:20 20th Aug
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RSS feed reader Bloglines announced its redesigned interface and the inclusion of displays ads in search results and on the Start Page.
in Search Engines
via MarketingVOX @ 19:58 13th Aug
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Citing people familiar with the matter, the newspaper reported that YouTube ad revenue will likely reach about $200 million in 2008, falling short of the company's expectations. Major advertisers are hesitant to post ads with their brands next to user-generated videos, and the $1 billion copyright infringement
in Search Engines
via SNL Securities @ 11:33 9th Jul
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The first sign of the much-debated in game advertisements has now made it into City of Heroes. So far, there appears to be only one ad, a billboard-size poster advertising JETER CLUTCH sneakers. British players needn't worry about seeing this particular ad, as they won't be able to, whether they play on American servers or not. The ads are regionally targeted, so only those that are appropriate for a given audience will show up. We've not yet received any reports of what the UK players see instead, though some players have found a cached image of Statesman standing near a Union Flag.
in Video Games
via NG4.com @ 4:22 29th Jun
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Hat tip to Hugo Guzman for bringing our attention to a Google patent for displaying ads - based on social groups.
in Search Engines
via Platinax @ 16:27 7th Jul
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