Microsoft to tackle Google alone after Yahoo bid fails: related news

AOL Jumps Into the Ring with Microsoft, Yahoo!, Google

mikkl666 writes "Even just since this morning, there's much to report in the ongoing fight between Microsoft and Yahoo!. After Yahoo! announced yesterday that they are testing Google AdSense, Microsoft reacted with a comment pointing out that 'any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google's hands.' Ironically, they complain that 'this would make the market far less competitive.' Both companies try to team up with strong partners, as well. Yahoo! and AOL are now closing in on a deal to combine their Internet operations. And of course, this morning's news was that Rupert Murdoch's News Corp. is apparently in talks for a joint bid for Yahoo!"

Microsoft to Google: 'Hello, Newman'

Talk about a losing streak: First, Microsoft lost a stake in AOL to Google. Then Microsoft lost all of DoubleClick to Google. Now Microsoft may lose Yahoo to Google. In fact, even if Microsoft loses Yahoo to AOL, it still would be losing to Google, as Google owns 5% of AOL. (In December 2005, Time Warner sold that stake to Google for $1 billion. Time Warner wanted to shake the attentions of Microsoft, which also was bidding for a stake in AOL).

Microsoft to tackle Google alone after Yahoo bid fails

JAKARTA, Indonesia — — — Microsoft Corp. will focus on growing its own advertising and Internet search business after it withdrew its takeover offer for Yahoo Inc., chairman Bill Gates said Friday.

Yahoo! to begin US test of Google's AdSense for Search

Yahoo! will begin a limited test of Google's AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results. The test will apply only to traffic from yahoo.com in the US and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3 percent of Yahoo! search queries. The company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The company further stated that it would not comment on the nature or timing of any potential relationship. Microsoft issued a statement in response to the news, saying a tie-up between Yahoo! and Google would consolidate over 90 percent of the se

Yahoo-Microsoft battle bolsters Google

SAN FRANCISCO (AP) - Microsoft Corp.'s attempt to take over Yahoo Inc. has become so tortured it may help Internet search and advertising leader Google Inc. grow stronger, undermining Microsoft's main reason for pursing the deal in the first place. "We find this to be a very advantageous situation for Google," Cantor Fitzgerald analyst Derek Brown said Thursday. "The longer this gets dragged out, the better for Google." Yahoo signaled it is bracing for a protracted battle late Wednesday when an announcement and a media leak provided a glimpse at its labyrinthine search for alternatives to Microsoft's bid of more than $40 billion. The options include an experimental advertising alliance with Google that could lead to a broader partnership and, according to published reports, a combination with the online operations of Time Warner Inc.

Yahoo, Google experiment in partnership

SAN FRANCISCO (AP) - Yahoo Inc. is turning over some of its advertising space to Internet search leader Google Inc. as part of a two-week test that could lead to a broader partnership. The experiment the companies announced Wednesday will allow Google to place ads alongside about 3 percent of the queries made in the United States through Yahoo's search engine -- the Internet's second largest after Google's. Sunnyvale-based Yahoo said it hasn't decided to join the thousands of other Web sites that rely on Google to handle most of the text-based advertising that is tied to search requests or other online content. Just the prospect of Yahoo working with the Internet's most profitable company throws a new dynamic into its effort to extract a higher takeover bid from its unsolicited suitor, Microsoft Corp.

Microsoft: Yahoo-Google makes ad market 'less competitive'

would make the search advertising market "far less competitive" compared with its own proposal to acquire Yahoo. "Any definitive agreement between Yahoo and Google would consolidate over 90% of the search advertising market in Google's hands," Microsoft said in a statement. Microsoft said it will assess closely all its options. Microsoft's statement was in response to an earlier announcement by Yahoo that it will begin a limited test of Google AdSense for Search service. End of Story

Microsoft On Google-Yahoo Tie-Up: Google To Have 90 Percent Of Ad Market; Market Less Competitive

Microsoft has weighed in on this evening’s announcement, claiming that the agreement gives Google (NSDQ: GOOG) 90 percent of the online ad market, and thus makes the market “far less competitive.� So far, it doesn’t have an official strategic response, other than that it’s weighing its options. But it does deliver a key message to Yahoo (NSDQ: YHOO) shareholders: “Our proposal remains the only alternative put forward that offers Yahoo! shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers.� Basically, if you want to get paid for your shares, you’ll go with Microsoft (NSDQ: MSFT). If you want to see the value of your holdings collapse, then sign an ad deal with Google and good luck going it alone.

Microsoft to tackle Google alone after Yahoo bid fails

will focus on growing its own advertising and Internet search business after it withdrew its takeover offer for

Yahoo-Google Deal May Face Problems

With Microsoft's previously given deadline of 26th April drawing nearer, Yahoo has made some plans with Google with the two-week test in which Yahoo placed relevant ads from Google on its search results. Talks of antitrust issues are floating in the air if the two major search engines are looking at possible merge in lieu of Microsoft's undervalued offer as claimed by Yahoo, but the final straw hasn't been drawn till next week where we'll see if Yahoo accepts the Microsoft deal, or forces the Redmond company to act on its ultimatum and initiate a proxy fight for Yahoo's shares.

Google enjoying Yahoo Micro drama

SAN FRANCISCO (AP): Microsoft Corp’s attempt to take over Yahoo Inc. has become so tortured it may help Internet search and advertising leader Google Inc. grow stronger, undermining Microsoft’s main reason for pursing the deal in the first place. “We find this to be a very advantageous situation for Google,” Cantor Fitzgerald analyst Derek Brown said Thursday. “The longer this gets dragged out, the better for Google.” Yahoo signaled it is bracing for a protracted battle late Wednesday when an announcement and a media leak provided a glimpse at its labyrinthine search for alternatives to Microsoft’s bid of more than $40 billion (25.2 billion euros). The options include an experimental advertising alliance with Google that could lead to a broader partnership and, according to published reports, a combination with the online operations of Ti

Microsoft May Go Hostile, Yahoo May Announce Google Search Deal

After a pretty quiet several weeks, the Microsoft-Yahoo battle is suddenly getting a lot louder. After Microsoft CEO Steve Ballmer said early Thursday he might walk out on its offer to buy Yahoo, the Internet portal floated the likelihood of a Google search ad deal. Then late Thursday night, Microsoft came right back with a leak in the Wall Street Journal that it’s leaning toward a hostile deal as early as Friday.

Yahoo-Google pact seen likely after 'brilliant' trial

San Francisco - An advertising alliance between Yahoo and Google was viewed as increasingly likely Friday after Google CEO Eric Schmidt said a two-week test had been a "brilliant" success. Expanding the test, which involved Google serving ads on Yahoo's search pages, could increase Yahoo's revenues by over 1 billion dollars a year, since Google's algorithms are 70 per cent more successful at generating revenue-bearing click-throughs.

Google Secures Acquisition of DoubleClick

Whilst Microsoft's acquisition of Yahoo is still in the works, Google has upped the ante even further with its confirmed acquisition of DoubleClick, a global Internet Advertising Solutions company. The fact of the matter is, talks of Google's bid for DoubleClick is probably what prompted Microsoft to react and start gunning for Yahoo to rival Google's online market share, but with delayed talks amongst Microsoft and Yahoo, it seems Google currently has the upper hand in this aspect, which could potentially dominate the online advertising realm in the years to come.

Yahoo, Google Team Up in Online Advertising

Yahoo and Google are launching a small experiment in which ads selected and delivered by Google would appear on Yahoo searches. That would probably give Yahoo more cash, because Google generates more revenue per search query than Yahoo. The development is widely seen as an effort by Yahoo to avoid the buyout advances of Microsoft.

Carl Icahn Takes on Yahoo's Board

narramissic and several others have written to point out that Carl Icahn has initiated a proxy battle with Yahoo's board of directors over their rejection of Microsoft's bid for the company in February. Icahn has purchased millions of Yahoo shares over the past week and assembled a group of nine other investors (including Mark Cuban) to persuade the board to resume talks with Microsoft. Yahoo remains unimpressed. Icahn's letter to Yahoo accuses: "It is unconscionable that you have not allowed your shareholders to choose to accept an offer that represented a 72% premium over Yahoo's closing price of $19.18 on the day before the initial Microsoft offer. I and many of your shareholders strongly believe that a combination between Yahoo and Microsoft would form a dynamic company and more importantly would be a force strong enough to compete wi

Yahoo!/Microsoft Execs Meet For Round Two

psychosmyth writes "Microsoft's deal to Yahoo! is apparently back on the table. Yahoo execs met again with Microsoft early this past week to re-discuss the deal that fell through earlier. 'The gathering, first reported by The Wall Street Journal, gave Microsoft its first chance to sell Yahoo on the rationale for the proposed marriage since the software maker unveiled its plans six weeks ago. Since then, Yang has been exploring different ways to ward off Microsoft. The alternatives have included possible alliances with Internet search and advertising leader Google Inc., News Corp.'s MySpace.com and Time Warner Inc.'s AOL.' Microsoft is apparently still keeping all of its options open; a hostile take-over is not out of the question."

Google Scoops Microsoft w/ Mesh Applications

Julie188 writes "Google's offline access for Google Apps is a kick in the shin at Ray Ozzie. Google took a page right out of the Ozzie mesh playbook when it announced the offline access (let's call it Google Docs Unplugged). Google delivered desktop apps from the cloud first and then added unplugged functionality. Microsoft wants to do the same, but in reverse, and faces an infinitely bigger challenge: rebuild Microsoft apps so they can become cloud enabled while pulling its giant channel (and embedded software) along in the process. Good luck with that, Microsoft. But then again, just because Google is making faster progress doesn't mean much. There's no guarantee users will like the unplugged versions of cloud apps."

Yahoo! to Test Google Adsense; Microsoft Somewhat Displeased

Wednesday Yahoo! announced that it would be starting a limited trial of Google AdSense for Search service. This would deliver Google ads alongside Yahoo!’s search results, rather than Yahoo! ads. Yep, essentially Yahoo! is trying outsourcing Search Ads to Google.

Google eyes options as Yahoo scrambles to fend off Microsoft

SAN FRANCISCO: Microsoft's unwanted courtship of Yahoo is spinning into a dramatic soap opera that analysts say is playing into the hands of Internet search king Google. While the software giant says Google's dominance online is the reason it is eager to buy Yahoo, the California firm's efforts to stave off Microsoft leave Google free to concentrate on strengthening its grip on the market.

Yahoo to Microsoft: We Already Dumped You

After Microsoft issued its ultimatum to Yahoo this weekend, giving them three more weeks before things get ugly, Yahoo's board of directors responded this morning, reminding Microsoft CEO Steve Ballmer that it already rejected Microsoft's offer, and Yahoo still thinks Microsoft's offer is too low.

Yahoo Could Announce Google Search Deal Next Week

After a pretty quiet several weeks, the Microsoft-Yahoo battle is suddenly getting a lot louder. After Microsoft CEO Steve Ballmer said early Thursday he might walk out on its offer to buy Yahoo, the Internet portal floated the likelihood of a Google search ad deal. Then late Thursday night, Microsoft came right back with a leak in the Wall Street Journal that it’s leaning toward a hostile deal as early as Friday.

Yahoo's New Leverage: Google

After a pretty quiet several weeks, the Microsoft-Yahoo battle is suddenly getting a lot louder. After Microsoft CEO Steve Ballmer said early Thursday he might walk out on its offer to buy Yahoo, the Internet portal floated the likelihood of a Google search ad deal. Then late Thursday night, Microsoft came right back with a leak in the Wall Street Journal that it’s leaning toward a hostile deal as early as Friday.

Google's Earnings Gives Yahoo Greater Leverage

Google has definitely aided Yahoo, its search engine rival, in more than one way. As reported earlier, intial tests with Google placing relevant ads on Yahoo's search pages have received positive vibes from both companies. Preparing its quarterly earnings report in this week, Yahoo will be riding on Google's positive financial report to substantiate its claim that Microsoft is paying for much less than what Yahoo should be receiving in lieu of a robust online advertising market.

Deal Journal Q&A: Antitrust Advice for Google and Yahoo

Clearly, the world is expecting Yahoo to announce an agreement to carry search advertisements from Google. After all, the trial partnership proved successful both financially and in fending off Microsoft. But, given the infamous regulatory battle between Microsoft and Google, Deal Journal wondered if a partnership between the two online media giants could ever pass muster with antitrust authorities. To get a better idea of what Google and Yahoo are up against, we chatted with Edward A. Deibert and Celia P. Van Gorder, directors at law firm Howard Rice Nemerovski Canady Falk & Rabkin. (Also, see this post from billso.com this morning)

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