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Google Yahoo delay search ad tie up: related news
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google yahoo ad delay search tie
Yahoo, a major prize for Goliaths such as Google and Microsoft that wants to build a web empire with a major audience, sizable revenues, and good brand. By making a deal to Yahoo, Google gets a vastly bigger audience to go with its formidable resources. Google won’t be able to bid for Yahoo because of antitrust concerns. Yahoo has already surrendered some of its advertising space to search leader Google. The deal will allows running Google ads on yahoo search result pages. Google ad partnership with Yahoo could boost revenue and extend its online reach, making it the sole master of online advertising. Does Google deserve Yahoo? Google ad partnership with Yahoo would keep Yahoo out of Microsoft sight. Yahoo so desperate to stay away from Microsoft.
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via VOX.com @ 15:41 11th Oct
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One of the concerns lawmakers and regulators have about the (currently suspended) Google/Yahoo (NSDQ: YHOO) search ad pact is that it would make Yahoo’s search business a permanent also-ran to Google (NSDQ: GOOG). So a cynical mind might suppose that a post on Yahoo’s Search Blog about its forthcoming online and offline ad campaign is roughly meant to declare: “Our search platform is still viable despite Google’s dominance!” It could also be a response to other offline campaigns by IAC (NSDQ: IACI) for its search engine Ask.com, which hasn’t necessarily translated into a major usage by consumers. Still, even Google is considering its first major traditional ad campaign, so this sudden branding activity could be just another tactic by Yahoo to generate more users and deal with what’s expected to be a deeper ad slowdown.
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via PaidContent.org @ 23:18 14th Oct
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Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
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via Report On Business @ 17:46 4th Oct
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Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
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via Globe Investor @ 17:46 4th Oct
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With the Justice Department considering whether to look more deeply into the Google/Yahoo (NSDQ: YHOO) search ad pact for potential antitrust violations, Google (NSDQ: GOOG) has been aggressively mounting a public relations campaign defending the tie-up. On Friday, Yahoo President Sue Decker had her say in a rare post on Yahoo's official blog. She had several points to convey about the deal: one, that Yahoo be a stronger competitor in all aspects of online advertising; and secondly, it is not exiting the sponsored search business. Decker also stressed that the partnership will not give Google 90% of all search marketing.
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via Guardian Unlimited @ 13:35 29th Sep
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With the Justice Department considering whether to look more deeply into the Google/Yahoo (NSDQ: YHOO) search ad pact for potential antitrust violations, Google (NSDQ: GOOG) has been aggressively mounting a public relations campaign defending the tie-up. On Friday, Yahoo President Sue Decker had her say in a rare post on Yahoo’s official blog. She had several points to convey about the deal: one, that Yahoo be a stronger competitor in all aspects of online advertising; and secondly, it is not exiting the sponsored search business. Decker also stressed that the partnership will not give Google 90 percent of all search marketing.
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via PaidContent.org @ 7:30 29th Sep
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Today's the day Android strutted its stuff to the world. Is Android the game-changer for the SmartPhone industry, a real contender to the iPhone or just another cell phone OS? It's definitely not just another cell phone OS, as evidenced by all the attention around today's launch. Google has technology that other phones use but Google Android will exploit. Google search, of course is the 800-pound gorilla in search. Add Google maps (including a compass feature Google demonstrated in the T-Mobile [HTC] G1 phone), Google Webkit and the Chrome Web browser (a Chrome Lite comes on Android), Google Talk, YouTube, Google Apps, and so forth. This has allowed Google to layer in a single sign-on for all Google apps, and Android syncs data with your Google account for contacts, calendar, chat and likely other applications in the future.
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via NetworkWorld @ 14:44 24th Sep
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Google has abandoned its planned search advertising cooperation with Yahoo! following resistance from regulators to the deal. The two had voluntarily put the partnership up for regulatory review, but after four months of talks and attempts at amending the deal, they were unable to obtain clearance from the US Department of Justice. Google said continuing with the agreement "risked not only a protracted legal battle but also damage to relationships with valued partners". Yahoo! said it was disappointed that Google was unwilling to defend the agreement in court. Yahoo! plans to continue to invest in search services. The agreement had centred on Google providing Yahoo! and its partner websites with search advertising in the US and Canada.
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via Telecom.paper @ 16:30 8th Nov
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There once was a time when Google search tried to be a neutral bystander, watching the web without getting too actively involved. There once was a time when Google instructed webmasters to serve their Googlebot the same thing served to a site’s human users. Now, Google is officially telling webmasters they can serve one thing to people coming from Google web search, and another thing to people coming from elsewhere. Think of it as Google now offering publishers to hand Google a special key to the publisher’s content. Google calls this “first click free” and they say they do this in order “to help users find and access content that may require registration or a subscription”, to “include highly relevant content in Google’s search index” and to “to provide a promotion and discovery opportunity for publishers with restric
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via NetworkWorld @ 7:56 20th Oct
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Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter” say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo. (UPDATED with more analysis below.)
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via BusinessWeek @ 6:04 4th Nov
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Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter” say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo.
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via BusinessWeek @ 20:32 3rd Nov
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Microsoft (NSDQ: MSFT) is trying hard to snatch away the search deal that Google (NSDQ: GOOG) has been working on with the second largest U.S. carrier Verizon Wireless (NYSE: VZ), and has offered a much sweeter rev share deal as part of it, reports WSJ, citing sources. MSFT saw an opening as Google was distracted trying to work and defend its search ad pact with Yahoo (NSDQ: YHOO), which was officially called off yesterday, the story says. Details of Google’s talks with VZW came out in August, and at that time the deal was supposed to be a comprehensive one: Google would have been the default search provider on Verizon devices and would give it a share of ad revenue. The search functionality would be on VZW’s homescreen. Later on, the deal could extend to Verizonâs Web portal and even its FiOS TV service.
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via MocoNews.net @ 4:20 7th Nov
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Yahoo! (Nasdaq:YHOO) and Rhapsody are putting the play buttons right in the search box and making the Web playable. Beginning today, users who search for an artist with available content on Yahoo! will be able to click play right in the Yahoo! shortcut at the top of the search results and instantly stream full-length songs by that artist through the FoxyTunes Player, which is powered by Rhapsody. The launch, part of the planned expansion of the Rhapsody service across Yahoo!, represents the continuation of Yahoo! Music's strategy to "play the Web" and furthers Yahoo!'s strategy to open its sites to feature content and services from across the Web.
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via Press Trust @ 0:26 19th Sep
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Google and Yahoo won't be consummating their ad outsourcing deal just yet. In statements issued late on Friday, the Web giants said they would postpone the agreement to give the Justice Department time to continue its probe. Both companies said they would accept a "brief delay" in implementing the outsourcing contract, originally scheduled for early October. However they did not indicate just how long they'd be willing to defer. "We have had discussions with regulators and look forward to responding to their questions about this agreement," Yahoo said in its statement. Google's declaration was similar: "As we are still in conversation with the Department of Justice, we have agreed to a brief delay in implementing the agreement while those discussions continue," it said.
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via ClickZ Today @ 17:44 4th Oct
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As it tries to avoid a potential antitrust clampdown from the Justice Department over its search ad deal with Yahoo (NSDQ: YHOO), Google (NSDQ: GOOG) hopes it can ease advertisers’ fears about the pact as well. In a post on the Google Public Policy blog, the company tries to make the case that the partnership won’t result in higher prices—necessarily, anyway. But Google certainly doesn’t deny that some marketers will see higher charges. Excerpts from the Google-Yahoo ad FAQ are below:
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via PaidContent.org @ 10:13 19th Sep
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Before anything, let's just clear up what's meant by a search engine ranking? When an individual uses a search service like Google, Yahoo, MSN or many of the numerous smaller search services, they type in a question, or a request for information - this is called a 'search query'. When they enter that 'query' they are then presented by a whole list of results that search service has decided in their mysterious way are relevant search results to the query you want information on. This list of search results is often termed Organic Search Results. These are different to the Sponsored Search Results that often appear down the right hand margin of the search results page, and sometimes can appear at the top of the page shaded in a slightly different background colour.
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via The Article Net @ 16:41 9th Nov
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As Justice Department investigators continue to assemble the parts needed to build an antitrust case against the proposed Google-Yahoo search ad deal (see “Justice Department marshals forces for rumored G-Day invasion“), the principals are working the diplomatic channels in an effort to stave off hostilities. Facing objections from advertisers and a well-known, Redmond-based competitor that the partnership will limit competition, raise prices and reduce choices, Google and Yahoo, according to the Wall Street Journal, are in the process of floating a series of concessions past regulators. These, the Journal reports, include “capping the volume of Google ads Yahoo would use, assurances that Yahoo would continue to compete in search ads, and a reporting mechanism to ensure compliance, people close to the talks said.
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via SiliconValley.com @ 17:57 14th Oct
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Google and Yahoo have decided to delay implementing a controversial search advertising partnership, Yahoo said on Friday.
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via International Herald Tribune @ 23:22 3rd Oct
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You might not realize this, but Yahoo quietly launched a new way to provide search results last night. This new paradigm is called Yahoo! Glue, is currently in beta in the U.S., and is based on a similar program Yahoo! has already been experimenting with in India for the last few months. If you perform a search on Yahoo! you are not going to see anything different--Yahoo! Glue currently resides on its own standalone site at glue.yahoo.com, and you'll need to perform searches specifically from Yahoo! Glue if you want to see the new search results selections and layout.
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via Hot Hardware @ 13:55 21st Nov
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WASHINGTON (Reuters) - Google Inc and Yahoo Inc have decided to delay implementing a controversial search advertising partnership, Yahoo said on Friday.
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via Yahoo! Asia @ 14:14 5th Oct
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WASHINGTON, USA: Google Inc and Yahoo Inc have decided to delay implementing a controversial search advertising partnership, Yahoo said on Friday.
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via Cyber India Online @ 17:44 4th Oct
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WASHINGTON (Reuters) - Google Inc and Yahoo Inc have decided to delay implementing a controversial search advertising partnership, Yahoo said on Friday.
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via Yahoo! Canada @ 23:21 3rd Oct
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Washington: Google and Yahoo have decided to delay implementing a controversial search advertising partnership, Yahoo said on Friday.
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via Gulf News @ 3:11 5th Oct
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Google & YahooIn a last-ditch effort to win US antitrust approval, Yahoo Inc and Google Inc have drastically scaled back the scope of their search advertising deal, calls for Google to place ads next to some Web search results on Yahoo, lifting Yahoo's revenue.
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via Topnews.in @ 16:14 4th Nov
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WASHINGTON (Reuters) - Google and Yahoo have decided to delay implementing a controversial search advertising partnership, Yahoo said on Friday.
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via MSN UK @ 23:08 3rd Oct
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