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Google Yahoo and the Elephant In the Room: related news
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Could this be the beginning of the end for Yahoo? Yahoo's interest in a search deal with Google was initially viewed as a poison pill move to thwart efforts of Microsoft to acquire Yahoo. I certainly saw it that way as did many others. Yahoo has continued down this path, announcing a deal with Google late Thursday afternoon. The deal basically outsources Yahoo's search ad placement to Google AdSense. Hey, I use AdSense on my personal blog, so why shouldn't Yahoo! The more the merrier I always say.
in Search Engines
via NetworkWorld @ 16:57 13th Jun
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Building on its text-advertising dominance, Google on Thursday said that it has reached an agreement to allow Yahoo to serve Google's Adsense search and contextual advertising as well as allow enable users on Gchat and Yahoo! Messenger to communicate without between the networks. Under the predicted non-exclusive 10-year agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada and Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo, however, is free to enter into similar agreements with other advertising providers and use Google's advertising on as many or as few of its search results and content pages as it chooses.
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via Electronista @ 18:22 14th Jun
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Microsoft lost Internet search users in the United States to Google and former takeover target Yahoo last month, research firm ComScore said. Microsoft, the world's biggest software maker, handled 8.5 percent of queries in May, down from 9.1 percent the month before, Reston, Va.-based ComScore said Thursday in a statement. Google extended its lead to 61.8 percent, and Yahoo grew to 20.6 percent, ComScore said. The companies are vying for a bigger piece of the $41 billion online advertising market. Microsoft's talks to buy Yahoo's search business for $1 billion ended last week, around the time Yahoo struck a deal to show some Google ads on its search pages. Microsoft's proposal would have included an $8 billion investment in Yahoo. Google handled 61.
in Search Engines
via The Mercury News @ 15:07 20th Jun
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Are you kidding me? Google getting rid of Google Page Creator, this must be a joke. No, it's for real. Google says they're going to be transitioning all Google Page Creator websites into their new Google Sites. Excuse me, but Google Sites doesn't come close to being as good as Google Page Creator. Why in the world would Google choose to keep the lesser of the two?
in Webmaster Tips
via About @ 8:14 7th Aug
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SAN FRANCISCO (AP): Microsoft Corp’s abandoned takeover bid for Yahoo Inc. appears to have culminated with a disheartening thud for those two companies but amounted to yet another coup for online search leader Google Inc. What began in January as Microsoft’s most audacious attack yet on Google instead paved the way for the Internet’s most powerful company to gain even more clout through a deal that gives Google access to a large chunk of Yahoo’s advertising space. By submitting to a partnership that endorses Google’s search advertising technology as a better choice than its own, Yahoo is giving online marketers even more incentive to spend most of their money with its biggest rival, according to industry analysts. It looks like such a sweet deal for Google that the US Justice Department and lawmakers are expected to take a hard look at th
in Search Engines
via Arab Times @ 21:10 15th Jun
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The ladies and (especially) gentlemen of Microsoft, Yahoo! and Google trooped into the US Congress to inform US politicians about how good and how bad and how anti-competitive the Yahoo!-Google advert deal is; Yahoo! got things off with a joke by their lawyer Michael Callahan that was pretty funny but disrespectful: ''With all due respect to Google, we have every expectation of fighting them and winning;'' Brad Smith, Microsoft solicitor, explained to the congresspeople that if search is the key to the Internet, as ''many'' believe, then ''this deal will put Google in a position to own that gateway and the information that flows through it''; so it's probably fair to say that when Microsoft takes over Yahoo!, this deal will follow the dodo and other extinct species.
in Blog Watch
via Bangkok Post @ 21:23 29th Jul
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CWmike writes "Linda Rosencrance reports that despite assurances from Google and Yahoo that their online advertising deal doesn't need regulatory approval, the two companies should not be too quick to dismiss Microsoft's influence on Capitol Hill. Andrew Frank, an analyst at Gartner, said both Yahoo and Google will benefit from the deal, but he also said Microsoft will do everything in its power to bring the arrangement to a screeching halt. 'Expect Microsoft to challenge it and come back aggressively with some search plans of its own,' he said. Rob Enderle, of the Enderle Group, said Microsoft is a formidable opponent and knows how to play politics. 'Without Microsoft, this probably would stand up to regulatory scrutiny,' Enderle said. 'But Microsoft has increased its presence on Capitol Hill significantly .
in Search Engines
via Slashdot @ 19:42 14th Jun
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The ongoing US Congress investigation into online advertising seems to be having an effect on some of the companies as Google and Yahoo announced plans to allow users to opt out of targeted promotions on the Internet. While Yahoo announced a new one-click opt-out policy yesterday, Google made it possible to opt out of both Google and Doubleclick ad targeting with one click the day before. (See: US Congress investigates Google, Microsoft, Yahoo, over internet data collection)
in Search Engines
via Domain-B @ 7:06 10th Aug
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WASHINGTON: Google and Microsoft will spar today at a congressional hearing called to examine whether Google's revenue-sharing deal with No 2 search rival Yahoo will harm competition. Google, with more than 60 per cent of the Web search market, and Yahoo, with 16.6 per cent, announced a deal on June 12 that would allow Yahoo to place Google advertisements on its site and collect the revenue.
in Search Engines
via Times of India @ 9:42 15th Jul
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snydeq writes with a story from InfoWorld which says that "Yahoo has ended its talks with Microsoft and is instead nearing an agreement with Google. Yahoo's purported reason for breaking off the talks? That Microsoft was only interested in purchasing Yahoo's search business, not all of the company. 'Such a transaction would not be consistent with the company's view of the converging search and display marketplaces, would leave the company without an independent search business that it views as critical to its strategic future and would not be in the best interests of Yahoo stockholders,' the company said in a statement. The deal with Google allegedly involves Yahoo's search advertising business. The move likely will draw more ire from Icahn and may in fact remain part of the elaborate poker game between the two companies.
in Web Developer
via Slashdot @ 2:03 13th Jun
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U.S. search engine Yahoo and its archrival Google have finally agreed on an Internet advertising partnership. Google and Yahoo claim that they have reached an agreement under which Google would deliver ads next to some of Yahoo's search results and on some of its websites in the United States and Canada.
in Search Engines
via SDA India @ 14:38 13th Jun
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A proposed online search advertising deal between Yahoo and Google came under fire at a US senate hearing as Microsoft claimed that Yahoo CEO Jerry Yang had himself admitted that the agreement would hurt competition. Speaking before the senate's judiciary committee, Microsoft's general counsel Brad Smith recounted a June 8 meeting at the San Jose airport involving Microsoft chief executive Steve Ballmer, Yahoo CEO Jerry Yang and other company executives during which Yang allegedly said a Google-Yahoo deal would be anti-competitive.
in Search Engines
via Financial Express @ 5:43 17th Jul
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June19, 2008 (FinancialWire) Yahoo (NASDAQ: YHOO) (Current Market Cap: US$31.64 Bil.) CEO Jerry Yang visited US Senate and House leaders in Washington to discuss details of the Internet company's proposed search advertising pact with rival Google (NASDAQ: GOOG). Yang met with Senator Herb Kohl, D-Wis., chairman of the Senate Judiciary Committee's Antitrust Subcommittee, although a spokeswoman did not identify any other specific members. Lawmakers have voiced concerns over the deal with Google, which would have Yahoo distribute certain search queries made through its sites in order to have them matched up with advertisements. Yahoo and Google combined accounted for 80% of all search advertising revenue in the US in 2007, according to eMarketer Inc.
in Search Engines
via Macro World Investor @ 13:07 19th Jun
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The U.S. Department of Justice (DOJ) has opened a formal antitrust investigation into the advertising partnership between Yahoo and Google, the Washington Post reported Wednesday. On June 12, Yahoo said it would run advertisements supplied by Google alongside search query results, a four-year deal estimated to bring Yahoo up to $800 million in revenue a year. "We are continuing to have cooperative discussions with the Department of Justice about this arrangement," Google said in a statement.
in Search Engines
via Addict3d.org @ 14:55 2nd Jul
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While the Microsoft bid to buy Yahoo is long gone, its results seem to be lingering, as both Microsoft and Yahoo have lost search market share to Google since the failed merger was announced nearly 6 months ago. The Hitwise numbers--showing Google with 70.7% market share--just underscore how far both Microsoft and Yahoo (nevermind Cuil) need to go in order to break into Google's search lead. That 70.7% number could be a turning point.
in Search Engines
via NetworkWorld @ 9:52 13th Aug
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Back in February, we pointed out that Google was playing with fire in suggesting that a Microsoft-Yahoo merger would violate antitrust laws. It seemed fairly obvious that those statements would come back to haunt Google -- a company many others have been accusing of antitrust violations. And, indeed, even with Microsoft still trying to buy Yahoo, Microsoft is now making nearly identical antitrust claims against Google concerning its ad deal with Yahoo. It's all legal posturing, of course, in an attempt to get the government to annoy a competitor. As Declan McCullagh points out at the link above, if either company really believes that the other was violating antitrust laws, it's perfectly free to file a private antitrust lawsuit. But, instead, both companies are playing a game in trying to get the government to be a pest for the other -- a
in Search Engines
via Techdirt @ 21:34 15th Jul
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Washington - The U.S. Department of Justice has announced a formal probe of Yahoo's (NASD: YHOO) proposed online advertising partnership with Google (NASD: GOOG), and will seek documents and information from third party companies with a vested interest in the sector, The Washington Post reported on Wednesday. Google and Yahoo had agreed to voluntarily delay the deal -- which would see Google serve ads against Yahoo search results -- while the Justice Dept. made an informal inquiry, "but a formal investigation signals that the department may have found some cause for concern," The Post reported.
in Search Engines
via Digital Media Wire @ 19:16 2nd Jul
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Yahoo! Inc. announced that it will offer users the ability to opt-out of customized advertising on Yahoo.com. This new option expands Yahoo!'s existing opt-out program for customized advertising served by Yahoo! on third party networks. Yahoo! announced the new opt-out capability as part of its response to a Congressional inquiry about customization sent to 33 companies from the House Energy and Commerce Committee. This new opt-out capability is expected to be available for consumers by the end of August. Users will be able to access the opt-out in the Yahoo! privacy center, which is linked on the home page and nearly every page on the Yahoo! network.
in Data Privacy
via EContent Magazine @ 11:29 12th Aug
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Google adsense are ads that are shown on your site. They can be small text ads or images. Google gets paid by their advertisers and in turn pays you each time someone clicks on the ad. Google adsense is a great way to make money from your website traffic. It is possible to make a sizable income from these little ads but many do not realize the potential of these little gems. Setting up: Go to https://www.google.com/adsense 1. Set up an account 2. Decide what sort of ad format you want 3. Insert the html in your website 15 Tips for making the most profit from your Google Adsense: Google has many tools check them all and see which ones will work for you. 1. Filtering your competition - Google allows you to filter out up to 200 URL from being shown on your site 2.
in Search Engines
via Articles Bridge @ 15:39 21st Jun
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image You already know how the market reacted to yesterday’s news: Shares of Yahoo got slammed, as an ad deal with Google (NSDQ: GOOG) was seen as a poor substitute to a full or partial sale to Microsoft (NSDQ: MSFT). Even after yesterday’s swoon, the stock is off another 4 percent today to around $22.50—the lowest its been since Microsoft’s initial offer back in February. So as dreams of a sale fade, what does the Google deal mean for an independent Yahoo (NSDQ: YHOO). Analysts are busily sounding off this morning:
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via PaidContent.org @ 16:56 13th Jun
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mytrip points out news that Google's index of unique URLs has reached a milestone: one trillion. Google's blog provides some more information, noting, "The first Google index in 1998 already had 26 million pages, and by 2000 the Google index reached the one billion mark. Over the last eight years, we've seen a lot of big numbers about how much content is really out there. To keep up with this volume of information, our systems have come a long way since the first set of web data Google processed to answer queries. Back then, we did everything in batches: one workstation could compute the PageRank graph on 26 million pages in a couple of hours, and that set of pages would be used as Google's index for a fixed period of time. Today, Google downloads the web continuously, collecting updated page information and re-processing the entire web-l
in Search Engines
via Slashdot @ 10:55 26th Jul
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Microsoft dropped bid for all of Yahoo! on 8 June and launched a bid of USD 1 billion for Yahoo!'s search business and a share of future search advertising revenue. This proposal also included an USD billion investment in Yahoo! but required Yahoo! to commit to a 10-year exclusive arrangement, according to a letter sent to Yahoo! stockholders by CEO Jerry Yang and Chairman Roy Bostock. The letter explains the reasons for Yahoo! to sign a four year non-exclusive deal with Google for online advertising services and to end the talks with Microsoft, as their search-only hybrid proposal may have been helpful to Microsoft. The board and its advisers also carefully studied the financial impact of Microsoft's proposal and concluded that it would have provided no meaningful improvement to the operating cash flow.
in Search Engines
via Telecom.paper @ 6:07 28th Jun
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I got a request today to update the chart I posted back in February comparing the online audience for Yahoo! Search and Google.com given yesterday's announcement about a advertising deal between the two. Last time I did the analysis I found an age gap - with Yahoo! Search users skewing younger than Google.com users - and also found that Google users tend to be bigger spenders online. The age gap has closed slightly so that Yahoo! Search users still do tend to skew younger than Google but by a smaller margin than in February.
in Search Engines
via Digital Media Wire @ 4:21 14th Jun
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Despite assurances from Google Inc. and Yahoo Inc. that their online advertising deal doesn't need regulatory approval, the two companies should not be too quick to dismiss Microsoft Corp.'s influence on Capitol Hill.
in Search Engines
via PC World @ 18:22 14th Jun
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