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Google Yahoo ad deal delayed: related news
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google yahoo ad deal delayed
Yahoo, a major prize for Goliaths such as Google and Microsoft that wants to build a web empire with a major audience, sizable revenues, and good brand. By making a deal to Yahoo, Google gets a vastly bigger audience to go with its formidable resources. Google won’t be able to bid for Yahoo because of antitrust concerns. Yahoo has already surrendered some of its advertising space to search leader Google. The deal will allows running Google ads on yahoo search result pages. Google ad partnership with Yahoo could boost revenue and extend its online reach, making it the sole master of online advertising. Does Google deserve Yahoo? Google ad partnership with Yahoo would keep Yahoo out of Microsoft sight. Yahoo so desperate to stay away from Microsoft.
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via VOX.com @ 15:41 11th Oct
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An advertising partnership between Google and Yahoo faced strident criticism and delays. But as Google and Yahoo meet with the Justice Department to address regulators' concerns, reports are saying Google may want to walk away from the proposed ad deal. If Google walks away from the deal, Microsoft may be waiting in the wings to buy Yahoo.
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via Top Tech News @ 18:41 3rd Nov
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One of the concerns lawmakers and regulators have about the (currently suspended) Google/Yahoo (NSDQ: YHOO) search ad pact is that it would make Yahoo’s search business a permanent also-ran to Google (NSDQ: GOOG). So a cynical mind might suppose that a post on Yahoo’s Search Blog about its forthcoming online and offline ad campaign is roughly meant to declare: “Our search platform is still viable despite Google’s dominance!” It could also be a response to other offline campaigns by IAC (NSDQ: IACI) for its search engine Ask.com, which hasn’t necessarily translated into a major usage by consumers. Still, even Google is considering its first major traditional ad campaign, so this sudden branding activity could be just another tactic by Yahoo to generate more users and deal with what’s expected to be a deeper ad slowdown.
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via PaidContent.org @ 23:18 14th Oct
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JagsLive writes with a link to a BetaNews story about a US Senator who is questioning whether the deal between Yahoo and Google was brokered with less than honorable intentions on Google's part. The advertising deal came under scrutiny from the Department of Justice recently for potential antitrust violations. The deal has now been delayed in order to allow investigators more time for evaluation. Meanwhile, rumors are circulating that Yahoo will cut as much as 20% of its workforce after an internal memo from CEO Jerry Yang called for "discipline" and said the company was "getting fit" for the long term. For their part, Google has launched a site endorsing the deal and attempting to smooth the way for its approval by providing facts and positive reactions from experts.
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via Slashdot @ 14:34 4th Oct
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Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
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via Report On Business @ 17:46 4th Oct
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Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
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via Globe Investor @ 17:46 4th Oct
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Google had originally announced an advertising deal with Yahoo back in June, which would have been worth $800m a year to the latter. Google is now dropping the deal in the face of anti-trust objections from concerned parties including Microsoft and the Association of National Advertisers. Yahoo is reportedly disappointed that Google didn't want to put up a fight in court, while Google have said that a protracted legal battle would simply distract from their core mission of innovation. Overall, it is another piece of bad news in what has been a turbulent year for Yahoo.
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via Overclockers Club @ 4:02 6th Nov
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Google announced Wednesday that it was pulling out of an advertising deal struck with Yahoo! in June of 2008 in the face of threats from the DOJ of legal action to block the deal. Google cited concern that a protracted legal battle would be bad for Google and its shareholders, while Yahoo! issued its own statement saying the deal was worth defending in court.
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via Mac Observer @ 6:27 6th Nov
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Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter” say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo. (UPDATED with more analysis below.)
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via BusinessWeek @ 6:04 4th Nov
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Microsoft (NSDQ: MSFT) is trying hard to snatch away the search deal that Google (NSDQ: GOOG) has been working on with the second largest U.S. carrier Verizon Wireless (NYSE: VZ), and has offered a much sweeter rev share deal as part of it, reports WSJ, citing sources. MSFT saw an opening as Google was distracted trying to work and defend its search ad pact with Yahoo (NSDQ: YHOO), which was officially called off yesterday, the story says. Details of Google’s talks with VZW came out in August, and at that time the deal was supposed to be a comprehensive one: Google would have been the default search provider on Verizon devices and would give it a share of ad revenue. The search functionality would be on VZW’s homescreen. Later on, the deal could extend to Verizonâs Web portal and even its FiOS TV service.
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via MocoNews.net @ 4:20 7th Nov
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Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter” say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo.
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via BusinessWeek @ 20:32 3rd Nov
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JagsLive points out a Reuters story which suggests that Google may walk away from its deal with Yahoo instead of accepting possible antitrust limitations from the government. The ongoing investigation of the deal by the Department of Justice has caused new concerns to be raised over whether the two companies have adequately addressed issues such as privacy and competition. From Reuters: "'Are they more serious about walking away? Yes. Have they decided? I'm not sure,' one source told Reuters on Friday. 'Yahoo wants the deal, and they're willing to have Google sign anything at the Justice Department to have them do it.' ... Part of the impetus of Google's walking away could be Yahoo's talks with Time Warner Inc about buying the content and advertising operations of its AOL unit.
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via Slashdot @ 11:59 1st Nov
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The deal between Yahoo and Google, which would see Google supply ads for the search pages of its largest competitor, has already been put on hold while the Justice Department evaluates it on antitrust grounds. Most observers are expecting a straight thumbs-up or -down from the DoJ, based on how the deal will affect prices and competition. But at least one US Senator feels that this isn't sufficient. Herb Kohl (D-WI) has released an open letter in which he calls on the DoJ to monitor how the deal evolves, and be prepared to step in at any point it decides that competition for search ads has been harmed. Meanwhile, Google and Yahoo have agreed to put the deal on hold until the DoJ's investigation is complete.
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via ArsTechnica @ 3:35 6th Oct
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As it tries to avoid a potential antitrust clampdown from the Justice Department over its search ad deal with Yahoo (NSDQ: YHOO), Google (NSDQ: GOOG) hopes it can ease advertisers’ fears about the pact as well. In a post on the Google Public Policy blog, the company tries to make the case that the partnership won’t result in higher prices—necessarily, anyway. But Google certainly doesn’t deny that some marketers will see higher charges. Excerpts from the Google-Yahoo ad FAQ are below:
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via PaidContent.org @ 10:13 19th Sep
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Google & YahooIn a last-ditch effort to win US antitrust approval, Yahoo Inc and Google Inc have drastically scaled back the scope of their search advertising deal, calls for Google to place ads next to some Web search results on Yahoo, lifting Yahoo's revenue.
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via Topnews.in @ 16:14 4th Nov
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Google has abandoned its planned search advertising cooperation with Yahoo! following resistance from regulators to the deal. The two had voluntarily put the partnership up for regulatory review, but after four months of talks and attempts at amending the deal, they were unable to obtain clearance from the US Department of Justice. Google said continuing with the agreement "risked not only a protracted legal battle but also damage to relationships with valued partners". Yahoo! said it was disappointed that Google was unwilling to defend the agreement in court. Yahoo! plans to continue to invest in search services. The agreement had centred on Google providing Yahoo! and its partner websites with search advertising in the US and Canada.
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via Telecom.paper @ 16:30 8th Nov
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As part of its efforts to avoid being swallowed by Microsoft, Yahoo negotiated an advertising deal with Redmond's worst nightmare: Google. A test run of the program apparently worked well enough that the companies have agreed to run the program for four years, with options for extending it to as many as 10, even as Microsoft's interest in Yahoo waned. But regulators in both the US and Europe have started raising questions about the antitrust implications of the deal, raising the possibility that it will never go into effect. This skepticism has caused Google to start aggressively making its case for the deal, both in public and on its corporate blogs. Apparently, the company was worried that the different venues might make all the information diffuse and difficult to obtain through a web search, so it has now put it all in a single place.
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via ArsTechnica @ 14:07 26th Sep
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Washington - Unable to appease federal regulators and advertisers concerned about its potential dominance of the web search market, Google (NASD: GOOG) on Wednesday pulled out of its online ad deal with rival Yahoo (NASD: YHOO). The news came as the Department of Justice said on Wednesday morning that the deal, in which Google would have sold advertising for some of Yahoo's web properties, "would likely harm competition in the markets for Internet search advertising and Internet search syndication."
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via Digital Media Wire @ 0:44 6th Nov
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Google and Yahoo won't be consummating their ad outsourcing deal just yet. In statements issued late on Friday, the Web giants said they would postpone the agreement to give the Justice Department time to continue its probe. Both companies said they would accept a "brief delay" in implementing the outsourcing contract, originally scheduled for early October. However they did not indicate just how long they'd be willing to defer. "We have had discussions with regulators and look forward to responding to their questions about this agreement," Yahoo said in its statement. Google's declaration was similar: "As we are still in conversation with the Department of Justice, we have agreed to a brief delay in implementing the agreement while those discussions continue," it said.
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via ClickZ Today @ 17:44 4th Oct
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Today's the day Android strutted its stuff to the world. Is Android the game-changer for the SmartPhone industry, a real contender to the iPhone or just another cell phone OS? It's definitely not just another cell phone OS, as evidenced by all the attention around today's launch. Google has technology that other phones use but Google Android will exploit. Google search, of course is the 800-pound gorilla in search. Add Google maps (including a compass feature Google demonstrated in the T-Mobile [HTC] G1 phone), Google Webkit and the Chrome Web browser (a Chrome Lite comes on Android), Google Talk, YouTube, Google Apps, and so forth. This has allowed Google to layer in a single sign-on for all Google apps, and Android syncs data with your Google account for contacts, calendar, chat and likely other applications in the future.
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via NetworkWorld @ 14:44 24th Sep
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imageGiven the name, it’s probably not a surprise that the American Antitrust Institute has issued a white paper (PDF) calling the Google-Yahoo ad pact “anticompetitive.” But in a glass half-full take, the group does cite some “pro-competitive” benefits to the deal as well. It also has some advice for keeping the deal intact without skirting antitrust rules.
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via PaidContent.org @ 1:29 24th Sep
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Despite some rumbles about the Google-Yahoo (NSDQ: YHOO) ad deal being in regulatory trouble, the two companies insist they are still talking to the U.S. Justice Department about it, CEO Eric Schmidt said today. The companies have extended their discussions with DoJ, it announced earlier this month, though Google (NSDQ: GOOG) had previously said that it would move ahead with implementing the deal in October, with or without approval from antitrust approval.
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via PaidContent.org @ 23:22 21st Oct
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have revised a search advertising deal struck earlier this year in an effort to get it past federal regulators, according to a report on the Web site of The Wall Street Journal Monday afternoon. The newly proposed deal has been shortened to two years from 10 and caps the amount of revenue that Yahoo can generate from it, according to the report. It also allows Google advertisers to opt out of having their ads displayed over Yahoo, the report read. Shares of Yahoo were down slightly in after-hours trading Monday following the report. End of Story
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via MarketWatch @ 18:38 3rd Nov
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As Justice Department investigators continue to assemble the parts needed to build an antitrust case against the proposed Google-Yahoo search ad deal (see “Justice Department marshals forces for rumored G-Day invasion“), the principals are working the diplomatic channels in an effort to stave off hostilities. Facing objections from advertisers and a well-known, Redmond-based competitor that the partnership will limit competition, raise prices and reduce choices, Google and Yahoo, according to the Wall Street Journal, are in the process of floating a series of concessions past regulators. These, the Journal reports, include “capping the volume of Google ads Yahoo would use, assurances that Yahoo would continue to compete in search ads, and a reporting mechanism to ensure compliance, people close to the talks said.
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via SiliconValley.com @ 17:57 14th Oct
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With the advertising deal between Google and Yahoo now in the Department of Justice’s lap with restrictions two things are becoming clear. Yahoo will reap less revenue and Google is hanging in with a non-material deal to keep Microsoft out of the picture for a bit longer.
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via ZDNet @ 12:20 4th Nov
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