Google s YouTube ad revenue short of expectations report: related news

Google's YouTube ad revenue short of expectations: report

SAN FRANCISCO (Reuters) - Advertising revenue from YouTube is likely to total about $200 million this year and thus fall short of parent company Google Inc's Google also has significantly cut the number of YouTube clips it will sell ads against, so as not to sell them against videos that may violate copyrights, the newspaper said, citing one source.

Google rebrands DoubleClick's affiliate ad program

JotSpot became Google Sites, Writely became Google Docs, Picasa might become Google Photos. And as of this week, DoubleClick's Performics affiliate ad network has become the Google Affiliate Network as part of Google's $3.1 billion acquisition of the ad firm. The premise remains the same: publishers get a commission when someone not only clicks on their ad, but then goes on to buy something.

Google re-brands DoubleClick's affiliate ad program

JotSpot became Google Sites, Writely became Google Docs, Picasa might become Google Photos. And as of this week, DoubleClick's Performics affiliate ad network has become the Google Affiliate Network as part of Google's $3.1 billion acquisition of the ad firm. The premise remains the same: publishers get a commission when someone not only clicks on their ad, but then goes on to buy something.

Google's Big Mistake - Getting Rid of Google Page Creator

Are you kidding me? Google getting rid of Google Page Creator, this must be a joke. No, it's for real. Google says they're going to be transitioning all Google Page Creator websites into their new Google Sites. Excuse me, but Google Sites doesn't come close to being as good as Google Page Creator. Why in the world would Google choose to keep the lesser of the two?

Google Adsense - Money Generator

Google adsense are ads that are shown on your site. They can be small text ads or images. Google gets paid by their advertisers and in turn pays you each time someone clicks on the ad. Google adsense is a great way to make money from your website traffic. It is possible to make a sizable income from these little ads but many do not realize the potential of these little gems. Setting up: Go to https://www.google.com/adsense 1. Set up an account 2. Decide what sort of ad format you want 3. Insert the html in your website 15 Tips for making the most profit from your Google Adsense: Google has many tools check them all and see which ones will work for you. 1. Filtering your competition - Google allows you to filter out up to 200 URL from being shown on your site 2.

Companies Realize They Can Profit From YouTube 'Piracy' - Just give them ad revenue and 'piracy' becomes 'promotion'

Techdirt points to a New York Times report on how companies that were previously trying to force YouTube content offline are now finding a way to profit from the clips. CBS, Universal Music, Lionsgate and Electronic Arts have all stopped pushing YouTube to pull videos of their content, instead working with Google to "claim" the content and profit from advertising revenue. One Lionsgate exec shows a significant amount of insight from an industry that has traditionally believed suing the hell out of fans (even for circumstantial use on YouTube) is part of a smart business model:

Google Wins Agreement To Anonymize YouTube Logs

Barence, following up on yesterday's news that Viacom is looking for videos uploaded by Google staff, links to an article at PC Pro, excerpting: "Google and Viacom have reached a deal to protect the privacy of millions of YouTube watchers. Earlier this month, a New York federal judge ordered Google to turn over YouTube user data to Viacom and other plaintiffs to help them prepare a confidential study of what they argue are vast piracy violations on the video-sharing site. Google claims it had now agreed to provide plaintiffs' attorneys with a version of a massive viewership database that blanks out YouTube usernames and IP addresses that could be used to identify individual video watchers."

Battelle: Google Ad Planner No comScore-Killer After All

imageComplaining about how comScore (NSDQ: SCOR) undercounts unique visitors compared to their internal numbers is a fairly constant refrain from web publishers. So when Google (NSDQ: GOOG) Ad Planner was released with the promise of better figures (i.e. higher unique visitor counts) than comScore, Federated Media head John Battelle was initially enthused. But after comparing the first set of numbers between the two, Battelle writes on his Searchblog, that Google Ad Planner is hardly the hoped for comScore-killer. While the comparison data Battelle received is from comScore, he says given that comScore’s reputation depends on not juicing the stats, he is inclined to trust that the research is bias-free. Battelle’s review follows others, such as ad agency and web publishers, who also found that Google Ad Planner was, in the words of Fo

Report: YouTube ads a hard sell for Google

Citing people familiar with the matter, the newspaper reported that YouTube ad revenue will likely reach about $200 million in 2008, falling short of the company's expectations. Major advertisers are hesitant to post ads with their brands next to user-generated videos, and the $1 billion copyright infringement

Google (GOOG) Will Absolutely Not Sell An Ad On The Homepage

Today, on Mad Money, Google (Nasdaq: GOOG) CEO Eric Schmidt said Google will absolutely not sell an ad on the homepage. Mr. Schmidt said Google could reap x number of billions if it sold ads on the homepage, but Google cares more about the end-user experience than just reaping short term profits.

Google Ad Planner vs. ComScore

Back in June, when Google announced Google Trends For Websites and Google Ad Planner, I wrote a post comparing Google's data to comScore's data and concluded that Google had a lot of work to do to get their data right.

The Slick Google / Yahoo Ad Deal: Who Benefits More?

In discussing Google (GOOG) and its sources of revenue, I have often pointed out that the company does much more than monetize search. Pointing to Google's SEC submissions, I have shown that the AdSense product provides roughly one third of Google's revenue. Given the billions of dollars Google pulls in each quarter, this is no insignificant amount.

Google's proprietary approach to software slows down acquisitions, claims TechCrunch

Google buys a lot of software companies -- YouTube, Blogger, Picasa, GrandCentral, Keyhole (Google Earth), Writely (Google Docs), JotSpot (Google Sites), Dodgeball etc -- but there's a tendency for them to stagnate. Nik Cubrilovic at TechCrunch IT reckons this is because of Google's proprietary software stack. In Why Google Slows Down Acquired Companies, he says:

Does Google Analytics Share Data with Google Trends and Ad Planner?

Google is assuring users of its Analytics product that their data is protected. Apparently, the recent announcements of Google Trends for Websites and Google Ad Planner had some web site owners concerned about how much data sharing was going on among the various offerings.

Google ordered to hand over YouTube logs - report

A US court ruled on Tuesday 1 July, in a copyright infringement case brought against the Google-owned YouTube website, that YouTube must release a 12 terabyte log containing information identifying which video clips from the YouTube website were downloaded to what IP addresses, and when.

Google Under Fire for 'Breathtaking' Hypocrisy, New Report Shows Just How Much Personal Information is Available Through Google Street View

WASHINGTON, July 31 /PRNewswire-USNewswire/ -- Today, Google is under fire for issuing contradictory statements on privacy: In California, Google responded to California State Assemblyman Joel Anderson's (R-San Diego) concerns about Google's privacy policies yesterday by stating that "Google takes privacy very seriously."

Google Should Give You Some of Its Ad Revenue

Here’s a link to a Marketplace radio commentary that aired yesterday in which I argue that search engines should give you a cut of their ad revenue when you click through on an ad. Microsoft’s cashback system pays you if you click through and buy. But just the act of consuming the ad should have some value even if you don’t buy.

Google URL Index Hits 1 Trillion

mytrip points out news that Google's index of unique URLs has reached a milestone: one trillion. Google's blog provides some more information, noting, "The first Google index in 1998 already had 26 million pages, and by 2000 the Google index reached the one billion mark. Over the last eight years, we've seen a lot of big numbers about how much content is really out there. To keep up with this volume of information, our systems have come a long way since the first set of web data Google processed to answer queries. Back then, we did everything in batches: one workstation could compute the PageRank graph on 26 million pages in a couple of hours, and that set of pages would be used as Google's index for a fixed period of time. Today, Google downloads the web continuously, collecting updated page information and re-processing the entire web-l

Google lets advertisers measure ad views

Google developed a system that lets advertisers limit and measure the number of times users view ads on its partners' sites. Clients will be able to better place ads based on the number of views they get and the number of users that visit a Web site after seeing it, Mountain View-based Google said Thursday in an e-mailed statement. The technology will be available within months, Google said. The product comes out of Google's acquisition of online ad company DoubleClick, bought in March to boost sales of promotions with pictures and videos.

Georgia's New State Health Plan Is Google

theodp writes "In yet another case of life imitating Dilbert, the State of Georgia has issued a press release touting how helpful Google products will be in getting Georgians to go outdoors. According to the release and a follow-up Yo-State-So-Fat Official Google Blog post, this includes AdWords, Analytics, Maps, Earth, Picasa, Gadgets and a branded YouTube channel for the GO Georgia initiative 'We're thrilled that Google has joined us in the effort to help everyone in the state lead a healthier life,' said Sally Winchester, a manager for Georgia State Parks & Historic Sites. 'At Google, we are committed to helping our employees lead healthy lives,' added Maureen Schumacher, a Google regional sales director. 'We are very excited that Google products will be used as part of this effort to improve the health and well-being of all Georgians.

YouTube not profitable: Google

New Delhi, Aug 09: YouTube in not a profitable venture, Google said in a recent disclosure. Ad sales revenue from the popular video sharing site has not had “any material effect” on the revenue of the company, it said in its 10-Q SEC filing.

Piracy vs. Privacy

Google's YouTube is probably a stomach ache for the company. Recently I wrote about Sen. Liebermann and his demand that YouTube take down videos. Now Google finished a court date with media giant Viacom over copyright violations. The net result: Google has to surrender 12 terabytes of data on user searches. Already people are talking about the implications of this, and whether it is an invasion of privacy. In my opinion Viacom is getting a large test run of Google Ad Planner, the new marketing tool released by Google.

Google Is Using Android To Push The Wireless Industry And Its Own Agenda: Report

The iPhone and Google’s upcoming Android platform are shaking up the wireless industry, according to report released yesterday by In-Stat Analyst Bill Hughes. In an interview, Hughes supported his conclusions with two theories: First, he said Google is primarily using Android to push its agenda of doing location-based search, and second, the two Bay Area companies are implementing change by marketing and merchandising better, not developing more advanced technology. The statements become even more interesting when juxtaposed with two public knocks made recently against Google (NSDQ: GOOG). In the last week or so, Android developers have become disheartened by the amount of support they are getting from Google, and Sprint made comments questioning its ability to address industry fundamentals.

Google push to sell ads on YouTube hits snags

Although users of the popular video-sharing site view clips more than one billion times on most days, the site hasn't been as popular with big corporate advertisers. World-wide revenue from YouTube ads has fallen short of Google's expectations this year, and is likely to total about $200 million for the full year, according to two people familiar with the matter.

Google Under Fire for 'Breathtaking' Hypocrisy, New Report Shows Just How Much Personal Information is Available Through Google Street View

Google Under Fire for 'Breathtaking' Hypocrisy, New Report Shows Just How Much Personal Information is Available Through Google Street View

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