|
Google postpones Yahoo online ad deal: related news
Tags:
google yahoo ad deal online postpones
Yahoo, a major prize for Goliaths such as Google and Microsoft that wants to build a web empire with a major audience, sizable revenues, and good brand. By making a deal to Yahoo, Google gets a vastly bigger audience to go with its formidable resources. Google won’t be able to bid for Yahoo because of antitrust concerns. Yahoo has already surrendered some of its advertising space to search leader Google. The deal will allows running Google ads on yahoo search result pages. Google ad partnership with Yahoo could boost revenue and extend its online reach, making it the sole master of online advertising. Does Google deserve Yahoo? Google ad partnership with Yahoo would keep Yahoo out of Microsoft sight. Yahoo so desperate to stay away from Microsoft.
in Search Engines
via VOX.com @ 15:41 11th Oct
- Related
One of the concerns lawmakers and regulators have about the (currently suspended) Google/Yahoo (NSDQ: YHOO) search ad pact is that it would make Yahoo’s search business a permanent also-ran to Google (NSDQ: GOOG). So a cynical mind might suppose that a post on Yahoo’s Search Blog about its forthcoming online and offline ad campaign is roughly meant to declare: “Our search platform is still viable despite Google’s dominance!” It could also be a response to other offline campaigns by IAC (NSDQ: IACI) for its search engine Ask.com, which hasn’t necessarily translated into a major usage by consumers. Still, even Google is considering its first major traditional ad campaign, so this sudden branding activity could be just another tactic by Yahoo to generate more users and deal with what’s expected to be a deeper ad slowdown.
in Search Engines
via PaidContent.org @ 23:18 14th Oct
- Related
An advertising partnership between Google and Yahoo faced strident criticism and delays. But as Google and Yahoo meet with the Justice Department to address regulators' concerns, reports are saying Google may want to walk away from the proposed ad deal. If Google walks away from the deal, Microsoft may be waiting in the wings to buy Yahoo.
in Search Engines
via Top Tech News @ 18:41 3rd Nov
- Related
Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
in Search Engines
via Report On Business @ 17:46 4th Oct
- Related
Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
in Search Engines
via Globe Investor @ 17:46 4th Oct
- Related
Google had originally announced an advertising deal with Yahoo back in June, which would have been worth $800m a year to the latter. Google is now dropping the deal in the face of anti-trust objections from concerned parties including Microsoft and the Association of National Advertisers. Yahoo is reportedly disappointed that Google didn't want to put up a fight in court, while Google have said that a protracted legal battle would simply distract from their core mission of innovation. Overall, it is another piece of bad news in what has been a turbulent year for Yahoo.
in Search Engines
via Overclockers Club @ 4:02 6th Nov
- Related
JagsLive writes with a link to a BetaNews story about a US Senator who is questioning whether the deal between Yahoo and Google was brokered with less than honorable intentions on Google's part. The advertising deal came under scrutiny from the Department of Justice recently for potential antitrust violations. The deal has now been delayed in order to allow investigators more time for evaluation. Meanwhile, rumors are circulating that Yahoo will cut as much as 20% of its workforce after an internal memo from CEO Jerry Yang called for "discipline" and said the company was "getting fit" for the long term. For their part, Google has launched a site endorsing the deal and attempting to smooth the way for its approval by providing facts and positive reactions from experts.
in Web Developer
via Slashdot @ 14:34 4th Oct
- Related
Google announced Wednesday that it was pulling out of an advertising deal struck with Yahoo! in June of 2008 in the face of threats from the DOJ of legal action to block the deal. Google cited concern that a protracted legal battle would be bad for Google and its shareholders, while Yahoo! issued its own statement saying the deal was worth defending in court.
in Search Engines
via Mac Observer @ 6:27 6th Nov
- Related
Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter” say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo. (UPDATED with more analysis below.)
in Search Engines
via BusinessWeek @ 6:04 4th Nov
- Related
Washington - Unable to appease federal regulators and advertisers concerned about its potential dominance of the web search market, Google (NASD:Â GOOG) on Wednesday pulled out of its online ad deal with rival Yahoo (NASD:Â YHOO). The news came as the Department of Justice said on Wednesday morning that the deal, in which Google would have sold advertising for some of Yahoo's web properties, "would likely harm competition in the markets for Internet search advertising and Internet search syndication."
in Search Engines
via Digital Media Wire @ 0:44 6th Nov
- Related
Microsoft (NSDQ: MSFT) is trying hard to snatch away the search deal that Google (NSDQ: GOOG) has been working on with the second largest U.S. carrier Verizon Wireless (NYSE: VZ), and has offered a much sweeter rev share deal as part of it, reports WSJ, citing sources. MSFT saw an opening as Google was distracted trying to work and defend its search ad pact with Yahoo (NSDQ: YHOO), which was officially called off yesterday, the story says. Details of Google’s talks with VZW came out in August, and at that time the deal was supposed to be a comprehensive one: Google would have been the default search provider on Verizon devices and would give it a share of ad revenue. The search functionality would be on VZW’s homescreen. Later on, the deal could extend to Verizon’s Web portal and even its FiOS TV service.
in Search Engines
via MocoNews.net @ 4:20 7th Nov
- Related
Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter” say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo.
in Search Engines
via BusinessWeek @ 20:32 3rd Nov
- Related
JagsLive points out a Reuters story which suggests that Google may walk away from its deal with Yahoo instead of accepting possible antitrust limitations from the government. The ongoing investigation of the deal by the Department of Justice has caused new concerns to be raised over whether the two companies have adequately addressed issues such as privacy and competition. From Reuters: "'Are they more serious about walking away? Yes. Have they decided? I'm not sure,' one source told Reuters on Friday. 'Yahoo wants the deal, and they're willing to have Google sign anything at the Justice Department to have them do it.' ... Part of the impetus of Google's walking away could be Yahoo's talks with Time Warner Inc about buying the content and advertising operations of its AOL unit.
in Search Engines
via Slashdot @ 11:59 1st Nov
- Related
The deal between Yahoo and Google, which would see Google supply ads for the search pages of its largest competitor, has already been put on hold while the Justice Department evaluates it on antitrust grounds. Most observers are expecting a straight thumbs-up or -down from the DoJ, based on how the deal will affect prices and competition. But at least one US Senator feels that this isn't sufficient. Herb Kohl (D-WI) has released an open letter in which he calls on the DoJ to monitor how the deal evolves, and be prepared to step in at any point it decides that competition for search ads has been harmed. Meanwhile, Google and Yahoo have agreed to put the deal on hold until the DoJ's investigation is complete.
in Search Engines
via ArsTechnica @ 3:35 6th Oct
- Related
Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
in Search Engines
via Sydney Morning Herald @ 3:34 6th Oct
- Related
Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
in Search Engines
via Manila Times @ 1:11 6th Oct
- Related
Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
in Search Engines
via PhysOrg.com @ 19:20 4th Oct
- Related
As it tries to avoid a potential antitrust clampdown from the Justice Department over its search ad deal with Yahoo (NSDQ: YHOO), Google (NSDQ: GOOG) hopes it can ease advertisers’ fears about the pact as well. In a post on the Google Public Policy blog, the company tries to make the case that the partnership won’t result in higher prices—necessarily, anyway. But Google certainly doesn’t deny that some marketers will see higher charges. Excerpts from the Google-Yahoo ad FAQ are below:
in Search Engines
via PaidContent.org @ 10:13 19th Sep
- Related
Google & YahooIn a last-ditch effort to win US antitrust approval, Yahoo Inc and Google Inc have drastically scaled back the scope of their search advertising deal, calls for Google to place ads next to some Web search results on Yahoo, lifting Yahoo's revenue.
in Search Engines
via Topnews.in @ 16:14 4th Nov
- Related
SAN FRANCISCO : Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
in Search Engines
via Channel NewsAsia @ 17:44 4th Oct
- Related
SAN FRANCISCO: Google said Friday it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
in Search Engines
via Times of Oman @ 14:15 5th Oct
- Related
SAN FRANCISCO, (AFP) - Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
in Search Engines
via Muzi @ 15:39 5th Oct
- Related
Google has abandoned its planned search advertising cooperation with Yahoo! following resistance from regulators to the deal. The two had voluntarily put the partnership up for regulatory review, but after four months of talks and attempts at amending the deal, they were unable to obtain clearance from the US Department of Justice. Google said continuing with the agreement "risked not only a protracted legal battle but also damage to relationships with valued partners". Yahoo! said it was disappointed that Google was unwilling to defend the agreement in court. Yahoo! plans to continue to invest in search services. The agreement had centred on Google providing Yahoo! and its partner websites with search advertising in the US and Canada.
in Search Engines
via Telecom.paper @ 16:30 8th Nov
- Related
As part of its efforts to avoid being swallowed by Microsoft, Yahoo negotiated an advertising deal with Redmond's worst nightmare: Google. A test run of the program apparently worked well enough that the companies have agreed to run the program for four years, with options for extending it to as many as 10, even as Microsoft's interest in Yahoo waned. But regulators in both the US and Europe have started raising questions about the antitrust implications of the deal, raising the possibility that it will never go into effect. This skepticism has caused Google to start aggressively making its case for the deal, both in public and on its corporate blogs. Apparently, the company was worried that the different venues might make all the information diffuse and difficult to obtain through a web search, so it has now put it all in a single place.
in Search Engines
via ArsTechnica @ 14:07 26th Sep
- Related
With the Justice Department considering whether to look more deeply into the Google/Yahoo (NSDQ: YHOO) search ad pact for potential antitrust violations, Google (NSDQ: GOOG) has been aggressively mounting a public relations campaign defending the tie-up. On Friday, Yahoo President Sue Decker had her say in a rare post on Yahoo's official blog. She had several points to convey about the deal: one, that Yahoo be a stronger competitor in all aspects of online advertising; and secondly, it is not exiting the sponsored search business. Decker also stressed that the partnership will not give Google 90% of all search marketing.
in Search Engines
via Guardian Unlimited @ 13:35 29th Sep
- Related
Search took 1.41 seconds.
|
|
