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Google postpones online advertising tie up with Yahoo: related news
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google yahoo advertising online postpones tie
Yahoo, a major prize for Goliaths such as Google and Microsoft that wants to build a web empire with a major audience, sizable revenues, and good brand. By making a deal to Yahoo, Google gets a vastly bigger audience to go with its formidable resources. Google won’t be able to bid for Yahoo because of antitrust concerns. Yahoo has already surrendered some of its advertising space to search leader Google. The deal will allows running Google ads on yahoo search result pages. Google ad partnership with Yahoo could boost revenue and extend its online reach, making it the sole master of online advertising. Does Google deserve Yahoo? Google ad partnership with Yahoo would keep Yahoo out of Microsoft sight. Yahoo so desperate to stay away from Microsoft.
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via VOX.com @ 15:41 11th Oct
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Google has abandoned its planned search advertising cooperation with Yahoo! following resistance from regulators to the deal. The two had voluntarily put the partnership up for regulatory review, but after four months of talks and attempts at amending the deal, they were unable to obtain clearance from the US Department of Justice. Google said continuing with the agreement "risked not only a protracted legal battle but also damage to relationships with valued partners". Yahoo! said it was disappointed that Google was unwilling to defend the agreement in court. Yahoo! plans to continue to invest in search services. The agreement had centred on Google providing Yahoo! and its partner websites with search advertising in the US and Canada.
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via Telecom.paper @ 16:30 8th Nov
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Google said on Friday it was postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
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via Taipei Times Online @ 22:20 4th Oct
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Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
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via Report On Business @ 17:46 4th Oct
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Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
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via Globe Investor @ 17:46 4th Oct
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Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter” say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo. (UPDATED with more analysis below.)
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via BusinessWeek @ 6:04 4th Nov
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With the Justice Department considering whether to look more deeply into the Google/Yahoo (NSDQ: YHOO) search ad pact for potential antitrust violations, Google (NSDQ: GOOG) has been aggressively mounting a public relations campaign defending the tie-up. On Friday, Yahoo President Sue Decker had her say in a rare post on Yahoo's official blog. She had several points to convey about the deal: one, that Yahoo be a stronger competitor in all aspects of online advertising; and secondly, it is not exiting the sponsored search business. Decker also stressed that the partnership will not give Google 90% of all search marketing.
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via Guardian Unlimited @ 13:35 29th Sep
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With the Justice Department considering whether to look more deeply into the Google/Yahoo (NSDQ: YHOO) search ad pact for potential antitrust violations, Google (NSDQ: GOOG) has been aggressively mounting a public relations campaign defending the tie-up. On Friday, Yahoo President Sue Decker had her say in a rare post on Yahoo’s official blog. She had several points to convey about the deal: one, that Yahoo be a stronger competitor in all aspects of online advertising; and secondly, it is not exiting the sponsored search business. Decker also stressed that the partnership will not give Google 90 percent of all search marketing.
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via PaidContent.org @ 7:30 29th Sep
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Google and Yahoo have made major concessions in their proposed search advertising deal in hopes of getting the Justice Department to go along with it, according to a Wall Street Journal story. People “familiar with the matter” say the new proposal, submitted over the weekend, shortens the term of the deal from 10 years to two years and places a limit on the revenue Yahoo can generate from Google to 25% of Yahoo’s search revenue. Also, Google advertisers can opt not to have their ads shown on Yahoo.
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via BusinessWeek @ 20:32 3rd Nov
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Today's the day Android strutted its stuff to the world. Is Android the game-changer for the SmartPhone industry, a real contender to the iPhone or just another cell phone OS? It's definitely not just another cell phone OS, as evidenced by all the attention around today's launch. Google has technology that other phones use but Google Android will exploit. Google search, of course is the 800-pound gorilla in search. Add Google maps (including a compass feature Google demonstrated in the T-Mobile [HTC] G1 phone), Google Webkit and the Chrome Web browser (a Chrome Lite comes on Android), Google Talk, YouTube, Google Apps, and so forth. This has allowed Google to layer in a single sign-on for all Google apps, and Android syncs data with your Google account for contacts, calendar, chat and likely other applications in the future.
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via NetworkWorld @ 14:44 24th Sep
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BRUSSELS: The EU s top competition regulator has opened an investigation into a proposed online advertising tie-up between internet giants Google and Yahoo, a spokesman said Tuesday. "This is an agreement between two of the major players on the Internet clearly we are being prudent" in opening the probe, said Jonathan Todd, spokesman for EU Competition Commissioner Neelie Kroes. "We don t know whether there is a problem we are looking at it in case there is," he said of the preliminary investigation which was launched in July. "We are looking at whether the merger may have some anti-competitive effects in the European area," he added. Google and Yahoo say the deal is limited to web properties in the United States and Canada but Google has said there is potential to extend it to other parts of the world.
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via Calibre Macro World @ 5:09 30th Sep
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An anonymous reader writes "Russian regulators will not let Google buy a local online advertising company, halting a $140 million deal agreed to in July. Google had planned to acquire Zao Begun, which has a search and contextual video and text advertising business. Begun is owned by Rambler Media, a Russian company that own various Web sites and runs a search engine. Google said it is reviewing the decision of Russia's Federal Antimonopoly Service (FAS) and hasn't decided how to react. Slashdot has previously covered some of the issues surrounding Google's muscle in the advertising market."
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via Slashdot @ 0:56 27th Oct
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Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
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via Sydney Morning Herald @ 3:34 6th Oct
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Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
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via Manila Times @ 1:11 6th Oct
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Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
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via PhysOrg.com @ 19:20 4th Oct
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SAN FRANCISCO : Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
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via Channel NewsAsia @ 17:44 4th Oct
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SAN FRANCISCO: Google said Friday it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
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via Times of Oman @ 14:15 5th Oct
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Google had originally announced an advertising deal with Yahoo back in June, which would have been worth $800m a year to the latter. Google is now dropping the deal in the face of anti-trust objections from concerned parties including Microsoft and the Association of National Advertisers. Yahoo is reportedly disappointed that Google didn't want to put up a fight in court, while Google have said that a protracted legal battle would simply distract from their core mission of innovation. Overall, it is another piece of bad news in what has been a turbulent year for Yahoo.
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via Overclockers Club @ 4:02 6th Nov
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SAN FRANCISCO, (AFP) - Google said it is postponing a planned online advertising tie-up with Yahoo to allow more time for US anti-trust regulators to consider the ramifications of the deal.
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via Muzi @ 15:39 5th Oct
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An advertising partnership between Google and Yahoo faced strident criticism and delays. But as Google and Yahoo meet with the Justice Department to address regulators' concerns, reports are saying Google may want to walk away from the proposed ad deal. If Google walks away from the deal, Microsoft may be waiting in the wings to buy Yahoo.
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via Top Tech News @ 18:41 3rd Nov
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Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation of the agreement following indication from the Department of Justice that it would seek to block it, despite Yahoo!'s proposed revisions to address the DOJ's concerns.
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via Press Trust @ 21:15 10th Nov
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Despite Google posting is its first ever quarterly decline in Ad revenue recently there is plenty of evidence that Google advertising spend and wider digital marketing mediums, most especially Google Adwords pay per click can and is well placed to prosper where more traditional advertising mediums are in trouble. In the year when digital advertising spend is expected to exceed TV for the first time there are considerable pointers highlighting how digital marketing with Google advertising as the flagship example will become increasingly important to advertisers from small business marketing
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via Business Portal 24 @ 10:11 13th Oct
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There once was a time when Google search tried to be a neutral bystander, watching the web without getting too actively involved. There once was a time when Google instructed webmasters to serve their Googlebot the same thing served to a site’s human users. Now, Google is officially telling webmasters they can serve one thing to people coming from Google web search, and another thing to people coming from elsewhere. Think of it as Google now offering publishers to hand Google a special key to the publisher’s content. Google calls this “first click free” and they say they do this in order “to help users find and access content that may require registration or a subscription”, to “include highly relevant content in Google’s search index” and to “to provide a promotion and discovery opportunity for publishers with restric
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via NetworkWorld @ 7:56 20th Oct
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Yuuguu announced the integration of the Google Talk Instant Messaging (IM) network into its real-time collaboration and web conferencing service. Yuuguu users can now share screens, hold web conferences, and work collaboratively with anyone on the Google Talk IM network all via the Yuuguu application. The Google Talk IM network is accessible via the downloadable Google Talk client, and the purely browser based GMail, iGoogle, and Google Apps services. Yuuguu has an integrated buddy list and chat system. Yuuguu users can link to their existing Google account and any contacts they have on the Google Talk IM network will automatically appear in their Yuuguu buddy list. Yuuguu users can chat with friends or colleagues on the Google Talk IM network.
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via EContent Magazine @ 12:12 10th Oct
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Rather than face a potential protracted legal battle, Google has decided to opt-out of a deal with Yahoo which was to see Google providing advertising around Yahoo’s search results. This deal would have been worth nearly US$800 million to Yahoo – per year.
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via Tom's Hardware UK @ 5:53 7th Nov
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