Google Microsoft Buzz Baidu the Ad Wars Begin: related news

Google, Microsoft, Buzz, Baidu the Ad Wars Begin

Microsoft (News - Alert) (NASDAQ:MSFT) dominates the lucrative world of software, and it's number one of just a handful of giants in the high-margin world of creating the software that runs servers for businesses. But these days there are few things more important from Microsoft in Redmond, Wash. to Buzz (OTC:BZTG) in Phuket, Thailand, than becoming a digital advertising powerhouse and take some of Google's (News - Alert) 80% and growing Market Share. Microsoft was willing to go so far as to spend $47.5 billion to buy Yahoo! (Nasdaq:YHOO). The company walked away from that deal on May 3 when Yahoo held out for more.

Some Developers Leaving Google For Microsoft

recoiledsnake writes "We have heard about lots of talented developers jumping ship from Microsoft to Google, but is the trend beginning to turn? Dare Obasanjo (a Microsoft employee) writes about a few high-profile people picking Microsoft over Google — either making the jump directly, or choosing Microsoft after receiving offers at both. Sergey Solyanik is back to Microsoft and he primarily gripes about the culture and lack of career development at Google. He writes, 'Everything is pretty much run by [engineering] — PMs and testers are conspicuously absent from the process. Google as an organization is not geared — culturally — to delivering enterprise class reliability to its user applications.' Danny Thorpe, who was the key architect of Google Gears, is back at Microsoft for his second stint working on developer technologies rel

Microsoft, Yahoo, Google, Buzz, Baidu Internet Search and Advertising takes shape

Microsoft (News - Alert) Corp.(NASDAQ:MSFT) is still trying to team up with Yahoo Inc.(NASDAQ:YHOO) to challenge Internet search and advertising leader Google Inc.(NASDAQ:GOOG), although at this point the renewed talks haven't escalated to another attempt to take over Yahoo. This week we have seen Google (News - Alert) pass Yahoo as the world's most visited website. Buzz (OTC:BZTG) has caught up substantially on competitors in Asia and made enormous ground in China and looks set to challenge Baidu (NASDAQ:BIDU) as Asia's favourite web destination in the near future.

Random Scams Won't Take Down Google

Three years ago, reporter Tom Foremski tossed out his idea for how Microsoft could kill Google in an underhanded way: offer $100 million to whoever clicked on a random Google ad. The trick would be that no one (other than the person administering the prize at Microsoft) would know what the ad is. Foremski's theory was that this would lead to massive clickfraud and anger from Google advertisers. Of course, there are a lot of assumptions in there that likely wouldn't hold up in a real world test (with the biggest being that the whole deal would stop working the second someone "won"). However, now we've got Mark Cuban tossing out a suggestion for how to take down Google that seems to come from the same "wishful thinking" playbook. Cuban's idea is that Microsoft (with Yahoo) should offer to pay the top 100,000 sites in Google to get them to r

Microsoft loses U.S. search users to Google and Yahoo

Microsoft lost Internet search users in the United States to Google and former takeover target Yahoo last month, research firm ComScore said. Microsoft, the world's biggest software maker, handled 8.5 percent of queries in May, down from 9.1 percent the month before, Reston, Va.-based ComScore said Thursday in a statement. Google extended its lead to 61.8 percent, and Yahoo grew to 20.6 percent, ComScore said. The companies are vying for a bigger piece of the $41 billion online advertising market. Microsoft's talks to buy Yahoo's search business for $1 billion ended last week, around the time Yahoo struck a deal to show some Google ads on its search pages. Microsoft's proposal would have included an $8 billion investment in Yahoo. Google handled 61.

Google rebrands DoubleClick's affiliate ad program

JotSpot became Google Sites, Writely became Google Docs, Picasa might become Google Photos. And as of this week, DoubleClick's Performics affiliate ad network has become the Google Affiliate Network as part of Google's $3.1 billion acquisition of the ad firm. The premise remains the same: publishers get a commission when someone not only clicks on their ad, but then goes on to buy something.

Google re-brands DoubleClick's affiliate ad program

JotSpot became Google Sites, Writely became Google Docs, Picasa might become Google Photos. And as of this week, DoubleClick's Performics affiliate ad network has become the Google Affiliate Network as part of Google's $3.1 billion acquisition of the ad firm. The premise remains the same: publishers get a commission when someone not only clicks on their ad, but then goes on to buy something.

Google Earth, Now With Browser Goodness

Google announced this week that their Google Earth application can now be used from the browser, instead of having to download and install the desktop application. "Google also launched an JavaScript API that lets you interact with the globe, draw markers, add layers or integrate with Google Maps. 'The Google Earth Plug-in and its APIs let you embed the full power of Google Earth and its 3D rendering capabilities into your web pages.' Google LatLong blog announced that each Google Maps mashup can take advantage of the new 3D view by adding a single line of code. 'Our goal is to open up the entire core of Google Earth to developers in the hopes that you'll build the next great geo-based 3D application, and change how we view the world.'"

Google Adsense - Money Generator

Google adsense are ads that are shown on your site. They can be small text ads or images. Google gets paid by their advertisers and in turn pays you each time someone clicks on the ad. Google adsense is a great way to make money from your website traffic. It is possible to make a sizable income from these little ads but many do not realize the potential of these little gems. Setting up: Go to https://www.google.com/adsense 1. Set up an account 2. Decide what sort of ad format you want 3. Insert the html in your website 15 Tips for making the most profit from your Google Adsense: Google has many tools check them all and see which ones will work for you. 1. Filtering your competition - Google allows you to filter out up to 200 URL from being shown on your site 2.

Yahoo and Microsoft Fade, Google and Buzz Surge

The sudden and unexpected collapse of Microsoft (News - Alert) (NASDAQ: MSFT)'s bid to acquire a fading Yahoo (NASDAQ: YHOO) has prompted the Giant of the Internet Google (NSDQ: GOOG) watchers to ponder whether Google's dominance of search advertising poses any dangers for the Internet, and of course where are the competitors? In most unlikely of places the island paradise of Phuket, Thailand Buzz (OTC:BZTG) is one of the only companies apart from Baidu (NASDAQ:BIDU) to ever look like giving Google (News - Alert) some trouble dominating any market.

Google 'stronger than ever' after Microsoft-Yahoo tussle

SAN FRANCISCO (AP): Microsoft Corp’s abandoned takeover bid for Yahoo Inc. appears to have culminated with a disheartening thud for those two companies but amounted to yet another coup for online search leader Google Inc. What began in January as Microsoft’s most audacious attack yet on Google instead paved the way for the Internet’s most powerful company to gain even more clout through a deal that gives Google access to a large chunk of Yahoo’s advertising space. By submitting to a partnership that endorses Google’s search advertising technology as a better choice than its own, Yahoo is giving online marketers even more incentive to spend most of their money with its biggest rival, according to industry analysts. It looks like such a sweet deal for Google that the US Justice Department and lawmakers are expected to take a hard look at th

Google Earth in the browser is fast, but ugly

Google today sped ahead in the web search domain once again with the release of the Google Earth API. Yes, the recent improvements to Live Maps were impressive, but today the search giant has put Google Earth into the browser. Microsoft made this move first, completely disregarding Google's client release of Google Earth, with its Virtual Earth API and browser plug-in. Google's Windows-only release today seems to focus on 3D, and speed. The performance is noticeably superior to Microsoft's, but there are still obvious kinks that need to be worked out.

Ad executives keep a weather eye on Google and Microsoft

CANNES: The growing advertising ambitions of technology powerhouses like Google and Microsoft, reflected in Google's recent linkup with Yahoo and Microsoft's efforts to keep pace, are creating alarm in ad agency executive suites.

Google, Yahoo, and the Elephant In the Room

CWmike writes "Linda Rosencrance reports that despite assurances from Google and Yahoo that their online advertising deal doesn't need regulatory approval, the two companies should not be too quick to dismiss Microsoft's influence on Capitol Hill. Andrew Frank, an analyst at Gartner, said both Yahoo and Google will benefit from the deal, but he also said Microsoft will do everything in its power to bring the arrangement to a screeching halt. 'Expect Microsoft to challenge it and come back aggressively with some search plans of its own,' he said. Rob Enderle, of the Enderle Group, said Microsoft is a formidable opponent and knows how to play politics. 'Without Microsoft, this probably would stand up to regulatory scrutiny,' Enderle said. 'But Microsoft has increased its presence on Capitol Hill significantly .

Publicis Forms Open Source Ad Network; Partners With AOL, Google, Yahoo, Microsoft

imageParis-based ad holding company Publicis Groupe has formed an ad network relying on all four of the major ad serving systems run by Microsoft (NSDQ: MSFT), Google/DoubleClick, Yahoo (NSDQ: YHOO) and AOL’s Platform-A (NYSE: TWX). While not that unusual, since most agencies work with those systems anyway, Publicis wants to formally identify the relationships it has with these companies and how it plans to tightly coordinate its campaigns across these platforms.

Why Google Should Embrace OpenOffice.org

CWmike writes "Preston Gralla has a decent idea that could move the office needle: If Google really wanted to deliver a knockout punch to Microsoft, it would integrate OpenOffice with Google Docs, and sell support for the combined suite to small businesses, medium-sized business, and large corporations. Given the reach of Google, the quality of OpenOffice, and the lure of free, it's a sure winner. Imagine if a version of it were available as a Web service from Google, combined with massive amounts of Google storage. Integrated with Google Docs, it would also allow online collaboration. For those who wanted more features, the full OpenOffice suite would be available as a client — supported by Google. wouldn't be at all surprised to see this happen.

Delving Into Google Health's Privacy Concerns

SecureThroughObscure writes "Security researcher Robert 'RSnake' Hansen discusses numerous concerns with Google's new Google Health application, which aims to integrate user's medical records online. We discussed Google Health's opening to the public earlier this week. RSnake mentions that Google has found a loophole allowing them to provide this service without having to follow HIPAA regulations, which, combined with Google's track record of having numerous flaws leading to private information disclosure, draws serious concern. Security researcher Nate McFeters of ZDNet's Zero-Day Security Blog also commented on the article, mentioning several past vulnerabilities: ownership of content issues, Google Docs theft, a cross-domain hole, Google XSS, and a Google Picasa protocol handler issue leading to the theft of user images.

Google's Size No Cause for Concern Says Buzz

The sudden and unexpected collapse of Microsoft (News - Alert) (NASDAQ: MSFT)'s bid to acquire a fading Yahoo (NASDAQ: YHOO) has prompted the Giant of the Internet Google (NSDQ: GOOG) watchers to ponder whether Google's dominance of search advertising poses any dangers for the Internet, and of course where are the competitors? In most unlikely of places the island paradise of Phuket, Thailand Buzz (OTC:BZTG) is one of the only companies apart from Baidu (NASDAQ:BIDU) to ever look like giving Google some trouble dominating any market.

Microsoft Acknowledges Open Source As a Bigger Threat Than Google

ruphus13 takes us to ZDNet for an analysis of comments by Microsoft's Chief Software Architect, Ray Ozzie, about how open source is "much more potentially disruptive" to Microsoft's business strategy than Google. Ozzie also spoke about the future of Microsoft's search technology, which will develop with or without Yahoo. There is a related interview at OStatic with several Microsoft employees about how they view and interact with the open source community. The head of Microsoft's global open source and Linux team is quoted saying: "The other thing I think is missing is implementation of a basic principle of economic fairness. Thousands of developers have put very hard work into building software used by millions of people and companies, yet only a fraction of these developers are rewarded financially.

Collaborative Business Intelligence: Panorama and Google Team to Deliver a "Pivot Table" Experience in Google Docs

Panorama Software has made a series of announcements regarding its relationship and accomplishments with Google pertaining to new functionality associated with Google Docs spreadsheets (online spreadsheets that can be shared in a "live" collaborative session). On March 19, 2008, Panorama Software announced a "…beta initiative in analytics and reporting solutions for Google applications." In essence, Panorama has enabled pivot table functionality and therefore analytics capability, as well as reporting for online spreadsheets in Google Docs. On April 17, 2008, Panorama announced native support for Microsoft "SQL Server™ Analysis Services…" in order to allow customers to use Google Docs to analyze, report, and visualize corporate data directly from SQL Server™.

Google Gearing Up for the Enterprise

The Google Solutions Marketplace, a portal for apps that make use of Google's APIs or Gadgets, demonstrates Google's increasing interest in the enterprise, along with Google's recent acquisition of enterprise-focused wiki company JotSpot, now called Google Sites. Additionally, Salesforce.com will begin reselling Google Apps to its customers.

Microsoft launches Live Search cashback program - update

(RTTNews) - Software giant Microsoft Corp. (MSFT) said Wednesday that it will offer ad-funded cash rebates to customers who find and purchase products through a new program called Microsoft Live Search cashback. This is one of the latest efforts of Microsoft to increase its market share in searching, which is dominated by Google (GOOG). Microsoft has roped in companies such as eBay Inc. (EBAY), Barnes & Noble.com (BKS), Overstock.com Inc. (OSTK), and Sears Holdings Corp. (SHLD) as partners in the new program. The Live Search cashback portfolio includes more than 10 million products from more than 700 merchants, including more than 13 of the top 40 U.S. retailers. Microsoft also said it has delivered a new Live Search travel destination, Live Search Farecast in order to find the best travel deals on the Web.

Google Search Ranking Secrets Revealed

Wouldn't it be great to understand exactly how Google decides to rank websites? And wouldn't it be even better if the information on Google search rankings came from a true ''insider'' at Google? Well if the Google blog is to be believed, the company has begun an effort to do just that. Udi Manber, a Vice President of Engineering at Google is part of the team called 'Search Quality'. Search Quality is the name of the team responsible for the ranking of Google search results. That is, when you type a search query into the search box at Google and hit enter, the Search Quality team is responsible to decide within a fraction of a second which among the billions of pages on the web to display, and in what order.

Yahoo in ad deal with Google after Microsoft talks end; Apple to release cheaper iPhone

NEW YORK (AP) - Yahoo, Microsoft and Google took center stage in the tech sector this week, as Yahoo announced an advertising deal with rival Google after revealing that its takeover talks with Microsoft Corp. had ended without a deal.

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