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Google losing aversion to advertising itself: related news
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google advertising aversion itself losing
Today's the day Android strutted its stuff to the world. Is Android the game-changer for the SmartPhone industry, a real contender to the iPhone or just another cell phone OS? It's definitely not just another cell phone OS, as evidenced by all the attention around today's launch. Google has technology that other phones use but Google Android will exploit. Google search, of course is the 800-pound gorilla in search. Add Google maps (including a compass feature Google demonstrated in the T-Mobile [HTC] G1 phone), Google Webkit and the Chrome Web browser (a Chrome Lite comes on Android), Google Talk, YouTube, Google Apps, and so forth. This has allowed Google to layer in a single sign-on for all Google apps, and Android syncs data with your Google account for contacts, calendar, chat and likely other applications in the future.
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via NetworkWorld @ 14:44 24th Sep
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Yahoo, a major prize for Goliaths such as Google and Microsoft that wants to build a web empire with a major audience, sizable revenues, and good brand. By making a deal to Yahoo, Google gets a vastly bigger audience to go with its formidable resources. Google won’t be able to bid for Yahoo because of antitrust concerns. Yahoo has already surrendered some of its advertising space to search leader Google. The deal will allows running Google ads on yahoo search result pages. Google ad partnership with Yahoo could boost revenue and extend its online reach, making it the sole master of online advertising. Does Google deserve Yahoo? Google ad partnership with Yahoo would keep Yahoo out of Microsoft sight. Yahoo so desperate to stay away from Microsoft.
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via VOX.com @ 15:41 11th Oct
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Despite Google posting is its first ever quarterly decline in Ad revenue recently there is plenty of evidence that Google advertising spend and wider digital marketing mediums, most especially Google Adwords pay per click can and is well placed to prosper where more traditional advertising mediums are in trouble. In the year when digital advertising spend is expected to exceed TV for the first time there are considerable pointers highlighting how digital marketing with Google advertising as the flagship example will become increasingly important to advertisers from small business marketing
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via Business Portal 24 @ 10:11 13th Oct
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There once was a time when Google search tried to be a neutral bystander, watching the web without getting too actively involved. There once was a time when Google instructed webmasters to serve their Googlebot the same thing served to a site’s human users. Now, Google is officially telling webmasters they can serve one thing to people coming from Google web search, and another thing to people coming from elsewhere. Think of it as Google now offering publishers to hand Google a special key to the publisher’s content. Google calls this “first click free” and they say they do this in order “to help users find and access content that may require registration or a subscription”, to “include highly relevant content in Google’s search index” and to “to provide a promotion and discovery opportunity for publishers with restric
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via NetworkWorld @ 7:56 20th Oct
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The web is crazy! A new war has just starts. A browser war, a clash of the titans, Google and Microsoft, the battle of the browsers. Finally, Google has unveiled their very own web browser they called it Chrome. It designed to take on Industry leading Microsoft’s Internet Explorer and also one time Google web allies Mozilla ( Goodbye Mozilla.). With chrome Google has just declared war not just on Microsoft but also to the Mozilla folks. Google is known to support open source community and Mozilla is one of those but the games has changed Google got no choice but to drop Mozilla.The competition has just started to get hotter. What exactly Google wants here? World domination? Google got greedy here. First they got Google Apps to take on Microsoft Office then they unveiled Chrome to take on Microsoft internet Explorer.
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via VOX.com @ 15:41 11th Oct
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Borders has enabled Google Preview on their site. Google Preview, unveiled in September, is a widget-like tool that allows retailers or anyone handy with Web site code to embed a preview of 20% of any book in Google’s database onto their site. Borders joins Books-A-Million and the U.K. retailer Blackwell Bookshop in using the service. The deal between Google and its retail partners stipulates that retailers will enable Google Preview for any book being sold that is also available in Google’s database, in exchange for an enhanced version of the Preview software. The big advantage for retailers of Google Preview is that it allows consumers to brows books scanned by Google without leaving the retailer’s Web site. Click the “Google Preview” button beneath the jacket art on Borders.
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via PublishersWeekly.com @ 14:08 13th Nov
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Google got a lot of attention recently for the launch of Google Flu Trends, which looks at aggregate data on searches related to the flu, to see if it can act as something of an early warning system for where there are flu problems. It's an interesting use of the data, and it will be worth watching what else can be done with this sort of data over time. However, Ed Felten raises an interesting question: can Google Flu Trends be manipulated? The idea is that, right now, it may be accurate, but the very fact that people know Google is tracking this information, could create incentives to game that info -- in the same way people have tried gaming Google in other ways for years, using tricks such as Google bombing. While you might not think there would be that many reasons to manipulate Google Flu Trends, there could be reasons to do so.
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via Techdirt @ 6:43 21st Nov
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An anonymous reader writes "Russian regulators will not let Google buy a local online advertising company, halting a $140 million deal agreed to in July. Google had planned to acquire Zao Begun, which has a search and contextual video and text advertising business. Begun is owned by Rambler Media, a Russian company that own various Web sites and runs a search engine. Google said it is reviewing the decision of Russia's Federal Antimonopoly Service (FAS) and hasn't decided how to react. Slashdot has previously covered some of the issues surrounding Google's muscle in the advertising market."
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via Slashdot @ 0:56 27th Oct
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It looks like the word-of-mouth promotional ethos that has prevailed at Google for its first 10 years will be getting some new company: Google advertisements.
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via ZDNet Asia @ 2:32 6th Oct
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It looks like the word-of-mouth promotional ethos that has prevailed at Google for its first 10 years will be getting some new company: Google advertisements.
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via CNET News.com @ 14:18 3rd Oct
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Yuuguu announced the integration of the Google Talk Instant Messaging (IM) network into its real-time collaboration and web conferencing service. Yuuguu users can now share screens, hold web conferences, and work collaboratively with anyone on the Google Talk IM network all via the Yuuguu application. The Google Talk IM network is accessible via the downloadable Google Talk client, and the purely browser based GMail, iGoogle, and Google Apps services. Yuuguu has an integrated buddy list and chat system. Yuuguu users can link to their existing Google account and any contacts they have on the Google Talk IM network will automatically appear in their Yuuguu buddy list. Yuuguu users can chat with friends or colleagues on the Google Talk IM network.
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via EContent Magazine @ 12:12 10th Oct
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Google has abandoned its planned search advertising cooperation with Yahoo! following resistance from regulators to the deal. The two had voluntarily put the partnership up for regulatory review, but after four months of talks and attempts at amending the deal, they were unable to obtain clearance from the US Department of Justice. Google said continuing with the agreement "risked not only a protracted legal battle but also damage to relationships with valued partners". Yahoo! said it was disappointed that Google was unwilling to defend the agreement in court. Yahoo! plans to continue to invest in search services. The agreement had centred on Google providing Yahoo! and its partner websites with search advertising in the US and Canada.
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via Telecom.paper @ 16:30 8th Nov
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Google has recently announced major initiatives that take them beyond their historical base in Web search and ad delivery. Google's Android mobile operating system and application development platform have generated significant media coverage and industry buzz. Google Chrome, their new Web browser, recently entered a very public beta test phase, and Google's App Engine and Google Gears have created much interest among Web developers. Are these projects that consume huge development resources part of a misguided effort to dethrone Microsoft's desktop hegemony? Is Google losing their focus on search and ad delivery as a result? Or is there more here than meets the eye?
in Robotics
via Aberdeen Group @ 15:31 10th Oct
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As Google not-so-eagerly awaits the US Justice Department's word on whether or not it's violating antitrust laws, it appears that the fear of Google-as-a-monopoly is not just a domestic US issue. There are a bunch of headlines about how Russia's antitrust agency has rejected Google's purchase of an ad agency in that country. Technically, the claim is that Google didn't file the proper paperwork, but the agency made it clear that it's worried about Google becoming monopolistic. Of course, as with the Google-Yahoo deal, it's unclear what the "monopoly" is that's being dealt with here or how people are harmed. It seems like this might just be a general "must fear Google" position, than anything based on an actual problem.
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via Techdirt @ 10:03 26th Oct
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Google Sites is the website builder that's going to replace Google Page Creator. For bettor or worse Google has made up their mind, so here's your change to learn all about Google Sites and start your own Google Sites website. Google Sites is pretty easy to use, once you start using it and get used to it, I'm sure you'll soon find it almost as easy as Google Page Creator was.
in Webmaster Tips
via About @ 5:13 20th Oct
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Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
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via Report On Business @ 17:46 4th Oct
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Yahoo Inc. and Google Inc. agreed to delay an Internet advertising partnership while U.S. regulators investigate whether the deal will hurt competition. The companies agreed to a "brief" delay while discussions with the Justice Department continue, Yahoo and Google said yesterday in e-mailed statements. Google chief executive officer Eric Schmidt said in August that the partnership would start in early October. Competitors, consumer advocates and customers questioned whether the partnership would give Google too much control over advertising and information on the Web. The plan raised eyebrows as soon as it was announced in mid-June because Google and Yahoo together handle more than 80 per cent of U.S. Web searches. GOOG (Nasdaq) fell $3.58 (U.
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via Globe Investor @ 17:46 4th Oct
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During yesterday's huge market sell-off, where the Dow dropped nearly 679 points, Google's shares also took a beating, dropping 2.7% to just 328.98. (So much for rock-bottom at $381 per share.) Buried in the bad news of the day, however, was the fact that the Interactive Advertising Bureau (IAB) released its online ad market numbers for the first half of 2008. While they don't look bad, they don't look pretty either. For the past five years, the growth in online advertising has been strong, fueling investments in Web services and technology, and helping cash-flush Google enter new markets, like mobile phones with its Android OS. But if Google's cash cow of search advertising begins to weaken, so will the rest of its business. How well can a company like Google weather these bad economic times?
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via NetworkWorld @ 12:04 10th Oct
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Google is the undisputed king of internet advertising and it is always looking for the next big advertising market to jump into. Expanding its advertising market is one of the main reasons Google introduced the open source Android OS for mobile phones.
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via DailyTech @ 18:54 12th Oct
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Google docs have grown from a "ho-hum" solution to a "OK" technology. Recently, Google introduced Templates to Google Docs. Templates are boilerplate solutions that you can use as a starting point. Google's Templates, however, reveal how powerful Google Docs really is.
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via Digital Producer @ 1:29 21st Oct
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Google docs have grown from a "ho-hum" solution to a "OK" technology. Recently, Google introduced Templates to Google Docs. Templates are boilerplate solutions that you can use as a starting point. Google's Templates, however, reveal how powerful Google Docs really is.
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via IT Business Net @ 10:51 20th Oct
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Google docs have grown from a "ho-hum" solution to a "OK" technology. Recently, Google introduced Templates to Google Docs. Templates are boilerplate solutions that you can use as a starting point. Google's Templates, however, reveal how powerful Google Docs really is.
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via AV Video @ 7:59 20th Oct
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Google docs have grown from a "ho-hum" solution to a "OK" technology. Recently, Google introduced Templates to Google Docs. Templates are boilerplate solutions that you can use as a starting point. Google's Templates, however, reveal how powerful Google Docs really is.
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via IT Business Net @ 9:06 22nd Oct
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"Even before we introduced Google Earth back in 2005, the team had long dreamed of being able to carry the Earth around in your pocket. Well, today that dream becomes a reality as we introduce Google Earth for iPhone and iPod touch. With just a swipe of your finger you can fly from Peoria to Paris to Papua New Guinea, or anywhere in between. It may be small, but it brings all the power of Google Earth to the palm of your hand, including all of the same global imagery and 3D terrain. You can even browse any of our 8 million Panoramio photos or read Wikipedia articles," Peter Birch, Google Earth Product Manager, reports for The Official Google Blog.
in Gadgets
via Mac Daily News @ 17:37 27th Oct
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The Gmail Blog's suggestion to give Gmail a whirl on Google's new Chrome browser (be sure to take our Chrome Poll) isn't the only interesting news to come out of the Gmail camp. An understandable inaccuracy in my coverage of Google's implementation of Google Apps-based Gmail and the resulting exchange with Google over the matter reveals big news for BlackBerry users who access either version of Gmail (the plain, standard one or the Google Apps version).
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via Information Week @ 14:27 30th Oct
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