Google Explains How Green is Good For its Data Centers: related news

Microsoft, Google Battle Over Energy Efficiency

1sockchuck writes "Microsoft and Google have opened a new front in their battle for global domination: data center energy efficiency. Just weeks after Google published data on the extreme efficiency of its previously secret data centers, Microsoft says it has achieved similar results with shipping containers (despite Google's patent) packed with up to 2,500 servers. The geeky benchmark for the battle is Power Usage Effectiveness (PUE), a green data-center metric advanced by The Green Grid. Microsoft says its containers tested at a PUE of 1.22, while Google reported an average PUE of 1.21 for its data centers, which apparently are also now using containers."

Google Details Sustainable Data Centers

The information made available by Google about its data centers may be a little on the vague side, but what it does illustrate is how it employs strategies for reducing energy consumption and conserving other resources. A lot of it is probably what would be thought of as common sense, with practises such as carefully thought out fan placement and avoiding the use of graphics chips. Other measures go a little further, such as employing waste water to cool data centers and re-purposing any retired equipment. Google claims that it saves $30 per server/ per year by compared to its competitors by adopting these measures, as well as reducing the environmental impact of its data centers. Read the full details here.

Google Android: The dude? Or big dud?

Today's the day Android strutted its stuff to the world. Is Android the game-changer for the SmartPhone industry, a real contender to the iPhone or just another cell phone OS? It's definitely not just another cell phone OS, as evidenced by all the attention around today's launch. Google has technology that other phones use but Google Android will exploit. Google search, of course is the 800-pound gorilla in search. Add Google maps (including a compass feature Google demonstrated in the T-Mobile [HTC] G1 phone), Google Webkit and the Chrome Web browser (a Chrome Lite comes on Android), Google Talk, YouTube, Google Apps, and so forth. This has allowed Google to layer in a single sign-on for all Google apps, and Android syncs data with your Google account for contacts, calendar, chat and likely other applications in the future.

Could You Google Bomb Google Flu?

Google got a lot of attention recently for the launch of Google Flu Trends, which looks at aggregate data on searches related to the flu, to see if it can act as something of an early warning system for where there are flu problems. It's an interesting use of the data, and it will be worth watching what else can be done with this sort of data over time. However, Ed Felten raises an interesting question: can Google Flu Trends be manipulated? The idea is that, right now, it may be accurate, but the very fact that people know Google is tracking this information, could create incentives to game that info -- in the same way people have tried gaming Google in other ways for years, using tricks such as Google bombing. While you might not think there would be that many reasons to manipulate Google Flu Trends, there could be reasons to do so.

Save Your Data Using Linux Data Recovery Software!

As our technology is developing, the size or amount of data as well as information increases. The maintenance of huge amount of data is not an easy task and some times it happens that the data get corrupted, lost, deleted, formatted or inaccessible and you are not able to use it any more. If the data is very important then you are in a big problem. Now you search for a solution which gives you the data back. For this you have to do the Data Recovery Process. According to the Operating System, Different data recovery is available. For example, for the windows there is the windows data recovery and for the Linux there is Linux Data Recovery.

Online Community Committed to Growing the Green Building Market

Rate It Green (www.rateitgreen.com) is an online community for everyone interested in finding green building and design products and services. Our objective is to facilitate an open marketplace where everyone can shop for and buy green products and services confidently. Rate It Green features an online Directory and Green Ratings system as well as a Green Forum where members can share their thoughts and ask questions about a variety of green products, services, and related topics. Our hope is that Rate It Green will help newcomers and experts alike discover new products and learn the pros and cons about existing materials and services from those who have actually worked with and used them. The company also publishes a guide to green building information resources, called Green Building 101.

Google Now Allows Sites to Serve Content to Them While Showing a Registration Box to Non-Google Users

There once was a time when Google search tried to be a neutral bystander, watching the web without getting too actively involved. There once was a time when Google instructed webmasters to serve their Googlebot the same thing served to a site’s human users. Now, Google is officially telling webmasters they can serve one thing to people coming from Google web search, and another thing to people coming from elsewhere. Think of it as Google now offering publishers to hand Google a special key to the publisher’s content. Google calls this “first click free� and they say they do this in order “to help users find and access content that may require registration or a subscription�, to “include highly relevant content in Google’s search index� and to “to provide a promotion and discovery opportunity for publishers with restric

Google Explains How Green is Good For its Data Centers

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Google could compete with Amazon on e-books

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Google opens new front in battle over Viacom's 'copyright cop'

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Google shares dip below $400 for the first time in two years

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Google susceptible to continued economic slowdown, analyst says

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Google's Antitrust Problems Not Just In The US

As Google not-so-eagerly awaits the US Justice Department's word on whether or not it's violating antitrust laws, it appears that the fear of Google-as-a-monopoly is not just a domestic US issue. There are a bunch of headlines about how Russia's antitrust agency has rejected Google's purchase of an ad agency in that country. Technically, the claim is that Google didn't file the proper paperwork, but the agency made it clear that it's worried about Google becoming monopolistic. Of course, as with the Google-Yahoo deal, it's unclear what the "monopoly" is that's being dealt with here or how people are harmed. It seems like this might just be a general "must fear Google" position, than anything based on an actual problem.

Google Can Predict the Flu

An anonymous reader mentions Google Flu Trends, a newly unveiled initiative of Google.org, Google's philanthropic arm. The claim is that this Web service, which aggregates search data to track outbreaks of influenza, can spot disease trends up to 2 weeks before Centers for Disease Control data can. The NYTimes writeup begins: "What if Google knew before anyone else that a fast-spreading flu outbreak was putting you at heightened risk of getting sick? And what if it could alert you, your doctor and your local public health officials before the muscle aches and chills kicked in? That, in essence, is the promise of Google Flu Trends, a new Web tool... unveiled on Tuesday, right at the start of flu season in the US. Google Flu Trends is based on the simple idea that people who are feeling sick will tend to turn to the Web for information, typ

CORRECT: Google beats estimates with profit gain

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Google in Attack.

The web is crazy! A new war has just starts. A browser war, a clash of the titans, Google and Microsoft, the battle of the browsers. Finally, Google has unveiled their very own web browser they called it Chrome. It designed to take on Industry leading Microsoft’s Internet Explorer and also one time Google web allies Mozilla ( Goodbye Mozilla.). With chrome Google has just declared war not just on Microsoft but also to the Mozilla folks. Google is known to support open source community and Mozilla is one of those but the games has changed Google got no choice but to drop Mozilla.The competition has just started to get hotter. What exactly Google wants here? World domination? Google got greedy here. First they got Google Apps to take on Microsoft Office then they unveiled Chrome to take on Microsoft internet Explorer.

New sign that Yahoo-Google deal is under scrutiny

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Reporter's Notebook: Microsoft and Google to keep on jousting

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Yahoo has little remaining upside in Google deal, analysts say

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Yahoo- Google inc. : A threat to Microsoft?

Yahoo, a major prize for Goliaths such as Google and Microsoft that wants to build a web empire with a major audience, sizable revenues, and good brand. By making a deal to Yahoo, Google gets a vastly bigger audience to go with its formidable resources. Google won’t be able to bid for Yahoo because of antitrust concerns. Yahoo has already surrendered some of its advertising space to search leader Google. The deal will allows running Google ads on yahoo search result pages. Google ad partnership with Yahoo could boost revenue and extend its online reach, making it the sole master of online advertising. Does Google deserve Yahoo? Google ad partnership with Yahoo would keep Yahoo out of Microsoft sight. Yahoo so desperate to stay away from Microsoft.

Privacy-Preserving Data Mining Using Multi-Group Randomized Response Techniques

Privacy is an important issue in data mining and knowledge discovery. This paper describes a specific privacy preserving data mining problem: Company C wants to collect data from its customers to form a data set for data mining purpose. For the data collection, C sends out a survey containing a set of questions; each customer needs to answer those questions and sends back the answers. However, because the survey contains sensitive questions, not every user feels comfortable to disclose his/her answers to those questions; how could one develop a method such that C cannot find out any customer's actual answers, while still being able to derive reasonably accurate data mining results? The paper proposes to use the randomized response techniques to conduct the data collection.

Borders.com Goes Live with Google Preview

Borders has enabled Google Preview on their site. Google Preview, unveiled in September, is a widget-like tool that allows retailers or anyone handy with Web site code to embed a preview of 20% of any book in Google’s database onto their site. Borders joins Books-A-Million and the U.K. retailer Blackwell Bookshop in using the service. The deal between Google and its retail partners stipulates that retailers will enable Google Preview for any book being sold that is also available in Google’s database, in exchange for an enhanced version of the Preview software. The big advantage for retailers of Google Preview is that it allows consumers to brows books scanned by Google without leaving the retailer’s Web site. Click the “Google Preview� button beneath the jacket art on Borders.

Dissemination of Heterogeneous XML Data

A lot of recent research has focused on the content-based dissemination of XML data. However, due to the heterogeneous data schemas used by different data publishers even for data in the same domain, an important challenge is how to efficiently and effectively disseminate relevant data to subscribers whose subscriptions might be specified based on schemas that are different from those used by the data publishers. This paper examines the options to resolve this schema heterogeneity problem in XML data dissemination, and proposes a novel paradigm that is based on data rewriting.

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