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Google execs hope for long term ad deal with Yahoo: related news
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google yahoo ad deal execs hope long term
Could this be the beginning of the end for Yahoo? Yahoo's interest in a search deal with Google was initially viewed as a poison pill move to thwart efforts of Microsoft to acquire Yahoo. I certainly saw it that way as did many others. Yahoo has continued down this path, announcing a deal with Google late Thursday afternoon. The deal basically outsources Yahoo's search ad placement to Google AdSense. Hey, I use AdSense on my personal blog, so why shouldn't Yahoo! The more the merrier I always say.
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via NetworkWorld @ 16:57 13th Jun
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Google Inc.'s top executives expressed hope Thursday that the Internet search leader will be able to form a potentially lucrative advertising partnership with Yahoo Inc. _ a deal that would lower the odds of Microsoft Corp. renewing its attempts to buy Yahoo.
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via Town Hall @ 13:25 11th May
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MOUNTAIN VIEW, Calif. (AP) - Google Inc.'s top executives expressed hope Thursday that the Internet search leader will be able to form a potentially lucrative advertising partnership with Yahoo Inc. - a deal that would lower the odds of Microsoft Corp. renewing its attempts to buy Yahoo.
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via Findlaw Corporate Counsel @ 11:24 11th May
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SAN FRANCISCO (AP): Microsoft Corp’s abandoned takeover bid for Yahoo Inc. appears to have culminated with a disheartening thud for those two companies but amounted to yet another coup for online search leader Google Inc. What began in January as Microsoft’s most audacious attack yet on Google instead paved the way for the Internet’s most powerful company to gain even more clout through a deal that gives Google access to a large chunk of Yahoo’s advertising space. By submitting to a partnership that endorses Google’s search advertising technology as a better choice than its own, Yahoo is giving online marketers even more incentive to spend most of their money with its biggest rival, according to industry analysts. It looks like such a sweet deal for Google that the US Justice Department and lawmakers are expected to take a hard look at th
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via Arab Times @ 21:10 15th Jun
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Yahoo is accelerating the process of launching an expanded Google deal to stave off investor Carl Icahn's board takeover attempt and a resulting Microsoft buyout, say alleged sources for the New York Post. The renewed threat of a Microsoft acquisition has supposedly led Yahoo to step up plans that would let any company make bids for ad placements on Yahoo's search system, effectively rewarding Google by handing the bulk of sales to the most dominant ad provider.
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via Electronista @ 18:56 16th May
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Washington - The U.S. Department of Justice has announced a formal probe of Yahoo's (NASD: YHOO) proposed online advertising partnership with Google (NASD: GOOG), and will seek documents and information from third party companies with a vested interest in the sector, The Washington Post reported on Wednesday. Google and Yahoo had agreed to voluntarily delay the deal -- which would see Google serve ads against Yahoo search results -- while the Justice Dept. made an informal inquiry, "but a formal investigation signals that the department may have found some cause for concern," The Post reported.
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via Digital Media Wire @ 19:16 2nd Jul
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Microsoft lost Internet search users in the United States to Google and former takeover target Yahoo last month, research firm ComScore said. Microsoft, the world's biggest software maker, handled 8.5 percent of queries in May, down from 9.1 percent the month before, Reston, Va.-based ComScore said Thursday in a statement. Google extended its lead to 61.8 percent, and Yahoo grew to 20.6 percent, ComScore said. The companies are vying for a bigger piece of the $41 billion online advertising market. Microsoft's talks to buy Yahoo's search business for $1 billion ended last week, around the time Yahoo struck a deal to show some Google ads on its search pages. Microsoft's proposal would have included an $8 billion investment in Yahoo. Google handled 61.
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via The Mercury News @ 15:07 20th Jun
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A proposed online search advertising deal between Yahoo and Google came under fire at a US senate hearing as Microsoft claimed that Yahoo CEO Jerry Yang had himself admitted that the agreement would hurt competition. Speaking before the senate's judiciary committee, Microsoft's general counsel Brad Smith recounted a June 8 meeting at the San Jose airport involving Microsoft chief executive Steve Ballmer, Yahoo CEO Jerry Yang and other company executives during which Yang allegedly said a Google-Yahoo deal would be anti-competitive.
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via Financial Express @ 5:43 17th Jul
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Every time things heat up at Yahoo (NSDQ: YHOO), they seem to play the Google (NSDQ: GOOG) card. In the days before it went into failed negotiations with Microsoft (NSDQ: MSFT), the company leaked word that an ad deal with Google would be announced soon, possibly the following week. That didn’t happen once the deal collapsed. And now, with Yahoo totally back in play, here it comes again: News.com is corroborating a New York Post story from this morning, suggesting a deal is imminent and that an announcement is expected—wait for it—next week.
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via PaidContent.org @ 2:02 17th May
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NEW YORK (AP) - Yahoo, Microsoft and Google took center stage in the tech sector this week, as Yahoo announced an advertising deal with rival Google after revealing that its takeover talks with Microsoft Corp. had ended without a deal.
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via Canadian Business Magazine @ 19:09 13th Jun
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Now that the tech industry has had a few days to digest the blockbuster ad deal that Yahoo signed with Google, numerous commentators have declared it a death knell for Yahoo's search-ad business.
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via Earthweb News @ 15:07 20th Jun
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If Google (NSDQ: GOOG) expands its partnership with number two search ads provider Yahoo (NSDQ: YHOO), how will the company deal with the expected rush by regulators to slap it with an anti-trust suit? NYT quotes Google CEO Eric Schmidt as saying only: “We would anticipate structuring a deal to address antitrust concerns.” In other words, trust us. Behind the scenes, Google execs say that any deal would be analogous to that involving the supplier of any other product, like printing supplies or cell phone service. Speaking of the printer industry, Google says look at Canon, which provides printer engines to roughly 80 percent of the laser printer market—including rivals like Hewlett-Packard.
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via PaidContent.org @ 12:57 22nd May
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If Google (NSDQ: GOOG) expands its partnership with number two search ads provider Yahoo (NSDQ: YHOO), how will the company deal with the expected rush by regulators to slap it with an anti-trust suit? NYT quotes Google CEO Eric Schmidt as saying only: “We would anticipate structuring a deal to address antitrust concerns.” In other words, trust us. Behind the scenes, Google execs say that any deal would be analogous to that involving the supplier of any other product, like printing supplies or cell phone service. Speaking of the printer industry, Google says look at Canon, which provides printer engines to roughly 80 percent of the laser printer market—including rivals like Hewlett-Packard.
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via PaidContent.org @ 8:46 22nd May
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(RTTNews) - In yet another blow to Internet information provider Yahoo! Inc. (YHOO), Google Inc. (GOOG) took the number one spot in the U.S. web properties ranking from Yahoo for the first time in the month of April. Yahoo is already under pressure from various sources as it has been steadily losing its search engine market share. A monthly analysis released by ComScore Inc. (SCOR) for April revealed that Google sites had 141.1 million visitors, an increase of 18% from the same month last year. Meanwhile, Yahoo sites fell to second place with only 140.6 million visitors for the month, which is an increase of 17% from the year-ago period. Microsoft Corp. (MSFT) was third with about 121 million visitors. Google has long been the Internet's leader in search, but its audience has trailed Yahoo's when counting other services such as e-mail and
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via Market Intelligence Center @ 22:38 17th May
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Building on its text-advertising dominance, Google on Thursday said that it has reached an agreement to allow Yahoo to serve Google's Adsense search and contextual advertising as well as allow enable users on Gchat and Yahoo! Messenger to communicate without between the networks. Under the predicted non-exclusive 10-year agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada and Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo, however, is free to enter into similar agreements with other advertising providers and use Google's advertising on as many or as few of its search results and content pages as it chooses.
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via Electronista @ 18:22 14th Jun
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WASHINGTON: Google and Microsoft will spar today at a congressional hearing called to examine whether Google's revenue-sharing deal with No 2 search rival Yahoo will harm competition. Google, with more than 60 per cent of the Web search market, and Yahoo, with 16.6 per cent, announced a deal on June 12 that would allow Yahoo to place Google advertisements on its site and collect the revenue.
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via Times of India @ 9:42 15th Jul
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Yahoo’s proposed search advertising partnership with Google could raise the average price of a pay-per-click ad on Yahoo by 22%, says search marketing firm SearchIgnite. But the impact on a given retailer will depend on the kind of search terms it buys.
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via InternetRetailer.com @ 21:38 15th Jul
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image You already know how the market reacted to yesterday’s news: Shares of Yahoo got slammed, as an ad deal with Google (NSDQ: GOOG) was seen as a poor substitute to a full or partial sale to Microsoft (NSDQ: MSFT). Even after yesterday’s swoon, the stock is off another 4 percent today to around $22.50—the lowest its been since Microsoft’s initial offer back in February. So as dreams of a sale fade, what does the Google deal mean for an independent Yahoo (NSDQ: YHOO). Analysts are busily sounding off this morning:
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via PaidContent.org @ 16:56 13th Jun
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As I write this, I was wondering if I should say “for good” and add a question mark to it, since we know Carl Icahn may not take the hint. But today Yahoo! said any potential deal was off, and Yahoo! announced a non-exclusive ad deal with Google, which should increase Yahoo!’s revenue.
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via RealTechNews @ 19:42 14th Jun
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WASHINGTON – The U.S. Congress began hearings to examine the potential antitrust implications of the recent deal between Google and Yahoo! that will allow Google to supply search ads to Yahoo!, reported AdAge.com. At the same time, about a dozen state attorneys have begun examining the ad deal as well.
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via Response Magazine @ 1:40 17th Jul
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Yahoo described many details of the Yahoo-Google search ad deal on Thursday, but some more are in a Friday regulatory filing with the Securities and Exchange Commission. Here's the full text of the filing, lightly edited for easier readability.
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via CNET News.com @ 6:44 14th Jun
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Even as Carl Icahn rallies angry shareholders to try to force Yahoo (YHOO) back to the bargaining table with Microsoft (MSFT), one of the “strategic alternatives” Yahoo may still be trying to work out in the background is a search advertising deal with Google. There is a 60 to 70 percent gap between what Google collects for search ads and what Yahoo collects, so simply handing over a portion of its search advertising inventory to Google would boost its cash flow and profits considerably—perhaps adding as much as $1 billion or more in cash flow.
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via Seeking Alpha @ 7:32 18th May
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Google has signed a deal with digital-map maker Tele Atlas which allows Google to use the firm's map data on a host of devices including cellphones and gadgets based the much anticipated Android operating system. Under the terms of the 5-year deal Google will also continue to use Tele Atlas mapping data on a host of Google services such as Google Maps and Google Earth.
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via PC World @ 23:33 1st Jul
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Yahoo CEO Jerry Yang visited lawmakers to help reassure them that the Yahoo/Google advertising deal is good for consumers and the online ad market.
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via Publish.com @ 15:38 21st Jun
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SEATTLE 12 JUNE, 2008 -- Just hours after saying it had ended talks over a possible investment from Microsoft, Yahoo announced a deal with Google to run some of Google's advertisements alongside Yahoo search results.
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via Computerworld Malaysia @ 1:36 13th Jun
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