As Icahn Storms The Gates Yahoo Sends Google Ad Smoke Signals Again: related news

As Icahn Storms The Gates, Yahoo Sends Google Ad Smoke Signals Again

Every time things heat up at Yahoo (NSDQ: YHOO), they seem to play the Google (NSDQ: GOOG) card. In the days before it went into failed negotiations with Microsoft (NSDQ: MSFT), the company leaked word that an ad deal with Google would be announced soon, possibly the following week. That didn’t happen once the deal collapsed. And now, with Yahoo totally back in play, here it comes again: News.com is corroborating a New York Post story from this morning, suggesting a deal is imminent and that an announcement is expected—wait for it—next week.

Icahn To Yahoo (Again): I Do Have A Credible Plan; Google Leaving You In The Dust

The spat between Icahn and Yahoo (NSDQ: YHOO) really should be taking place in the comments section of a blog, given how repetitive and unproductive it is. Today the war of public letters continues where it left off Friday, as Icahn has sent another missive to the Yahoo chairman Roy Bostock. Icahn’s argument this time (paraphrased): ‘I do have a plan, and you are mis-stating my position when you say I don’t.’ On the case for replacing Yang: “It is extremely important to note that Google (NSDQ: GOOG) hired a great operator as a CEO who helped to transform the Company into a giant at the expense of Yahoo! According to publicly available financial information, while Google’s income from operations grew 59% per year over the last two years, Yahoo!’s income from operations shrank 21%.

Google / Yahoo Spells Big Changes For Yahoo

Could this be the beginning of the end for Yahoo? Yahoo's interest in a search deal with Google was initially viewed as a poison pill move to thwart efforts of Microsoft to acquire Yahoo. I certainly saw it that way as did many others. Yahoo has continued down this path, announcing a deal with Google late Thursday afternoon. The deal basically outsources Yahoo's search ad placement to Google AdSense. Hey, I use AdSense on my personal blog, so why shouldn't Yahoo! The more the merrier I always say.

Yahoo rushing Google deal to fight Icahn?

Yahoo is accelerating the process of launching an expanded Google deal to stave off investor Carl Icahn's board takeover attempt and a resulting Microsoft buyout, say alleged sources for the New York Post. The renewed threat of a Microsoft acquisition has supposedly led Yahoo to step up plans that would let any company make bids for ad placements on Yahoo's search system, effectively rewarding Google by handing the bulk of sales to the most dominant ad provider.

YAHOO SPURNS JOINT MICROSOFT-ICAHN BID TO REVAMP FIRM, ACQUIRE SEARCH BUSINESS

TEL AVIV (MarketWatch) -- Yahoo Inc. said late on Saturday that it rejected a restructuring proposal from Microsoft Corp. and the investor Carl Icahn, and the Sunnyvale, Calif., Internet-services giant called on Microsoft to bid for the whole company. Yahoo said the Microsoft-Icahn plan, which it said would turn Yahoo's search business over to the Redmond, Wash., software giant and the rest over to the New York investor, was presented as a take-it-or-leave it proposition. "This odd and opportunistic alliance of Microsoft and Carl Icahn has anything but the interests of Yahoo's stockholders in mind," Yahoo Chairman Roy Bostock said in a statement. Yahoo said that while it rejected the restructuring, it offered two alternatives: "It repeated its offer to sell the entire company to Microsoft for at least" $33 a share, and it "offered to nego

Yahoo to run Google Adsense; Gchat/YIM link up...

Building on its text-advertising dominance, Google on Thursday said that it has reached an agreement to allow Yahoo to serve Google's Adsense search and contextual advertising as well as allow enable users on Gchat and Yahoo! Messenger to communicate without between the networks. Under the predicted non-exclusive 10-year agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada and Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo, however, is free to enter into similar agreements with other advertising providers and use Google's advertising on as many or as few of its search results and content pages as it chooses.

Carl Icahn Takes on Yahoo's Board

narramissic and several others have written to point out that Carl Icahn has initiated a proxy battle with Yahoo's board of directors over their rejection of Microsoft's bid for the company in February. Icahn has purchased millions of Yahoo shares over the past week and assembled a group of nine other investors (including Mark Cuban) to persuade the board to resume talks with Microsoft. Yahoo remains unimpressed. Icahn's letter to Yahoo accuses: "It is unconscionable that you have not allowed your shareholders to choose to accept an offer that represented a 72% premium over Yahoo's closing price of $19.18 on the day before the initial Microsoft offer. I and many of your shareholders strongly believe that a combination between Yahoo and Microsoft would form a dynamic company and more importantly would be a force strong enough to compete wi

Microsoft loses U.S. search users to Google and Yahoo

Microsoft lost Internet search users in the United States to Google and former takeover target Yahoo last month, research firm ComScore said. Microsoft, the world's biggest software maker, handled 8.5 percent of queries in May, down from 9.1 percent the month before, Reston, Va.-based ComScore said Thursday in a statement. Google extended its lead to 61.8 percent, and Yahoo grew to 20.6 percent, ComScore said. The companies are vying for a bigger piece of the $41 billion online advertising market. Microsoft's talks to buy Yahoo's search business for $1 billion ended last week, around the time Yahoo struck a deal to show some Google ads on its search pages. Microsoft's proposal would have included an $8 billion investment in Yahoo. Google handled 61.

Justice Dept. Launches Formal Probe of Google-Yahoo Ad Deal

Washington - The U.S. Department of Justice has announced a formal probe of Yahoo's (NASD: YHOO) proposed online advertising partnership with Google (NASD: GOOG), and will seek documents and information from third party companies with a vested interest in the sector, The Washington Post reported on Wednesday. Google and Yahoo had agreed to voluntarily delay the deal -- which would see Google serve ads against Yahoo search results -- while the Justice Dept. made an informal inquiry, "but a formal investigation signals that the department may have found some cause for concern," The Post reported.

Google rebrands DoubleClick's affiliate ad program

JotSpot became Google Sites, Writely became Google Docs, Picasa might become Google Photos. And as of this week, DoubleClick's Performics affiliate ad network has become the Google Affiliate Network as part of Google's $3.1 billion acquisition of the ad firm. The premise remains the same: publishers get a commission when someone not only clicks on their ad, but then goes on to buy something.

Google re-brands DoubleClick's affiliate ad program

JotSpot became Google Sites, Writely became Google Docs, Picasa might become Google Photos. And as of this week, DoubleClick's Performics affiliate ad network has become the Google Affiliate Network as part of Google's $3.1 billion acquisition of the ad firm. The premise remains the same: publishers get a commission when someone not only clicks on their ad, but then goes on to buy something.

Google beats Yahoo as most popular U.S. web destination for April

(RTTNews) - In yet another blow to Internet information provider Yahoo! Inc. (YHOO), Google Inc. (GOOG) took the number one spot in the U.S. web properties ranking from Yahoo for the first time in the month of April. Yahoo is already under pressure from various sources as it has been steadily losing its search engine market share. A monthly analysis released by ComScore Inc. (SCOR) for April revealed that Google sites had 141.1 million visitors, an increase of 18% from the same month last year. Meanwhile, Yahoo sites fell to second place with only 140.6 million visitors for the month, which is an increase of 17% from the year-ago period. Microsoft Corp. (MSFT) was third with about 121 million visitors. Google has long been the Internet's leader in search, but its audience has trailed Yahoo's when counting other services such as e-mail and

Yahoo Ends Talks With Microsoft, Embraces Google Instead

snydeq writes with a story from InfoWorld which says that "Yahoo has ended its talks with Microsoft and is instead nearing an agreement with Google. Yahoo's purported reason for breaking off the talks? That Microsoft was only interested in purchasing Yahoo's search business, not all of the company. 'Such a transaction would not be consistent with the company's view of the converging search and display marketplaces, would leave the company without an independent search business that it views as critical to its strategic future and would not be in the best interests of Yahoo stockholders,' the company said in a statement. The deal with Google allegedly involves Yahoo's search advertising business. The move likely will draw more ire from Icahn and may in fact remain part of the elaborate poker game between the two companies.

Google 'stronger than ever' after Microsoft-Yahoo tussle

SAN FRANCISCO (AP): Microsoft Corp’s abandoned takeover bid for Yahoo Inc. appears to have culminated with a disheartening thud for those two companies but amounted to yet another coup for online search leader Google Inc. What began in January as Microsoft’s most audacious attack yet on Google instead paved the way for the Internet’s most powerful company to gain even more clout through a deal that gives Google access to a large chunk of Yahoo’s advertising space. By submitting to a partnership that endorses Google’s search advertising technology as a better choice than its own, Yahoo is giving online marketers even more incentive to spend most of their money with its biggest rival, according to industry analysts. It looks like such a sweet deal for Google that the US Justice Department and lawmakers are expected to take a hard look at th

Google Earth, Now With Browser Goodness

Google announced this week that their Google Earth application can now be used from the browser, instead of having to download and install the desktop application. "Google also launched an JavaScript API that lets you interact with the globe, draw markers, add layers or integrate with Google Maps. 'The Google Earth Plug-in and its APIs let you embed the full power of Google Earth and its 3D rendering capabilities into your web pages.' Google LatLong blog announced that each Google Maps mashup can take advantage of the new 3D view by adding a single line of code. 'Our goal is to open up the entire core of Google Earth to developers in the hopes that you'll build the next great geo-based 3D application, and change how we view the world.'"

Google Adsense - Money Generator

Google adsense are ads that are shown on your site. They can be small text ads or images. Google gets paid by their advertisers and in turn pays you each time someone clicks on the ad. Google adsense is a great way to make money from your website traffic. It is possible to make a sizable income from these little ads but many do not realize the potential of these little gems. Setting up: Go to https://www.google.com/adsense 1. Set up an account 2. Decide what sort of ad format you want 3. Insert the html in your website 15 Tips for making the most profit from your Google Adsense: Google has many tools check them all and see which ones will work for you. 1. Filtering your competition - Google allows you to filter out up to 200 URL from being shown on your site 2.

PaidContent.org: As Icahn Storms The Gates, Yahoo Sends Google Ad

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Google-Yahoo deal may up Yahoo`s pay-per-click ad rates, search firm says

Yahoo’s proposed search advertising partnership with Google could raise the average price of a pay-per-click ad on Yahoo by 22%, says search marketing firm SearchIgnite. But the impact on a given retailer will depend on the kind of search terms it buys.

Yahoo turns down Microsoft/Icahn search bid

Yahoo late Saturday revealed that it has rejected a purportedly aggressive joint bid proposed by Microsoft and investor Carl Icahn. The deal would have seen both the Windows developer and Icahn buy Yahoo's search business and significantly restructure Yahoo to potentially improve its remaining businesses, including the replacement of the board of directors with Icahn's own slate and remove the "top management team" at the company, which most observers believe would include Yahoo chief Jerry Yang as well as others known to have opposed any of Microsoft's earlier offers for takeovers and partial buyouts.

Yahoo Rejects Another Bid From Microsoft, Icahn

Last night Yahoo rejected another offer for its search business from Microsoft and investor Carl Icahn. The proposal also included conditions that would have required the replacement of Yahoo's top management and board of directors. This is not the first time Icahn has pushed for such a measure. Quoting: "Yahoo said in rejecting the offer it told Microsoft it was willing to sell the entire company for at least $33 a share and its board believed such a deal could be negotiated and executed before its annual shareholders meeting on August 1. Yahoo said it also informed the software giant it remained willing to negotiate an 'improved search only transaction.' Microsoft, however, rejected both offers, Yahoo stated."

Microsoft, Google fight over Yahoo!

WASHINGTON: Google and Microsoft will spar today at a congressional hearing called to examine whether Google's revenue-sharing deal with No 2 search rival Yahoo will harm competition. Google, with more than 60 per cent of the Web search market, and Yahoo, with 16.6 per cent, announced a deal on June 12 that would allow Yahoo to place Google advertisements on its site and collect the revenue.

How To Structure a Yahoo-Google Search Deal

Even as Carl Icahn rallies angry shareholders to try to force Yahoo (YHOO) back to the bargaining table with Microsoft (MSFT), one of the “strategic alternatives� Yahoo may still be trying to work out in the background is a search advertising deal with Google. There is a 60 to 70 percent gap between what Google collects for search ads and what Yahoo collects, so simply handing over a portion of its search advertising inventory to Google would boost its cash flow and profits considerably—perhaps adding as much as $1 billion or more in cash flow.

Microsoft Parrots Google In Suggesting Tie-Up With Yahoo Violates Antitrust Laws

Back in February, we pointed out that Google was playing with fire in suggesting that a Microsoft-Yahoo merger would violate antitrust laws. It seemed fairly obvious that those statements would come back to haunt Google -- a company many others have been accusing of antitrust violations. And, indeed, even with Microsoft still trying to buy Yahoo, Microsoft is now making nearly identical antitrust claims against Google concerning its ad deal with Yahoo. It's all legal posturing, of course, in an attempt to get the government to annoy a competitor. As Declan McCullagh points out at the link above, if either company really believes that the other was violating antitrust laws, it's perfectly free to file a private antitrust lawsuit. But, instead, both companies are playing a game in trying to get the government to be a pest for the other -- a

Google-Yahoo Ad Search 'Monopoly' Gets a Hearing

U.S. House and Senate Judiciary Committees looking into antitrust matters heard testimony on Tuesday from executives representing the top-three Internet search ad companies -- Google, Yahoo and Microsoft. The principle matter before the Committees was a proposed business deal between Google and Yahoo.

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