8226 Google rethinks Yahoo ad deal: related news

• Google rethinks Yahoo ad deal

Google may be getting cold feet. In a last-ditch effort to avoid a merger with Microsoft, Yahoo said it was considering teaming with Google in a search advertising deal. But some Google executives are now questioning whether that’s a good idea, the Wall Street Journal reported Thursday.

Yahoo! to begin US test of Google's AdSense for Search

Yahoo! will begin a limited test of Google's AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results. The test will apply only to traffic from yahoo.com in the US and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3 percent of Yahoo! search queries. The company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The company further stated that it would not comment on the nature or timing of any potential relationship. Microsoft issued a statement in response to the news, saying a tie-up between Yahoo! and Google would consolidate over 90 percent of the se

Yahoo rushing Google deal to fight Icahn?

Yahoo is accelerating the process of launching an expanded Google deal to stave off investor Carl Icahn's board takeover attempt and a resulting Microsoft buyout, say alleged sources for the New York Post. The renewed threat of a Microsoft acquisition has supposedly led Yahoo to step up plans that would let any company make bids for ad placements on Yahoo's search system, effectively rewarding Google by handing the bulk of sales to the most dominant ad provider.

As Icahn Storms The Gates, Yahoo Sends Google Ad Smoke Signals Again

Every time things heat up at Yahoo (NSDQ: YHOO), they seem to play the Google (NSDQ: GOOG) card. In the days before it went into failed negotiations with Microsoft (NSDQ: MSFT), the company leaked word that an ad deal with Google would be announced soon, possibly the following week. That didn’t happen once the deal collapsed. And now, with Yahoo totally back in play, here it comes again: News.com is corroborating a New York Post story from this morning, suggesting a deal is imminent and that an announcement is expected—wait for it—next week.

Google hunts Yahoo ties, dumps human rights motions...

Google is interested in pursuing closer ties with Yahoo, according to the former company's founders. Sergey Brin and Eric Schmidt made the observation before Google's annual general meeting on Thursday, in response to questions on whether they would move beyond a two-week trial of Google advertising on Yahoo's network. "We have been talking to Yahoo and we are very excited to be working with them," says Brin. He calls the trial program "successful," and suggests that it is a "good basis to talk to Yahoo some more."

Google rethinks Yahoo ad deal

Google may be getting cold feet. In a last-ditch effort to avoid a merger with Microsoft, Yahoo said it was considering teaming with Google in a search advertising deal. But some Google executives are now questioning whether that’s a good idea, the Wall Street Journal reported Thursday.

Google execs hope for long-term ad deal with Yahoo

Google Inc.'s top executives expressed hope Thursday that the Internet search leader will be able to form a potentially lucrative advertising partnership with Yahoo Inc. _ a deal that would lower the odds of Microsoft Corp. renewing its attempts to buy Yahoo.

Google execs hope for long-term ad deal with Yahoo

MOUNTAIN VIEW, Calif. (AP) - Google Inc.'s top executives expressed hope Thursday that the Internet search leader will be able to form a potentially lucrative advertising partnership with Yahoo Inc. - a deal that would lower the odds of Microsoft Corp. renewing its attempts to buy Yahoo.

Microsoft On Google-Yahoo Tie-Up: Google To Have 90 Percent Of Ad Market; Market Less Competitive

Microsoft has weighed in on this evening’s announcement, claiming that the agreement gives Google (NSDQ: GOOG) 90 percent of the online ad market, and thus makes the market “far less competitive.� So far, it doesn’t have an official strategic response, other than that it’s weighing its options. But it does deliver a key message to Yahoo (NSDQ: YHOO) shareholders: “Our proposal remains the only alternative put forward that offers Yahoo! shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers.� Basically, if you want to get paid for your shares, you’ll go with Microsoft (NSDQ: MSFT). If you want to see the value of your holdings collapse, then sign an ad deal with Google and good luck going it alone.

Yahoo-Google Deal May Face Problems

With Microsoft's previously given deadline of 26th April drawing nearer, Yahoo has made some plans with Google with the two-week test in which Yahoo placed relevant ads from Google on its search results. Talks of antitrust issues are floating in the air if the two major search engines are looking at possible merge in lieu of Microsoft's undervalued offer as claimed by Yahoo, but the final straw hasn't been drawn till next week where we'll see if Yahoo accepts the Microsoft deal, or forces the Redmond company to act on its ultimatum and initiate a proxy fight for Yahoo's shares.

Zoho Invites Google, Yahoo! Users to Login

PLEASANTON, Calif.-- (BUSINESS WIRE) -- Zoho today announced that it is welcoming Google and Yahoo! users with a unified login designed to encourage those users to try Zoho applications. Now, Google and Yahoo! users who visit www.zoho.com can simply log into Zoho using the usernames and passwords associated with their Google and Yahoo! accounts.

AOL Jumps Into the Ring with Microsoft, Yahoo!, Google

mikkl666 writes "Even just since this morning, there's much to report in the ongoing fight between Microsoft and Yahoo!. After Yahoo! announced yesterday that they are testing Google AdSense, Microsoft reacted with a comment pointing out that 'any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google's hands.' Ironically, they complain that 'this would make the market far less competitive.' Both companies try to team up with strong partners, as well. Yahoo! and AOL are now closing in on a deal to combine their Internet operations. And of course, this morning's news was that Rupert Murdoch's News Corp. is apparently in talks for a joint bid for Yahoo!"

Yahoo and Google Nearing Ad Deal?

Yahoo and Google are reportedly getting closer to working out an online advertising deal, following a successful limited run on Google ads on Yahoo sites.

Yahoo, Google Team Up in Online Advertising

Yahoo and Google are launching a small experiment in which ads selected and delivered by Google would appear on Yahoo searches. That would probably give Yahoo more cash, because Google generates more revenue per search query than Yahoo. The development is widely seen as an effort by Yahoo to avoid the buyout advances of Microsoft.

Google Apps Now in Salesforce.com

Salesforce.com is offering Salesforce for Google Apps, which makes Google's applications available from inside Salesforce.com. A Google video says the deal makes it possible to manage all customer information from within Salesforce, including Google Docs, Gmail, Google Talk and Google Calendars.

The Tools Google Uses Internally

A web seminar Google held yesterday at KMWorld Magazine offered a great deal of insight into how Google manages projects and communication internally. The presentation by Google followed an employee through his first few weeks at the company, explaining the many tools he’s using: from the Google intranet MOMA, the Google Ideas site and Google Caribou Alpha, to Google Experts Search, “Googler Search,” and Google Apps. Following is a smaller excerpt of the large-size screenshots & info Google was showing in the 59-page presentation, with thanks to Brian – who has a wrap-up of the presentation as well as the full slides at his blog – for sending this in. KMWorld says the presentation will be archived at their site eventually, so perhaps if you register with them you might still be able to see the event.

Google Rolls Out Ad Manager

Ad Manager from Google appears less than 72 hours after Google acquired DoubleClick. The new Google Ad Manager will help publishers with small sales staffs keep track of online ad sales and serving. The free Ad Manager is in beta and an analyst says it's the first of what advertisers may see come out of the DoubleClick integration into Google.

Google Hopes for Long-Term Ad Deal with Yahoo

(MOUNTAIN VIEW, Calif.) — Google Inc.'s top executives expressed hope Thursday that the Internet search leader will be able to form a potentially lucrative advertising partnership with Yahoo Inc. — a deal that would lower the odds of Microsoft Corp. renewing its attempts to buy Yahoo.

Yahoo, Google ad deal near

SAN FRANCISCO -- Yahoo Inc could announce within a week a deal with Google Inc in which Yahoo's web search results would carry Google advertising, a source confirmed to Reuters.

Yahoo could announce Google ad deal in a week: Source

SAN FRANCISCO: Yahoo Inc could announce within a week a deal with Google Inc in which Yahoo's Web search results would carry Google advertising, a source confirmed on Thursday.

Yahoo, Google experiment in partnership

SAN FRANCISCO (AP) - Yahoo Inc. is turning over some of its advertising space to Internet search leader Google Inc. as part of a two-week test that could lead to a broader partnership. The experiment the companies announced Wednesday will allow Google to place ads alongside about 3 percent of the queries made in the United States through Yahoo's search engine -- the Internet's second largest after Google's. Sunnyvale-based Yahoo said it hasn't decided to join the thousands of other Web sites that rely on Google to handle most of the text-based advertising that is tied to search requests or other online content. Just the prospect of Yahoo working with the Internet's most profitable company throws a new dynamic into its effort to extract a higher takeover bid from its unsolicited suitor, Microsoft Corp.

Google addresses antitrust issue on Yahoo ad deal

MOUNTAIN VIEW, Calif.--Google's top executives on Thursday gave a glimpse into how it might try to deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo, advising observers to look at the overall ad market.

Yahoo-Google ad deal 'still on track'

The partnership, which is designed to increase Yahoo's ad revenue, is "still on track," a source familiar with the partnership said, and an announcement is expected next week. That aligns well with reports in the New York Post and Reuters.

Google Wants Ad Deal with Yahoo

A partnership between Google and Yahoo almost certainly would face intense antitrust scrutiny because the two companies together control more than 80 percent of the U.S. market for online search advertising. The U.S. Justice Department has already made inquiries about the two-week test they conducted.

Google Friend Connect: Google's Attempt to Positio...

On Monday, May 12th, Google released a preview of a new service that will allow web sites that are not intrinsically social to add social networking features to their sites. The service called Google Friend Connect will give any web site owner a snippet of code to add to their site so that social networking features will run immediately without the hassles of programming. The code works by allowing a visitor to sign in to the Google Friend Connect web site using a log-in and password from an email or social network account to which he or she is already registered and has stored contacts (sites include Facebook, Google, Yahoo!, hi5, orkut, Plaxo, and more). Once signed in, the visitor gives the site permission to retrieve his/her profile and friends list from that account so that he or she can see, invite, and interact with friends on the

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