Profitability over quantity Sony denies PS3 price cut rumors: related news

Profitability over quantity: Sony denies PS3 price cut rumors

Strong evidence of a price drop for the Xbox 360 has many expecting a formal announcement from Microsoft this weekend, just prior to its E3 press conference on Monday. As a result of this, many have been quietly suggesting that Sony may respond in turn with a price drop of its own. As it stands, though, Sony has officially denied the rumors, stating that it has "no plans" to cut the PS3 price.

Sony rejects claims of PS3 price cut...

Sony has no plans to slash the PlayStation 3's price in the near future, company CFO Nobuyuki Oneda said on Friday. The Japanese executive insists that Sony's goal remains to make the Blu-ray game system profitable by reducing the price of its individual parts. Selling extra games should also help the PS3's bottom line, Oneda says. He declines to estimate when a price cut could take place.

Sony Not Planning PS3 Price Cut for Leipzig, Spokesperson Says

Those hoping for a PS3 price cut in the near future better not hold their breaths. A Sony spokesperson confirmed on Friday that the company had no plans right now to give you another deal on the machine, and anyone hoping for that kind of news at Leipzig will be sorely disappointed. Given that they slashed the price less than a year ago, this shouldn't be too surprising. Though PS3 sales are still trailing behind the Wii, it's relatively recent discount put it neck to neck for second place with the cheaper Xbox 360. [Reuters]

Sony: No price cuts for PS3

With the Xbox 360 Pro 20GB widely rumored to sell for $299.99 beginning this Sunday, many gamers are wondering if Sony plans to respond to MSFT by reducing prices on their own PS3 console. According to Sony's CFO, the answer is no: "This year, our strategy is not to sell more quantity for PS3 but to concentrate on profitability," Oneda told a forum in Singapore. "Our plan is not to reduce the price."

No PS3 price cut for Leipzig

With Games Convention 2008 looming over Germany, rumours abound that Sony could cut the price of the PlayStation 3 console. Sony are the only platform holder undertaking a full press conference in Leipzig, however the firm deny any price cut plans.

Sony Says PS3 Price Cut Not Forthcoming

With an Xbox 360 price cut now all but certain, Sony explicitly denied that it was planning a price cut for the PlayStation 3.

MS to Cut XBox Pro to $299

Microsoft plans to cut the price of its best-selling Xbox 360 Pro model by $50, to $299 in the next few weeks, the Hollywood Reporter reported citing anonymous sources. The price cut for the Xbox 360 model with the 20 gigabyte hard drive will come before the video game industry's biggest trade show, E3, taking place in Los Angeles on July 15-17, the report said. Rumors of the Xbox price cut swirled on popular gaming blogs Joystiq and Kotaku last week, with sites receiving snapshots of K-Mart and Radio Shack flyers advertising the $299 price. Not unexpectedly, a Microsoft spokeswoman declined to comment on the report.

Sony PS3 Update Locks Consoles, Web Site Attacked

Sony has taken its PlayStation 3 firmware update offline after some users reported it locked their PS3 consoles. Sony says the problem only affected a few consumers, but the publicity could hurt. Also affecting Sony's image is an SQL-injection attack on Sony's popular PS3 Web site that offers a fake computer scan.

Sony PS3 Update Locks Consoles

Sony has taken its PlayStation 3 firmware update offline after some users reported it locked their PS3 consoles. Sony says the problem only affected a few consumers, but the publicity could hurt. Also affecting Sony's image is an SQL-injection attack on Sony's popular PS3 Web site that offers a fake computer scan.

Sony PS3 Update Locks Consoles

Sony has taken its PlayStation 3 firmware update offline after some users reported it locked their PS3 consoles. Sony says the problem only affected a few consumers, but the publicity could hurt. Also affecting Sony's image is an SQL-injection attack on Sony's popular PS3 Web site that offers a fake computer scan.

No PS3 price cut says Sony

PlayStation 3Sony has quashed optimism over a PlayStation 3 price cut at next week’s Leipzig games convention, saying, “It’s not going to happen.�

Sony Releases 2.41 PS3 Firmware

Bad news spreads fast in today's world, so when Sony released the 2.40 PS3 firmware update last week it wasn't long before reports of problems started to emerge, with some being unlucky enough to brick their console with the update. Sony therefore made the decision to take down the 2.40 update while they ironed out the problems, with the result being today's 2.41 firmware. Sony are now confident that the issues with 2.40 have been resolved, and have extended their apologies to the Playstation community for any inconvenience caused. 2.41 doesn't add any additional features over 2.40, and Sony hasn't said what it will do about the consoles that were bricked by the 2.40 firmware yet.

Rumor Says Xbox 360 Getting Another Price Cut in September

The Xbox 360 "price cut" in July wasn't so much a price cut as it was a swapping of parts, but Ars says there's an actual price cut coming in September. According to their source—who also told them about the impending 60GB switch-out prior to E3—the Arcade is dropping to $199, the 60GB Pro to $299, and the 120GB Elite to $399. So say we all. [Ars Technica]

Sony: No PS3 Price Cut Coming

Sony Chairman Howard Stringer says the company does not plan to lower the price of its $399 Play Station 3, which has a Blu-ray player inside.

Sony: No PS3 price cut this year

Sony Computer Entertainment Europe boss David Reeves has confirmed that there will be no price cuts in Europe for the PlayStation 3 this year.

ANALYSIS: What a 360 Price Cut Means for Wii, PS3

Five analysts who believe that an Xbox 360 price cut is incoming speculate on what such a move means for PS3, Wii and the Xbox business's profitability goals.

Sony names date for Europe PS3 price cut

Sony may have disappointed European PlayStation 3 fans by failing to announce a European launch date for the new 80GB PS3 earlier this week, but it's realised its mistake and confirmed that the model will arrive here next month.

Sony Says the PS3 is Just Getting Started

Sony says the PlayStation 3...is just getting started. Bloomberg Boot Camp, a report on today's technology. After a less than stellar start....Sony says its PlayStation 3 game console is gaining momentum.....and may eventually sell more than the 140 million units achieved by the PlayStation 2. Sony has added the ability to download high definition TV shows and movies....and will be expanding the storage capacity to 80 gigabytes at a price point of 399 dollars. Beyond that, Sony Computer Entertainment CEO Kaz Hirai says...

No price cut for Sony's PS3

Sony does not plan to announce price cuts to its flagship PlayStation 3 games console at Europe's biggest video games fair in Leipzig, Germany next week, a company spokesperson said on Friday.

Sony plans no price cut for PS3 at Leipzig fair

Berlin: Sony does not plan to announce price cuts to its flagship Play-Station 3 games console at Europe's biggest video games fair in Leipzig, Germany.

Sony to Start U.S. Movie Service for PS3

Sony says it will start a movie download service for its PlayStation 3 home console this summer in the United States. Kazuo Hirai, who heads Sony Corp.'s video game unit, said the service will be offered in Japan and Europe at later dates, although details won't be available until next month. Hirai said the company will strengthen its network services and further cut costs to achieve profitability in the Sony gaming business in the current fiscal year ending March 2009.

Sony has no plan for PS3 price cut

BERLIN -- Sony does not plan to announce price cuts to its flagship PlayStation 3 games console at Europe's biggest video games fair in Leipzig, Germany, next week, a company spokesman said Friday.

Sony Has No Plans to Cut PS3 Price

ImageSony’s chief financial officer Nobuyuki Oneda told investors on Friday that the company was more focused on achieving profitability than increasing PS3 market share.

Xbox 360 price cut, 60GB model coming soon?

Xbox 360 price cut, 60GB model coming soon? If you are thinking of buying an Xbox 360 console you may want to wait a couple weeks, as reports are circulating that Microsoft will be announcing a price cut in time for this year’s E3 show in mid-July. The reports are based on an alleged leaked scan of an upcoming K-mart ad that shows a $50 reduction on the standard 20GB Xbox 360 console, bringing it to a $299 price point.

Xbox 360 has to use its price advantage to cause PS3 pain

Former Xbox exec Ed Fries gives us his view on what it is like to look at the console war from the outside. He indicated that the PS3 is in a decent position as all the PS2 owners are poised to switch to the PS3 eventually and that MS need to cause Sony pain by making the 360 more accessible price wise as that price pressure is the only thing MS has going on for them at the moment.

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